Have you considered using explainer videos to showcase your business or services? Explainer videos are game changers that have made their way across various sectors, including healthcare, finance, and insurance.
Explainer videos are a great communication tool for conveying your message or instructions with clarity, engagement, and effectiveness, making them ideal for reaching and resonating with your audience.
Utilising explainer videos across platforms like websites, Instagram, TikTok, and other social media channels offers a seamless way to engage with your viewers. Take YouTube, where a wealth of product and service-related content thrives.
With an impressive 2.49 billion users, an expansive audience awaits your explainer videos. This allows you to connect strongly with your potential customers through compelling video content.
Key Takeaways
- Explainer videos can be animated or live-action, offering unique ways to engage viewers and leave a lasting impression. This makes them ideal for marketing and promotional purposes.
- These videos demonstrate complex concepts, product features, and benefits in a clear and relatable manner; explainer videos help establish credibility towards the business and brand.
- With an explainer video, your audience understands your product in seconds, so they can decide faster and buy sooner.
What Is An Explainer Video?
An explainer video is a short, straightforward piece of content designed to inform viewers about a product or service.
The explainer videos company use them on landing pages or homepages to make sure first-time visitors instantly understand what the brand offers. Marketing managers often rely on this format to simplify communication and drive results.
Businesses create explainer videos not only for promotions but also for education, training, and awareness. You can create animated explainer videos, brand videos, or even hybrid formats depending on your goals.
Having been a game changer for over a decade, creating videos through a professional studio ensures clarity, engagement, and storytelling that connects with your audience.
Types of Explainer Videos
Choosing the right type of explainer video is key to making your brand message stick. Two of the most effective formats are animated and live-action.
1. Animated Explainer Videos
Animated videos are versatile, cost-effective, and highly engaging by making them the most popular choice for marketing managers and clients worldwide. From 2D to 3D, they simplify complex ideas with characters, colors, and motion graphics.
Our recent project with Republic shows how animation can be a game changer: the campaign video earned 227,000 views on Instagram and boosted brand awareness instantly.
Animated formats also offer flexibility with styles like infographics, kinetic typography, or even fun demo duck–style storytelling.
2. Live-Action Explainer Videos
Live-action mixes real people with animation to create relatable, emotional stories. It’s perfect for showcasing products in real-world use, like our Oribel Playmat launch video. While production is often costlier, live-action can add authenticity and emotional depth that connects strongly with audiences.
Both formats can be tailored to your business goals. At SuperPixel, we provide professional explainer video services with unlimited revisions, customer testimonials that prove results, and a smooth process from idea to launch.
Ready to start your new project? Let’s create a video that captures attention and converts.
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Benefits of Using Animated Explainer Video
Explainer videos, whether animated or live-action, are powerful tools for your business strategies. They can be highly effective in a business context. Here are some reasons why explainer videos make such a significant impact:
1. Boosts Engagement and Captures the audience’s attention
Animated explainer videos use visually appealing animation and engaging narratives in a concise format to effectively capture and hold viewers’ attention. This conveys your message clearly and makes a lasting impression, ensuring your brand, product, or service remains memorable.
2. Simplifies Complex Info
An explainer video breaks down complicated information into easy-to-understand visual and auditory elements. Using simple and relatable visuals caters to our natural preference for visual content, which is easier to process than text alone.
Combining visuals, audio, and text creates a multi-sensory experience, helping the audience understand and retain information better.
3. Improve Search Engine Rankings
Websites with video content tend to rank higher in search engine results. Videos increase the average time visitors spend on your site, a key factor in determining your ranking.
This attracts more visitors and encourages them to explore your site further. As visitors watch the videos, they spend more time, and search engines recognise your content as valuable and relevant, boosting organic traffic.
4. Build Credibility and Trust
Explainer videos offer potential customers a clear and engaging demonstration of how your product or service works and solves their problems. This helps them visualise the benefits of your offering.
These videos build trust in your product or service by showcasing your expertise, addressing common pain points, and presenting practical solutions.
5. Promotes Sharing Across Social Platforms
Explainer videos capitalise on mobile-friendly features, using visuals and interactivity that suit small screens. These videos are visually captivating and shareable, generating significant social media engagement.
Encouraging viewers to share informative content can naturally extend your brand’s reach and attract a broader audience. Explainer videos can also serve as branding tools to enhance brand awareness and recognition of your brand or business.
