In this day of age, content marketing strategy is a critical growth method for businesses to engage with customers and drive more sales. It portrays your credibility in the industry and provides value to your audience which can make or break your brand. However, the state of content marketing has evolved over the years due to the increase in social media consumption – creating a saturated landscape in the digital space.
Now, more than ever, brands need to come up with ways to make their content stand out to attract the right audience. One of the most effective ways to do this is by using animated infographic videos – a powerful and conversion-driven tool that can help your brand cut through the noise and engagingly deliver value.
Key Takeaways
- Animated infographic videos simplify valuable content into digestible chunks in an entertaining and visually appealing way
- Companies can build trust and credibility by creating animated infographic videos that will place them as an industry expert.
- High-quality and relevant animated infographic videos can provide great link-building opportunities that will improve your website’s search engine rankings.
What is an animated infographic video?
Animated infographic videos are essentially infographics videos that present information, data and statistics through the use of animation. They can communicate valuable data to viewers in just a few minutes and present them in a way that is visually appealing and entertaining. This is arguably the best method to present complex information in an engaging manner. Animated infographics videos are also interchangeably known as animated explainer videos as the purpose of both videos is to present information in a way that is easily understood.
Also read: What Is An Infographic and What It Is Used For?
What are animated infographic videos used for?
1. Simplify complex communications
Animated infographic videos are typically used for simplifying complex subjects or information in a way that can be easily absorbed by viewers. This type of video naturally presents information in smaller bite-sized chunks through visual information. Not only does this appeal to viewers, it also helps people retain information better which is especially crucial considering the declining attention spans of people in this digital age.
National Geographic X Dyson | Clear the air animated infographic video
Here is an example of an animated infographic SuperPixel created that presents data and information about the dangers of harmful air pollutants effectively. This infographic video is short yet packed with valuable information that allows viewers to understand what problems the product can solve.
2. Spread awareness about a specific subject
Animated infographic videos can also be used to spread awareness and inform the public about certain topics that need to be addressed. It is a great way to present important issues that may be too boring to consume through texts or static images alone. Moreover, the use of animation also helps people to have a clearer picture of processes that may be difficult to visualise.
National Healthcare Group | Hypertension animated infographic video
Take a look at this example that our team created to spread awareness of healthcare problems such as hypertension. The video uses animated characters to portray what goes on in our bodies and how we can prevent the health risks in a way that is easily understandable.
3. Explain a product or service
This type of video is also one of the best ways to present information about a product or service in an engaging manner. Helping potential customers understand your offers is crucial to aid in their decision-making before committing to a purchase. As previously mentioned, animated infographic videos can present and explain information that is easily digestible. This helps people to understand what your product or service does and how it enriches their lives better.
Superpixel’s aia | absolute critical cover animated infographic video
In this example, our creative team at SuperPixel used 2D animation to explain how the insurance plan can benefit customers. The appealing visuals portray a linear storyline that focuses on the main character and her journeys throughout the day to keep audiences engaged.
Also read: Kick Start Your Marketing Campaign with Animated Infographic
8 Benefits animated infographic videos bring to your content strategy
Can be easily shared
Animated infographic videos are shareable, making them an advantageous tool for businesses and brands to increase engagement. They also offer a higher probability of being shared across numerous platforms than textual content such as PDFs or articles for their visually appealing and attention-grabbing attributes. Creating shareable content may also increase the chances of your video going viral which would be an extremely beneficial occurrence for your brand. Even if it does not go viral, animated infographic videos are great for exposure and reach a wider audience compared to other forms of content as people are more inclined to watch videos than read to obtain information.
Build brand credibility
Creating relevant and appealing animated infographic videos helps people to learn more about your brand and can position you as a voice of authority. This in turn can boost your brand’s credibility as you present yourself as an expert in the industry. If your brand consistently produces useful infographic videos, it can further enhance your reputation and foster brand trust. This leads to more purchasing intent because consumers find your brand trustworthy which facilitates more conversions and sales.
Boosts search engine rankings
Infographic videos generally drive more traffic to websites because people prefer watching animated videos rather than other forms of content – improving ROI and increasing conversions. Since this increases engagement rates, Google also prefers videos, and in turn, ranks this type of content higher. This is why you often see animated videos on the first page of Google searches. Moreover, high-quality and relevant infographic videos are very effective link-building opportunities as they can be used by other websites as a backlink which will further propel your business forward in search.
