In today’s digital age, video consumption has skyrocketed, with people turning to videos for both entertainment and information. In fact, videos accounted for a staggering 82% of internet traffic in 2022, highlighting their immense popularity. This is why the digital landscape is flooded with video content, reflecting the shifting preferences of the audience. Consequently, video marketing has emerged as a dominant force for marketers and businesses, as audiences increasingly prefer watching videos over reading text. Leveraging this trend, businesses can effectively utilise product demo videos to showcase their offerings and connect with potential customers.
Key Takeaways
- A product demo video can explain the key features of your product to help prospective customers understand how it can solve their problems.
- Creating a demo video saves time and helps companies allocate their resources to focus on core competencies.
- Product demo video is a great way for companies to provide proof and demonstrate the effectiveness of the product seamlessly.
- Companies can reduce customer concerns and address any misinformation or misleading statements with a demo video.
What is a product demo video?
As their name indicates, a product demo video is essentially a video that demonstrates how your product or service functions, providing customers with a firsthand view of its capabilities. Also referred to as demo videos, sales videos, or product demonstration videos. Product demo videos showcase the features of your product, offering customers insights into its utility and functionality. By offering insight into the product’s utility, these videos dispel any uncertainty or confusion, empowering your target audience to make informed decisions. Demo videos also act as a crucial asset for a seamless sales process as they allow the opportunity to present your unique value proposition to prospective customers. When executed effectively, they communicate the value of your product and its ability to address their needs, ultimately driving conversions.
Why are product demo videos important for your business?
A product demo video is a powerful tool for any type of business because people need to know how a product works and how it can benefit them before making a purchase. Not only do they help with purchasing decisions, they are also excellent tools for customer engagement. In this day of age where the internet is widely accessible, people often rely on product demo videos before making a purchasing decision.
Also read: How To Create Compelling Product Videos That Will Amplify Your Business Growth
7 benefits of product demo videos
1. Explain the product’s key features and benefits
As aforementioned, helping your customers understand more about what makes your product valuable is vital. Demo videos provide information on your product features and benefits without hard selling your offerings. In a demo video, you can showcase what it is that makes your product unique to stand out from your competitors. You can even include the benefits of your product’s features and how it can solve your customer’s problems and enrich their lives.
Beyond just highlighting features, it’s crucial to illustrate real-world applications. For instance, demonstrating how your product can streamline tasks or save time adds value that resonates with users’ everyday challenges. This approach not only educates but also helps customers visualise the direct impact of your product on their lives.
2. Time and cost-effective
Product demo videos are an effective tool for sales representatives because it eliminates the need to provide product demos to every single potential customer – increasing efficiency and allowing sales reps to focus on other tasks. In addition, companies can expand their market overseas without having to fork out more money on travel expenses or hiring a sales representative on the other side of the world. Just by creating a product demo video, you can sell your product to any part of the world and it also allows customers the convenience of watching it at their own time – which is a win-win situation for everyone.
Furthermore, demo videos can be repurposed across various platforms, maximising their reach without additional costs. Whether embedded in emails, shared on social media, or featured on your website, these videos ensure consistent messaging and branding, reinforcing your product’s value proposition repeatedly without additional investment.
3. Builds trust
A demonstration video is a surefire way of proving the effectiveness and credibility of your product. It provides tangible proof to your audience that your product indeed does what it intends to do and strengthens your marketing claims – allowing you to remove any scepticism that arises. Moreover, it helps to build trust and a professional image of your brand.
In today’s competitive market, trust is a cornerstone of brand loyalty. By offering a transparent look at your product, demo videos can bridge the gap between consumer scepticism and brand trust. Additionally, featuring customer testimonials or case studies within these videos can further solidify credibility, as potential buyers see real people vouching for the product’s reliability and effectiveness.
4. Combats concerns
People are often concerned about the effectiveness of a product based on misinformation or preconceived notions. Having a product demo video can easily combat this especially because it is coming from the ultimate source itself – your company. Your product demo video can thoroughly explain the key information about your product and lessen the concerns of people who are interested in buying your product.
Addressing common customer objections head-on in your demo video can preemptively resolve doubts that might otherwise deter a sale. This proactive approach not only eases customer concerns but also positions your company as one that understands and empathises with its customers’ pain points.
