What Exactly is Videography?

Videography refers to the entire process of making a video, from conception to completion. The technique entails recording moving pictures or movies on electronic media such as Blu-ray, hard drive, tape, DVD, and other similar devices.

Obtaining the film alone, however, is insufficient. A videographer must capture and edit the video in such a way that it evokes specific emotions in the viewer. This can include things like utilizing visual effects, adjusting the lighting, or adding a soundtrack, among other things.

A Complete Guide to Perfect Videography!

What is The Difference Between Videography vs Cinematography?

There isn’t much to differentiate videography from cinematography at first glance. Both are interested in capturing important moments and turning them into a beautiful narrative. 

Basically, a videographer is someone who captures events, while a cinematographer works on documentaries, television shows, or ads. There are a few other distinctions that will help you distinguish between a videographer and a cinematographer.

Their industry-standard is different. Videographers work on significantly smaller productions than cinematographers, who work on complex projects like movies and television shows. As a result, videographers’ crews are considerably smaller.

Regardless of these distinctions, some videographers have begun to refer to themselves as cinematographers. The word cinematographer, according to these videographers, has more positive and professional implications. Because video cameras produce more cinematic-looking footage, this technique is particularly popular among videographers using video cameras.

Does Videography Include the Editing Process?

Actually, these are two distinct specializations, believe it or not. While most videographers and video editors can shoot and edit video, they are ultimately two different professional techniques. Hiring skilled videographers does not always imply hiring a good editor, and vice versa.

Thanks to the high-quality videography integrated into most mobile phones, the availability of fantastic microphones that plug right into those phones, and easy-to-use lighting that you can buy online and have delivered right to your door, recording moments are easier than ever. 

Before starting filming, quality videography still needs preparation, planning, and a thorough grasp of the video production process from start to finish.

Videography Tips for Your Next Level Video Project

Whether you’re a professional filmmaker or a casual videographer, you can probably agree on one thing: professional film production is difficult! It is undeniable that creating a superb video necessitates a great deal of ability. Here are some videography tips to remember in order to make your films stand out:

1. Assemble your camera equipment

We live in a time when high-quality digital cameras are made inexpensive for personal and recreational usage, which is fortunate for novices. You may practice videography with the equipment you already own.

If you have the funds, we strongly suggest investing in a gimbal stabilizer for your camera, an additional microphone for better audio, and a solid tripod.

2. Make a shooting schedule

If you’re shooting a music video content, commercial, or short film, you’ll have a lot more leeway in terms of planning your entire video production from beginning to end. 

Create your own storyboard with the image of your scene in order to do it like the experts. This will assist you in pre-visualizing before shooting the video. It will be your guide throughout shoot and editing, as well as assisting you in determining the best time of day to shoot, your preferred venues, and the best cameras to utilize (such as a mirrorless camera) prior to shoot.

3. Make use of good lighting

Just like photography, using lighting is important for your storytelling to generate professional-looking videos. Try to be deliberate with your lighting throughout the brainstorming process. 

Determine what sorts of lighting you’ll need and where you’ll put them to get the desired footage. Consider how you can make existing lighting (such as lamps and the sun) work for your particular shooting if you’re working on a budget.

4. Maintain a simple backdrop.

Don’t just film in any location. Make an attempt to utilize a basic background or to improve it as much as possible by removing as much clutter as possible. To avoid casting a shadow, many photographers utilize solid-colored backdrops — such as a wall, a bedsheet, or backdrop paper — and position themselves (or their subjects) a few feet away from it.

The videography tip is to keep everything out of the scene that will make it seem cluttered and draw attention away from your topic. Try to do some shooting examples.

5. Make your composition better

Many newcomers are unaware that effective videography entails more than simply pointing your camera at your scene or subject. It entails organizing visual pieces and enabling them to have artistic expression. It also entails altering the shooting of your camera to make the footage more aesthetically pleasing.

The Rule of Thirds is one of the most significant cinematic videography guidelines and compositional principles. When facing the sides, situate your subject’s head a little higher (not in the middle) of the frame to offer them visual breathing or walking room. When capturing over-the-shoulder photos, another option is to stay on the same side of two persons chatting.

6. Keep an eye out for proper camera placement

Beginners frequently make the error of not considering how the focal length of the lens and the camera’s distance from the subject impact the scene’s appearance. 

Never put your camera too near to your subject while taking close-up photography, since this can cause ugly face distortions and make cropping out the scene’s edges more difficult. Placing your camera a few feet away and slowly zooming in with your camera lens is much easier.

7. Shots that are shaky should be avoided

You don’t want your shoot to seem wobbly, whether you’re panning, executing a crane shot, or dollying from side to side. Aside from making your material appear like home videos, it may cause motion sickness in your viewers. It’s critical to keep your camera on a tripod or other stable surface.