6. Elevates the Learning Experience
Explainer videos cater to diverse learning styles by offering engaging animations and illustrations for visual learners and clear narration or dialogue for auditory learners.
They make learning enjoyable and effective, whether for educational content, training materials, tutorials, or even employee onboarding, as they communicate complex concepts concisely and engagingly.
The visually engaging and interactive format helps keep learners motivated and interested, enhancing information retention through visual, audio, and text elements.
Want these results for your brand? Talk to our team today!
7. Provide Measurable Metrics
Using video analytics tools, you can evaluate the impact of your videos and make data-based decisions to reevaluate your video marketing strategy. These tools provide valuable insights that enable you to monitor metrics like views, engagement rates, click-through rates, and conversions.
Explainer Video Production Process
Creating explainer videos involves a detailed and collaborative process to ensure the final product meets your vision and goals. From initial concept to final delivery, here’s a brief overview of the production process to give you insight into how animated video comes to life.
1. Initial Briefing and Research
We will start by outlining your requirements, including discussing the desired animation style, mission, and length of your explainer video. We will then gather information and research to better understand the product or service.
2. Script Development
During this stage, we, as the animated explainer video company, will craft a script tailored to your business, product, or service and meet your specific requirements. The script is designed to effectively communicate your message and engage your target audience through a compelling narrative.
3. Storyboarding
Our animators create a blueprint based on the script, including characters, sound effects, and camera notes. The storyboard serves as a visual guide that ensures the smooth progression and coherence of your final video production, outlining how your final explainer video will unfold.
4. Illustration Development
Next, the creative team will create a unique visual style by transforming the storyboard into beautiful illustrations. These meticulously designed visuals will help your business explainer video stand out with dynamic and fluid movements.
5. Voice Over
We collaborate with skilled voice artists during this stage to provide an impactful voice for your animated video. You have the flexibility to select any voice, gender, or language to match your video’s tone and message, which adds depth and clarity to your narrative.
6. Animation Production
During the animated explainer video production, we bring the static illustrations to life by animating them with dynamic visuals that engage your viewers effectively. Our team combines the script, illustrations, and voiceover to craft captivating animations for your explainer video.
7. Sound Design
This phase is where we tailor the auditory experience of your explainer video to complement its visual impact. Selecting royalty-free sounds or creating original music will ensure that every audio element from background music to sound effects that aligns seamlessly with your animated explainer video’s overall tone and message.
8. Final Approval and Launch
At this stage, we await client approval before launching your explainer video. Once you’re satisfied with the quality of the animated explainer video, it’s ready to go live!
Read More: The Power of Animated Videos in Growing Your Business
Examples of Explainer Videos by SuperPixel
When creating an animated explainer video, it’s essential to research a specialised explainer video production company. SuperPixel creates impactful animated videos that effectively showcase business products or services.
Our portfolio demonstrates our expertise in delivering visually captivating and informative content that resonates with audiences.
1. Lazada Sponsored Solutions – Brand Video
SuperPixel worked with Lazada to create three animated shorts introducing their Sponsored Solutions service for business owners. The videos highlighted key features, showing how digital assistance supports growth.
Through 2D animation and storytelling, we simplified complex details, making the service engaging and easy to understand for online sellers.
2. RedMart – Shop Without Breaking a Sweat
For RedMart, we produced four 3D-animated videos featuring fun grocery characters. Each short was designed to promote their online grocery services in a relatable, humorous way.
The campaign gained over a million views across platforms. Adaptable ads, clear calls-to-action, and strong branding boosted RedMart’s awareness significantly.
3. Novartis – Heart Failure Awareness
In partnership with Novartis Indonesia, we created a 2D explainer video highlighting heart failure risks and symptoms. The two-minute animation was designed to educate and inspire healthier habits.
Displayed on hospital screens, the video encouraged regular checkups and lifestyle changes, helping raise awareness of heart health among the public.
Uplift Your Business with Explainer Videos
As an explainer video company specialising in animated explainer video, SuperPixel provides custom explainer video production services tailored to your needs.
With a talented team experienced in creating quality explainer videos, ensuring the final video aligns with your brand’s vision.
We work closely with you throughout the creative process to understand your target audience, guaranteeing our videos effectively engage and captivate viewers.
With transparent pricing, extensive experience and a commitment to quality, our explainer video and other services are designed to expand your business reach. So, why wait? Contact us now and watch your brand grow!
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