Improves brand value
In this day of age where the internet is widely accessible, people often go online to search for the information they need. By creating an animated infographic video, you can provide valuable information to your target audience. This allows brands to build deeper connections with customers and improve brand recognition. In addition, providing value can also help customers’ decision-making process about your products and can even help customers understand what problem your brand is trying to solve. People like brands that can provide them with something of value, even if they’re not paying customers. The type of content you produce says a lot about your brand identity
Stands out from the online noise
With a saturation of content online, animated infographic videos are a great tool for brands to stand out. With animation, you can create unique and attractive infographic videos that will help you stand out from the online noise and reach a wider audience. The higher the quality of your infographic videos, the more people will engage with your content and recognise you as a credible source to obtain information from.
Increase brand awareness
Personalising your infographic videos according to your brand identity sets you apart from others. This can significantly increase brand awareness and solidify your branding. There are many aspects of an infographic video that can be customised such as brand colours, fonts, logos, catchphrases, jingles, voiceovers and so much more. These unique customisations when done consistently, will allow customers the ability to discern your brand’s animated infographic video from other competing brands. This can increase your brand awareness and improve your credibility in the industry which can influence customers’ decision-making process as people are more inclined to go for brands that they are familiar with.
Simplifies complex concepts
Animated infographic videos such as animated explainer videos are the ideal mediums that can help your audience better understand complicated or abstract concepts. This is because animation aids in visualising information in a way that is easily absorbed as compared to textual and auditory content alone. As previously mentioned, people are visual learners – we process information quicker and easier as 90% of it is translated to the brain through visual form. With animation, you can easily define or explain complex subjects that people find difficult to understand. It provides a visual representation to help support learning even if the subject is dry and uninteresting
Recyclable and reusable in different scenarios
Coming up with new content every time can be time-consuming, costly and requires more effort which may not be the best choices for investments that can guarantee returns. This is why animated infographic videos are a great tool because they can be repurposed into many different types of content whether it’s just texts or still images. Not to mention, it can also be used on a myriad of platforms such as social media channels, landing pages, newsletters, blog articles and so much more.
Animated infographic videos are more than just visually appealing tools; they are powerful assets that can elevate your content marketing strategy to new heights. While the primary benefits of these videos have been outlined, there are several other aspects worth exploring that highlight their importance and versatility in today’s digital landscape.
Enhances Storytelling and Engagement
One of the most significant advantages of animated infographic videos is their ability to enhance storytelling. In an era where consumers are bombarded with content daily, brands must find ways to create a narrative that resonates with their audience. Animated videos allow you to craft compelling stories that capture attention and evoke emotions. Whether you are explaining a complex product feature or sharing your brand’s journey, animation can bring your story to life in a way that static images or text cannot. This increased engagement not only helps in retaining your audience’s attention but also improves the likelihood of them sharing your content, further amplifying your reach.
Facilitates Learning and Retention
Education and content marketing often go hand in hand. Brands that educate their audience about their products or industry trends tend to build a more loyal customer base. Animated infographic videos are particularly effective in this regard because they cater to various learning styles. Some people learn better through visuals, while others may prefer auditory content. Animated videos combine both, making it easier for your audience to absorb and retain information. This is especially beneficial when explaining technical or detailed content that might otherwise be difficult to understand.
Appeals to Mobile Users
With the increasing use of smartphones, mobile content consumption has skyrocketed. Animated infographic videos are inherently mobile-friendly, as they are often concise and visually engaging, making them ideal for consumption on small screens. Videos are also more accessible on mobile devices compared to long-form articles or PDFs, which might require more effort to read and navigate. By integrating animated videos into your mobile content strategy, you can reach a broader audience, including those who primarily access content on the go.
Adaptable to Different Industries
Another compelling reason to use animated infographic videos is their adaptability across various industries. Whether you are in technology, healthcare, education, finance, or retail, these videos can be customised to fit the specific needs of your business. For instance, a tech company might use animated videos to simplify and explain complex software features, while a healthcare provider could use them to educate patients on medical procedures or healthy lifestyle choices. The versatility of animated infographic videos makes them an invaluable tool for businesses looking to communicate effectively with diverse audiences.
In conclusion, the use of animated infographic videos in your content marketing strategy offers a multitude of benefits. By integrating animated infographic videos into your strategy, you can effectively communicate with your audience, build brand credibility, and ultimately drive more conversions.
Also read: 7 Product Demo Videos Benefits to Boost Sales & Skyrocket Conversions
Create your animated infographic video with us | SuperPixel Animation Studio
Here at SuperPixel, we specialise in a wide range of animation styles like 3D animation, 2D animation, motion graphics and more! Our team of professional animators can help you elevate your business content marketing strategy through high-quality animated infographic videos that will make you stand out against your competitors.
Visit our website and contact us today for a free consultation!