5. Provide visual support
Whether online or offline, product interaction is a critical factor that customers take into account before making a purchase. This is because people need to see how the product looks like at the very least in order to feel comfortable about making the decision to spend their money on something. Product demo videos can provide the visual support needed whilst also providing an engaging experience to customers. Especially for online businesses, a product demo video is an important asset in order to increase sales and stand out from competitors.
Visual storytelling is a powerful tool in marketing. A well-crafted demo video can take a complex product and break it down into easy-to-understand segments, using visuals to highlight key aspects. This not only aids in comprehension but also in retention, making your product more memorable to potential customers.
6. Creates word-of-mouth marketing
Videos are shareable forms of media – making them one of the best tools for companies to market their products in the digital realm. As social media is a big part of everyone’s daily lives, companies can leverage this phenomenon and post product demo videos on their social platforms. The more compelling a video is, the higher the chances that your demo video will be shared which can greatly create word-of-mouth marketing that not only reaches more people but can also increase your sales.
In addition to organic sharing, consider encouraging customers to share their experiences with your product in their networks. User-generated content can be a powerful endorsement, amplifying your reach and lending authenticity to your marketing efforts. Encouraging customers to share their own demo videos or reviews can further boost word-of-mouth marketing.
7. Reusable and multifunctional
A product demo video is multifunctional and can be used for a variety of purposes. You can place it on your website to educate visitors about your product, use it as content on social media platforms, increase conversions through email newsletters or even repurpose it into an ad. Product demo videos can even work as a training tool to educate internal teams and new employees about their products or even serve as a blueprint for sales pitches.
Moreover, these videos can be easily updated or edited as your product evolves. This flexibility ensures that your content stays relevant and up-to-date, without the need for a complete overhaul. By investing in a high-quality demo video, you’re not just creating a marketing tool, but a versatile asset that can be adapted to various stages of your product’s lifecycle.
Also read: 7 Reasons to Consider Hiring an Explainer Videos Company for Business
Product demo video examples
Below you can see some specific examples of product demo videos that our team at SuperPixel has created for our past clients.
Betadine | The Right Way To Gargle
Betadine is one the most trustworthy healthcare brands worldwide with a wide range of successful products. To provide an engaging demonstration of how to use their best-selling gargle solution, we created a 3D animated demo video that simplifies the product demo into three simple steps. The use of animation for this video allowed the audience to see the demonstration visually by mimicking an x-ray illustration of gargling – which would be difficult to do through live-action footage. This helps prospective customers easily understand how to use the product and how it can effectively relieve a sore throat.
Pigeon | Milk Saver Pump
In order to showcase how the Pigeon’s milk saver pump works, we used 2D animation to help the audience visualise breast pumping without having to show real-life footage that could be inappropriate for some audiences. With animation, the demo video effectively showcases how the product works while educating the audience on the key features that make the product valuable and worth buying.
Oribel | Vertiplay Wall Toys
We took a creative twist to make Oribel’s demo video eye-catching by combining 3D animation with live action to bring the wall toys to life. In this video, the product’s features are demonstrated by showcasing real-life scenarios accompanied by original audio that explains how the products work through a catchy song. This video demo successfully markets the wall toys without coming across as hard-selling but still captivates audiences through its unique functions. The use of animation in this video made it even more visually appealing as it portrays a child’s imagination on how they view their toys.
Change Up Mobile Application
The Change-Up demo video demonstrates how the mobile application works through 3D animated visuals. In order to depict how easy and convenient the product is, we created an animated frog character to show how seamless receiving change can be. The animated demo video allows for an effective demonstration whilst keeping the video fun and engaging.
Also read: 6 Ideas For New Product Launch You Need To Know
Why you need an animated product demo video
Animated product demo videos are a bulletproof way to keep audiences engaged throughout the entire video and understand how a product works entirely. They are also a great alternative to live-action videos that can be time-consuming and costly to produce. With animation, you can literally animate anything that comes to mind – just like the video examples we’ve shown above.
In summary, product demo videos are an indispensable tool in the modern marketer’s arsenal. They offer a dynamic way to showcase products, build trust, and ultimately drive sales. Whether you’re a startup looking to make a mark or an established brand seeking to maintain your edge, investing in well-crafted demo videos can provide a significant return on investment.
Create your own animated product demo video with us | SuperPixel Animation Studio
We are an animation studio that specialises in a wide range of animation services like 3D animation, 2D animation, whiteboard animation, motion graphics and more! Our team is made up of highly experienced animators with years of experience to produce the best product demo video for your business.
Visit our website and contact us today to create your own animated product demo video that will skyrocket your product sales!