Once your camera is set up, try not to move it unless absolutely necessary. Maintain a constant pace and avoid abrupt pauses.

8. Shooting Video Should Be Timed

Here are some videography tips from professionals that you won’t find in many handy guides. To properly maintain your viewer’s attention, keep your shots longer than five seconds but not more than ten seconds. 

Remember to keep your photos stable for at least 10 seconds before panning or zooming. Many novices find them to be quite useful in limiting camera movements, cutting down on recording time, and keeping their post-production sequences simple.

9. Make use of cinematic techniques

Genuinely professional-looking video production includes a variety of fundamental camera motions that not only enhance the storyline but also keep your viewers engaged. If you want to take your videography to the next level and wow your viewers, try using some cinematography methods.

The videography tips you choose will be mostly determined by your level of imagination and how you want to portray the scenes, but it’s always preferable to pick only the most important ones that will best convey your tale. You don’t want to go overboard with the images and wind up distracting your audience from your tale.

10. Shoot with editing in mind

This videography tip simply implies that when recording, you should think like an editor. You should catch different angles and a few “safety shots” when filming a scene. This implies you’ll have more options when it comes to making your final cut image. This will save you time and work that you would have spent refilming otherwise. Furthermore, it will keep you from having a bad image that will make your job appear amateurish.

When editing, start with a simple video editing application to gain a feel for it before going on to more advanced tools.

Style of Videography You Can Try

There have been a variety of video styles that have emerged over time. In the online world, this style of videography has become standard. Because they form the core of a solid video strategy.

Here are some video styles that you can try to use:

1. Live-action

A recording of either motionless or moving things is known as a live-action video. Rather than building things digitally, it’s about real people and real places. Live-action videos can capture live events or streaming media. Usually, wedding videographers use this style.

You can use this type of video for:

  • Training videos,

  • Documentaries,

  • Legal depositions

  • Interviews, and 

  • Sports events.

2. Animation

A video style made up of multiple still images is known as digital animation. When pictures are played back-to-back, they create the appearance of movement. This style is ideal for representing something that does not exist in reality. 

For example, animating a fictional figure or a science-fiction setting is frequently less expensive and time-consuming than recreating them in the actual world. If you don’t have access to a film crew or actors, animation is a great option.

2D, 3D, and stop-motion animation are the three types of animation. 2D animation is a video equivalent to a comic or a cartoon in that it is flat. Like most recent animated films and video games, 3D animation has dimension and depth. Stop-motion animation, like a “claymation” film, is created by recording the individual frame rate of real-world items.

You can create this type of video for:

  • Marketing and promotional videos

  • Explainer videos

  • Short films

3. Whiteboards

Whiteboard animation is a type of animation that tells a story using images drawn on a whiteboard (or something that looks like a whiteboard) by artists who document their creative process. 

A whiteboard movie is ideal for explaining a practical procedure in an easily consumable manner, whether it’s using simple stick figures or a more complex frame rate.

In fact, a well-designed whiteboard animation may provide a 68 percent higher return on investment than Google Ads.

You can use this type of video for:

  • Heavy presentations: This type of video is ideal because they make it simple to get into a nice rhythm of alternating talking and writing to optimize audience comprehension.

4. Videos with motion graphics

Motion graphics videos are a sort of animation that communicates through text and shapes, but they don’t generally convey a story. Music, sound, and voice-over are commonly used in these video productions to deliver simple information with energy and impact.

You can use this type of video for:

  • Describing product or achievement

  • A cute moment, such as the first kiss

5. Videos using typography

Kinetic typography, sometimes known as moving text, is an animation method that combines movement and words to convey concepts. Some people are more receptive to footage, while others are more receptive to the written word. Kinetic typography is a terrific technique to get both people’s attention!

Seeing text move can also elicit sound and weight sensations. Large, thick, vibrating words, for example, might appear loud and weighty, whereas small, thin, flowing syllables can appear delicate and easy.

You can use this type of video for:

  • Compress a lot of information into a short amount of time.

  • Wedding videography for the couple’s name

Which Video Style Should You Choose

You now have a better understanding of the many types of videos available. Begin by asking yourself, “What is the goal of my video?” There are no hard and fast rules, although certain styles work better than others.

Do you want to attract an audience by entertaining them? Try animation production. With animation, you can have the ability to bring any notion to reality.

To recap, an animation video is a strong marketing tool that may help you connect with your clients, make them remember you, engage new audiences, and increase conversions.

So, what do you have to lose? Now is the time to make your own animation video! If you’re looking for some tips, Superpixel Singapore can assist you in realizing the possibilities of animation.

We also provide motion graphics, 3D visualizations, infographics, and other types of video in addition to animation. You may reach out to us at any time and from any location; we would be delighted to consult and cooperate with you!