Have you considered using explainer videos to showcase your business or services? Explainer videos are game changers that have made their way across various sectors, including healthcare, finance, and insurance. Explainer videos are a great communication tool for conveying your message or instructions with clarity, engagement, and effectiveness, making them ideal for reaching and resonating with your audience.
Utilising explainer videos across platforms like websites, Instagram, TikTok, and other social media channels offers a seamless way to engage with your viewers. Take YouTube, where a wealth of product and service-related content thrives. With an impressive 2.49 billion users, an expansive audience awaits your explainer videos. This allows you to connect strongly with your potential customers through compelling video content.
This article will help you determine whether explainer videos suit your business needs. It covers everything you need to know, from their advantages to the process of animated explainer videos company.
Key Takeaways
- Explainer videos can be animated or live-action, offering unique ways to engage viewers and leave a lasting impression. This makes them ideal for marketing and promotional purposes.
- These videos demonstrate complex concepts, product features, and benefits in a clear and relatable manner; explainer videos help establish credibility towards the business and brand.
- Explainer videos simplify complex information into easily understandable visuals and narration, catering to different learning preferences and enhancing information retention.
What Is An Explainer Video?
An explainer video is a short, straightforward video that informs viewers about a product or service. It’s often used for marketing and promotional purposes and is typically featured on a company’s landing page or website homepage. The video placement ensures that first-time visitors quickly understand what the company offers.
The video content will provide a general overview of the company’s product or service engagingly and memorably for the target audience. Additionally, explainer videos can be incredibly effective teaching tools for educational purposes.
These demo videos are versatile and powerful tools for any organisation aiming to convey complex ideas through storytelling, making them invaluable assets for businesses and brands. With the expertise of an explainer video company or an animated explainer video agency, these videos can be tailored to meet your marketing goals.
Types Of Explainer Video
In today’s digital age, there are many types of explainer videos to choose from. Selecting the right one is essential and should align with your product, service, or brand’s aesthetic. Here are some of the most commonly used types:
1. Animated Explainer Videos
Animated explainer videos, which have been popular for over a decade, are incredibly versatile, making them the most popular choice for any business or brand. Whether in 2-dimension (2D) or 3-dimension (3D), these animated videos leave a lasting impression and foster strong connections with viewers through better engagement.
Animated explainer videos use characters, mascots, colours, and shapes to promote products or services more captivatingly, helping you stand out from competitors. We can create animated explainer videos using various styles, including infographics, motion graphics, and kinetic typography.
In partnership with Ranger by Republic and SuperPixel, an animated explainer video company, created an animated video to enhance their shoe launch on social media. The animated video demonstrates that tech wear extends beyond outdoor use, showcasing its versatility for everyday casual wear through dynamic character poses and movements.
This marks the first time Republic has used animation in their campaigns. Since debuting on Republic’s Instagram account, the animated video has garnered an impressive 227,000 views, significantly boosting awareness for the collection’s launch.
2. Live-Action Explainer Video
Live-action explainer videos combine animation with real-life actors to explain products or services. This format takes viewers on a visual journey, making the explanation more relatable and emotionally engaging due to the human element.
While they can connect with audiences on a deeper level, live-action videos tend to be more costly as they require a physical set, real actors, and high-quality camera equipment for capturing footage before editing. Additionally, they offer less flexibility for imaginative and creative concepts than fully animated videos.
You can also check out SuperPixel’s live-action video for the Oribel Playmat Product Launch. This video creatively combines animation with real-life baby actors, adding cuteness and showcasing realistic usage. The animation enhances the narrative, making the video more fun and engaging.
There are various types of animation available, each of which can be tailored to match your brand or business’s unique style.
Also read: Get to Know 7+ Types of Explainer Videos
Benefits of Using Explainer Video For Your Business
Explainer videos, whether animated or live-action, are powerful tools for your business strategies. They can be highly effective in a business context. Here are some reasons why explainer videos make such a significant impact:
1. Boosts Engagement and Captures the audience’s attention
Animated explainer videos use visually appealing animation and engaging narratives in a concise format to effectively capture and hold viewers’ attention. This conveys your message clearly and makes a lasting impression, ensuring your brand, product, or service remains memorable.
2. Simplifies Complex Info
An explainer video breaks down complicated information into easy-to-understand visual and auditory elements. Using simple and relatable visuals caters to our natural preference for visual content, which is easier to process than text alone. Combining visuals, audio, and text creates a multi-sensory experience, helping the audience understand and retain information better.
3. Improve Search Engine Rankings
Websites with video content tend to rank higher in search engine results. Videos increase the average time visitors spend on your site, a key factor in determining your ranking. This attracts more visitors and encourages them to explore your site further. As visitors watch the videos, they spend more time, and search engines recognise your content as valuable and relevant, boosting organic traffic.
4. Build Credibility and Trust
Explainer videos offer potential customers a clear and engaging demonstration of how your product or service works and solves their problems. This helps them visualise the benefits of your offering. These videos build trust in your product or service by showcasing your expertise, addressing common pain points, and presenting practical solutions.
