The world we live in today is much more connected than ever with online communities made up of people who share the same interests, hobbies, and experiences.
This online presence has been a dominant way of life with people tuning in to their devices and scrolling away within social media platforms such as Instagram and TikTok.
Hence we recommend that businesses start making startup explainer videos to have a competitive edge against their competitors.
Key Takeaways
- Explainer videos are used to pitch business ideas in a concise manner
- Animated videos assist in engaging the consumer by being very visual-heavy
- Visuals help showcase the brand personality to the viewers
- A simple video will be remembered easily for a long time
What is a startup explainer video?
A startup explainer video is a short video that explains a business-related idea compactly and effectively. This advertising format is perfect for a startup company and small business owners.
The goal of startup videos is to be as direct as possible to the target audience and gain the audience’s attention in that short window and of course, depending on how much budget a company has, a startup explainer video can be
It looks like a big job to be handled by 1 explainer video, but, when done right, an explainer video can serve as a gateway for consumers to be invested in the business especially when targeted to the right target audience.
If you are curious about how a startup explainer video could work for your business, SuperPixel can help you bring the idea to life.
You Might Also Like: 7 Benefits of Hiring an Explainer Video Company for Your Business
So why do we make startup explainer videos?
There are a handful of reasons in regards to why we make explainer videos for businesses. To ensure that you are certain to start implementing explainer videos in your business, here are 11 reasons why you should make one.
Increase Conversion Rate
Some of you might be thinking, what is a conversion rate? To put it simply, a conversion rate simply measures the percentage of visitors to your website that have completed a desired action (buying).
A high rate of conversion is an indication that your website is doing well due to successful marketing and possibly the design.
The use of startup videos helps increase the knowledge of the audience about certain products or services by showing the benefits it hold for the audience and how it may help solve a specific problem or fulfill a need.
The use of startup explainer videos can help turn their web visitors into real customers due to them purchasing their products or services and seeing the analytics behind the entire video to see whether or not the type of startup video should be produced in larger quantities or not.
SuperPixel creates startup explainer videos designed to increase conversion and turn visitors into real customers
Making a Good Business Pitch
In a traditional sense, a business pitch is a selling technique that involves a salesperson attempting to persuade someone of their product or service by using a planned sales presentation that would usually last for a short while.
While a traditional business pitch is good at persuading buyers, we believe that animated videos are much more effective in delivering these messages.
This is partly due to the attractiveness of the nature of videos, they are entertaining and have much more action than the average sales pitch. When the video has an entire story to tell and narrate, it helps pique the audience’s interest.
If the audience finds that what you are trying to sell may benefit them from fulfilling their needs or solving a problem they have, they will take action and purchase from your website.
Tells a story of what you’re selling
Explainer videos shouldn’t only explain how a product or service works. They need to deliver the message through a story. Storytelling makes marketing more effective by sparking emotions such as happiness, empathy, or desire.
Animated explainer videos can help with storytelling a lot better due to the amount of creativity a producer can put into one video such as by applying stunning visuals, vibrant colors, and memorable characters.
An animated video can be easily produced outside of your business by a video production company who are proficient in making animated videos.
Let SuperPixel craft a startup explainer video that tells your story in a way your customers will never forget.
Read More: How Animation Services Help Businesses Grow with Animated Videos
Makes complex topics easy to understand
Utilizing an explainer video, especially an animated explainer video, can help make topics that are usually hard to understand, manageable by the general public. This is done by the aids of visuals to show more of what you are trying to sell along with the explanation voice-over.
Of course, different animation styles such as hand-drawn illustrations, motion graphics, 3D or 2D, and whiteboard animation can help relay the video’s message directly while bringing the story to life.
An example is when Novartis created an animated video to educate people about heart failure. The video turned a complex medical topic into simple language that anyone could understand. With motion graphics, the audience could see and grasp the explanation more clearly than by words alone.
