In today’s digital world, businesses and brands are constantly looking for new and innovative ways to promote their products or services and capture the attention of potential customers. Anamorphic LED displays offer a unique and eye-catching way to do just that.
But what are they, and how can they be used effectively in marketing efforts?
What is Anamorphic Illusion?
Anamorphic illusion, or anamorphosis, refers to an image that appears distorted when viewed from certain angles. But when viewed from a specific vantage point, the intended image is revealed or undistorted.
This technique has a long history, dating back to the Stone Age when oblique angles on cave walls created distorted images for casual observers. In the Renaissance period, some of the most popular pieces of art that used anamorphic techniques were Leonardo da Vinci’s ‘Leonardo’s Eye’ and Hans Holbein the Younger’s ‘The Ambassadors.’
In more recent times, artists have used anamorphic illusions to conceal images or objects, such as erotica, obscenities, or caricatures, from casual observers. However, these hidden images can be recognised by an informed audience.
‘The Ambassadors’ was famous for its human skull, which the casual observer may only see a distorted grey slash in the lower part of the painting. However, when viewed from a specific vantage point, the human skull appears in the painting.
Practical Applications of Anamorphic Illusions Today
Anamorphic illusions can be found in a variety of contexts today, from street art (also known as “slant art”) on sidewalks, to texts written at a flat angle on roadways to help drivers easily read them, to mirror anamorphosis on ambulances so that texts are readable in the rearview mirrors of vehicles ahead.
The Use of Anamorphic Illusions in Digital Displays
Anamorphic art has gained popularity in recent years, particularly when displayed on large digital screens. These displays feature stunning visuals that seem like an optical illusion, captivating the audience and leaving a lasting impression. This has made them a valuable marketing tool for businesses and brands looking to promote their products or services in a creative and attention-grabbing way. With the help of new animation techniques, anamorphic content can be projected on large LED screens and introduced to a wider audience in a visually appealing way.
Some trending examples of anamorphic illusion on digital displays are the viral videos of “The Wave” and the “Infinity Wall” from East Asia. Even London’s Piccadilly Circus has displayed anamorphic techniques on its digital screens to promote new TV series.
Let’s look further at the top 3 advertising cases where anamorphic illusions were used to catch the attention of its audiences.
Top 3 Advertising Cases of Anamorphic Illusion on Digital Displays
1. A Calico Cat Waking up in the Shinjuku Station, Tokyo
In July 2021, people walking by paused to witness a large, computer-generated calico cat wake up. This huge anamorphic display is located at one of the busiest intersections in the city of Tokyo. The billboard was organised by local businesses to create a mascot and lift people’s spirits amid the pandemic.
2. Southeast Asian Wildlife in Changi Airport Terminal 2
In November 2022, the first anamorphic 3D LED display was launched at Singapore’s Changi Airport by outdoor advertising company JCDecaux Group. The display featured Southeast Asian wildlife, including a 3D elephant that appeared to be walking through the airport.
3. Break the Fake by Urban Vision
The advertising publication Urban Vision proactively uses its space to fight fake news on anti-Covid vaccines in Europe by showing a huge digital display that uses anamorphic techniques. The display was seen in Milan’s central plaza where there’s a frequent anti-vaccine rally to inform the truth to protesters about the Covid-19 vaccine.
Benefits of Using Anamorphic LED Displays
Anamorphic LED displays can provide increased brand awareness and audience reach for businesses. In addition to these benefits, anamorphic LED displays also offer the following.
An immersive visual experience that stands out from other digital outdoor advertisements
Grab the audience’s attention and maximize retention, which is crucial for creating brand awareness
Lead to strong brand recall and increased time that your brand is top of mind for consumers
Increase levels of traditional and digital word-of-mouth advertising, such as sharing on social media, as viewers will be impressed and want to share the experience with others
Challenges of Using Anamorphic LED Displays
Although anamorphic LED displays are innovative and engaging, there are a few drawbacks to this new medium such as:
The creative visuals may not appear as intended to be if not viewed from the correct angle.
It can impact the impression and effectiveness it has in conveying key messages to the target audience.
There is also limited information about “how to build” the creative, which results in limited templates that media outlets can provide.
The creative strategy must be carefully considered. It is to ensure that messaging is not lost in the visuals and excitement of the advertisement and that it reaches the targeted audience effectively.
If you’re a business owner or marketer interested in incorporating anamorphic content into your marketing strategy, it’s worth considering the benefits and challenges of using anamorphic LED displays. With careful planning and execution, this type of display can be a powerful tool for promoting your brand and attracting new customers.
Creating Memorable and Engaging Animation Content with Superpixel
Anamorphic LED displays are a powerful marketing tool for businesses and brands looking to capture the attention of potential customers and make a lasting impression.
If you’re considering using this type of display to promote your products or services, an animation production company like Superpixel can help bring your ideas to life with compelling and creative content.
We have a wide range of portfolios showcasing our work with brands, including custom-designed animation videos and other digital assets that are tailored to meet their specific needs.
Contact us today to learn more about how we can help you design content that will create memorable and lasting stories and help your business reach its full potential.