5. Promotes Sharing Across Social Platforms
Explainer videos capitalise on mobile-friendly features, using visuals and interactivity that suit small screens. These videos are visually captivating and shareable, generating significant social media engagement.
Encouraging viewers to share informative content can naturally extend your brand’s reach and attract a broader audience. Explainer videos can also serve as branding tools to enhance brand awareness and recognition of your brand or business.
6. Elevates the Learning Experience
Explainer videos cater to diverse learning styles by offering engaging animations and illustrations for visual learners and clear narration or dialogue for auditory learners. They make learning enjoyable and effective, whether for educational content, training materials, tutorials, or even employee onboarding, as they communicate complex concepts concisely and engagingly.
The visually engaging and interactive format helps keep learners motivated and interested, enhancing information retention through visual, audio, and text elements.
7. Provide Measurable Metrics
Using video analytics tools, you can evaluate the impact of your videos and make data-based decisions to reevaluate your video marketing strategy. These tools provide valuable insights that enable you to monitor metrics like views, engagement rates, click-through rates, and conversions.
Explainer Video Production Process
Creating explainer videos involves a detailed and collaborative process to ensure the final product meets your vision and goals. From initial concept to final delivery, here’s a brief overview of the production process to give you insight into how animated video comes to life.
1. Initial Briefing and Research
We will start by outlining your requirements, including discussing the desired animation style, mission, and length of your explainer video. We will then gather information and research to better understand the product or service.
2. Script Development
During this stage, we, as the animated explainer video company, will craft a script tailored to your business, product, or service and meet your specific requirements. The script is designed to effectively communicate your message and engage your target audience through a compelling narrative.
3. Storyboarding
Our animators create a blueprint based on the script, including characters, sound effects, and camera notes. The storyboard serves as a visual guide that ensures the smooth progression and coherence of your final video production, outlining how your final explainer video will unfold.
4. Illustration Development
Next, the creative team will create a unique visual style by transforming the storyboard into beautiful illustrations. These meticulously designed visuals will help your business explainer video stand out with dynamic and fluid movements.
5. Voice Over
We collaborate with skilled voice artists during this stage to provide an impactful voice for your animated video. You have the flexibility to select any voice, gender, or language to match your video’s tone and message, which adds depth and clarity to your narrative.
6. Animation Production
During the animated explainer video production, we bring the static illustrations to life by animating them with dynamic visuals that engage your viewers effectively. Our team combines the script, illustrations, and voiceover to craft captivating animations for your explainer video.
7. Sound Design
This phase is where we tailor the auditory experience of your explainer video to complement its visual impact. Selecting royalty-free sounds or creating original music will ensure that every audio element—from background music to sound effects—aligns seamlessly with your animated explainer video’s overall tone and message.
8. Final Approval and Launch
At this stage, we await client approval before launching your explainer video. Once you’re satisfied with the quality of the animated explainer video, it’s ready to go live!
Examples of Explainer Videos by SuperPixel Animated Explainer Videos Company
When creating an animated explainer video, it’s essential to research a specialised explainer video production company. SuperPixel creates impactful animated videos that effectively showcase business products or services. Our portfolio demonstrates our expertise in delivering visually captivating and informative content that resonates with audiences.
1. Lazada Sponsored Solutions – Brand Video
In partnership with Lazada, a Southeast Asian e-commerce platform, we created three animated shorts to introduce their digital assistance service for business owners – Lazada Sponsored Solutions powered by SMART. We aimed to showcase the service’s key features and benefits, offering a visual guide to enhance growth for Lazada’s brands and sellers.
Using 2D animation, each video features animated characters representing online sellers, guiding viewers through the details of using this innovative service. Through storytelling, we simplified complex information, making it understandable and engaging for the audience.
2. RedMart – Shop Without Breaking a Sweat
RedMart, an online grocery store based in Singapore, tasked SuperPixel to create explainer videos to boost the promotion of its services. We produced four short animated brand videos featuring cute, charming 3D-animated grocery items in humorous and relatable scenarios.
The campaign was a huge success, achieving over a million views on various platforms like YouTube, thanks to the brief duration of the videos. The versatile ads were easily adapted across social media platforms, and the concise calls-to-action and strong brand message significantly boosted RedMart’s brand awareness.
3. Novartis – 2D Animated Heart Failure Explainer Video
In collaboration with Novartis Indonesia, a leading global healthcare company, we created a 2-minute informative 2D animation video to raise public awareness about heart failure. This animation explores heart health, highlighting symptoms and risk factors associated with heart failure.
The video was displayed on hospital screens, encouraging people to get regular checkups and adopt healthy lifestyle habits to safeguard their health and well-being.
Uplift Your Business with Explainer Videos
As an explainer video company specialising in animated explainer video, SuperPixel provides custom explainer video production services tailored to your needs. With a talented team experienced in creating quality explainer videos, ensuring the final video aligns with your brand’s vision.
We work closely with you throughout the creative process to understand your target audience, guaranteeing our videos effectively engage and captivate viewers. With transparent pricing, extensive experience and a commitment to quality, our explainer video and other services are designed to expand your business reach. So, why wait? Contact us now and watch your brand grow!