Explain things within minutes or even seconds
A long-winded explainer video will not make the cut for today’s digital generation due to the shorter attention span.
This is why marketers are trying to find strategies that are fun, engaging, and brief all the while the video delivers all the necessary information, and messages thoroughly and still have the audience’s attention.
An animated explainer video excels in conveying the needed information thoroughly in a small and compact video due to combinations of visuals, images, audio, and colors that make any startup explainer video much more memorable and engaging.
Create a brand personality
A startup’s explainer video is not only a pitch, it is a way to show personality. By telling a story, you create memorable moments that the viewer can relate to. This helps start ups win new customers right from the very beginning.
The production process can include characters, visuals, music, or even hand drawn illustration. These elements build a clear value proposition and increase brand awareness.
Good explainer video examples, such as Dollar Shave Club, prove that humour and a simple white background can speak directly to an audience and make technical terms easy to follow.
Strong brand personality sets you apart. Nike is a great example of a brand recognised for being sporty, innovative and bold. In the same way, videos for startups can create a voice that feels authentic, relatable and persuasive.
Your brand deserves the same impact. SuperPixel can create a startup explainer video that showcases your unique personality.
Develop credibility with consumers
When starting out a new business venture, you have a great idea that you want to share, concepts that you think will work, and you are about to share but do you think that the people will believe in your ideas or concepts?
Being a startup business means you have very low credibility and thus harder for customers to have some sort of trust in your business, you need to build that trust from the ground up and this is where a startup explainer comes in, to help you convince the general populace about your product or service.
When people start to watch your startup explainer video, especially if it is an animated video, they get an idea of what your brand represents as a whole thus helping to build that credibility.
A startup video also builds that relationship between you and the customers by showcasing a product or service that provides solutions to their everyday problems and shows that you are interested in helping them out.
Easy to Upload and Share
It is simple to upload your startup explainer video online. Sharing across multiple platforms boosts awareness and helps attract potential customers.
Instagram, TikTok, WhatsApp, and YouTube are the great platforms people use daily. Uploading your video here makes sense, as it speaks directly to viewers and gives your business a head start.
A good example is how short videos with humour or a clear focus often go viral. Unlike phone calls or long talks, these videos get straight to the point and connect with the audience.
Improving SEOs
Search Engine Optimisation (SEO) increases both the quality and quantity of traffic to your website. A startup’s explainer video supports this by adding engaging media that people interact with.
When the content is visual and interactive, audiences spend more time on your site. This improves rankings and makes your brand more visible to potential customers.
A startup’s explainer video also creates clear calls to action. By combining technical aspects such as storytelling, sound, and visuals, it speaks directly to the audience. Even blind people benefit from narration and music that bring the story to life.
A good example is when an app uses explainer videos to explain complex technical terms. It helps viewers understand the value proposition and makes sense of the product quickly.
Enabling Audiences to Retain Information
We’ve talked about how this generation has a shorter attention span than the generation before, which is why a startup video is perfect for assisting the audience in retaining much-needed information about your brand.
This goes to show how powerful an animated startup video is due to its popularity as content and this popularity keeps growing with more and more people accessing various digital platforms such as Instagram and TikTok where engagement
Guaranteed ROI
Explainer videos do require investment, but the returns make sense. Data shows that about 88% of video marketers are satisfied with their ROI from social media videos.
For startups, this is a good example of how one video can deliver long-term value. It engages potential customers, improves SEO, and keeps your brand visible in the algorithm.
What Are You Waiting For?
You have just seen 11 strong reasons why a startup explainer video is worth the investment. These videos are short, engaging, and easy for viewers to remember. They build trust, improve credibility, and help potential customers take action faster.
If you want results that make sense for your business, now is the time to start. SuperPixel specialises in creating explainer video examples that speak directly to your audience and turn ideas into growth.
Want to engage more customers with your story? Get in touch with SuperPixel and start your startup’s explainer video journey today.
Also Read: Discover 7+ Types of Explainer Videos
