Did you know that 33% of people spent their time on the internet watching videos? In their digital marketing efforts, 87 percent of internet marketers utilize video content.

With those facts alone, businesses need to start a video marketing plan. With conventional marketing’s efficacy falling and video’s popularity growing, video marketing has become a must-have for any organization.

Video marketing isn’t as difficult or expensive as you might assume. You can make marketing videos that astonish your viewers with a little planning and a dash of creativity.

Video Marketing: What is it and How to Create it?

What is Video Marketing?

Video marketing is the use of video to advertise or promote your brand or business via digital media.

Basically, video marketing is when you use video to 

  • sell your brand, product, or service, 

  • participate on social media platforms, 

  • educate potential and current consumers, and 

  • communicate with customers.

Also read: Corporate Videos: Why Is It Important For Brand Awareness

How to Create Video Marketing Strategy

If your prospects are viewing videos and almost all of your competitors are publishing videos, it’s time to develop a video marketing plan to get your products and services in front of them. Here are five-steps plans to get you there.

1. Begin with your video objectives.

The first step in designing your video strategy is to outline your video’s goals. You should develop a video for each stage of the marketing funnel in an ideal world. However, you must first choose which step is the most crucial to target.

For example, if you want to raise brand awareness, your videos should entice consumers and promote your business to a new audience.

2. Determine Your Audience

It’s time to figure out who your targeted audience is now that you know what objective you’ll be pursuing. It is also crucial that if you create a video without a specific target audience in mind, it is far more likely to fail.

So, how do you know who your target audience is?

Making several personas of your ideal consumer is a good way to start. What does it mean to have an ‘ideal’ customer? This varies depending on the industry, but in general, it refers to the consumer who is the greatest match for your goods. The type of customer that will gain the most from your goods or service.

It’s not always easy to figure out which clients are the greatest fit for a company. One strategy is to go through whatever client data you have and look for trends, such as age, gender, and location.

3. Plan Out Your Video Content Strategy

Take a look at your calendar before you do anything. How much time can you devote to video, given that there are only 24 hours in a day and you are juggling numerous plates as a small business owner? Could you use part of the time you would have spent posting and scrolling through Facebook to create an entertaining video instead?

Looking at a calendar and determining your content plan is crucial to detailing the material in your video marketing strategy. How many videos do you intend to release and at what intervals? Is it possible to cover one video every week, or does it make more sense to cover two videos per month? 

Consistency is essential to building a video marketing campaign, so be honest with yourself. Your viewers will grow to expect your videos at specific times of the week or month, and you want to make sure you can meet their expectations.

Also read: Check Out This 5 Examples of Great Event Launch Video!

Video Marketing: What is it and How to Create it?

4. Create Your Own Video Content

You’ll need to assign duties to your team to have the videos filmed once you’ve identified your consumer persona and finalized your content strategy.

You can still make your video marketing strategy a reality if you’re a one-person crew, but you’ll need to organize and schedule these distinct duties. One thing you should remember is that your video might need to be as perfect as you wanted.

Before you start making the video, remember to ask yourself these questions.

  • What is the video’s primary message?

  • Is the message clear and simple to grasp?

  • Is it easy to read and understand the language?

5. Distribute Your Videos 

The key to having your videos viewed is to distribute them in all of the appropriate venues. However, what is appropriate for one video may not be appropriate for another. It’s just as essential where you upload as it is what you upload.

You can share your videos on YouTube, Facebook, Instagram, and other social media platforms.

Type of Video You Can Create

Choosing the proper video format, as well as the right video style, is critical to the success of your marketing plan. The term “style” refers to the tone and message of your video. It has an impact on how you tell your tale – are you utilizing actors? Graphics? Dialogue? Are there any specific locations? These elements work together to create the style of your video.

One of the many video types you try is animation. Animated videos have the unique ability to attract and fascinate your viewers. Animation is a fascinating style to utilize since it can be used regardless of the subject in your video. Other than that, animation is super effective when it comes to conveying difficult-to-understand topics or technologies.

Customers are not only engaged by animated videos, but they are also motivated to execute desired activities. You may make a video that defines your services or artistically demonstrates the full potential of your product. Place an enticing CTA button at the end of a video as an actionable marketing suggestion.

This CTA might direct a viewer to a landing page where he or she can get a more detailed look at what your firm has to offer. A cartoon sells extremely well despite its lack of salesmanship.

Also read: 5 Examples of Creative Brand Video and Why You Need One!

Want to Make Animated Videos for Marketing?

As mentioned above, an animated video may be used for narrative, consumer involvement, and amusement in marketing. It aids in the formation of a favorable brand image by eliciting the desired emotions and connections in the viewer. Furthermore, businesses may employ animated movies to communicate their own style and message to their target consumers.

We believe that this animated video marketing overview will motivate you to try new and exciting experiments that will help your company succeed. 

If you don’t know where to start, you can start creating animated video marketing with our services. By collaborating with Superpixel Singapore, you can create animation videos based on all that you need to create better engagement and brand awareness. Please do not hesitate to contact us cause we are always here to assist you.

Also Read: Best Production House in Singapore