These days, people spend more time watching than reading. From a food recipes network to a boutique fitness app, videos with engaging visuals have become the easiest way to grab a viewer’s attention and give them a clear picture of how something works.
That’s why making a SaaS product demo video has turned into one of the smartest moves for businesses.
Whether it is an animated video, a live action scene, or even a clever interaction inside an augmented reality app like IKEA Place, most product demo videos show potential users exactly how your SaaS product or furniture fits into their lives.
Think of it as a brand’s origin story on screen. With the right mix of brand elements, voiceover artists, and creative editing, you can create videos with effective storytelling that deliver a clear call to action, engage viewers, and feel authentic and engaging.
Some of the best product demo videos, from the classic example of Dollar Shave Club to Nike Free running shoes campaigns on YouTube, prove how powerful this format can be for product awareness and lead generation.
Key Takeaways
- A product video explains essential features and product benefits in minutes and solves a customer’s pain point without lengthy explanations or just listing features.
- Product demo videos save time and resources because they let your team focus on the project brief, stay organized, and core tasks without having to record demos repeatedly.
- A great demo video provides proof that your product does what it promises, whether it is project management software, other tools, or a meditation app with complex features.
- Impactful demos reduce doubts, enhance engagement, and give potential customers a fantastic job of brand recognition since they show existing users and a broad audience exactly how the app works, inviting viewers to make informed decisions.
What is a product demo video?
A product demo video is a simple way to show how your product or service works. Also called demo videos or video demonstrations, they highlight video features, explain functionality, and give potential customers a clear picture of why your product matters.
Many industries use them. An online fitness company might create a brand’s video with fun icons and voiceover artists, while a robotics company could highlight natural movement in its software product.
Even global names like Nintendo Switch and Dollar Shave Club are often cited as great examples of how video marketing makes a product launch memorable.
When executed well, product demo videos bring together creative video editing, live action scenes, and storytelling that capture the viewer’s attention. They do more than explain features; they build trust, tackle pain points, and guide customers towards making a decision.
If you are ready to create your own product demo video, SuperPixel can help turn your ideas into engaging video content that connects with real customers.
Why are product demo videos important for your business?
A product demo video is a powerful tool for any type of business because people need to know how a product works and how it can benefit them before making a purchase.
Not only do they help with purchasing decisions, they are also excellent tools for customer engagement. In this day of age where the internet is widely accessible, people often rely on product demo videos before making a purchasing decision.
Learn More: Why Your Business Needs a Creative Video Production Partner
7 benefits of product demo videos
Product demonstration videos help your target audience understand your product clearly and see its real value.
Explain the product’s key features and benefits
As aforementioned, helping your customers understand more about what makes your product valuable is vital. Demo videos provide information on your product features, new features, and product benefits without hard selling your offerings.
In a demo video, you can showcase unique selling points that make your product stand out from your competitors. You can even include the benefits of your product’s essential features and how it can solve your customer’s problems and enrich their lives.
Beyond just highlighting features, it’s crucial to illustrate real-world applications. For instance, demonstrating how your product can streamline tasks like file sharing or answering questions adds value that resonates with users’ everyday challenges.
This approach not only educates but also helps customers visualise the direct impact of your product on their lives, making it an essential tool to educate users with engaging content.
Time and cost-effective
Product demo videos are an effective tool for sales representatives because they eliminate the need to provide demos to every single potential customer, increasing efficiency and allowing sales reps to focus on other tasks.
In addition, companies can expand their market overseas without having to fork out more money on travel expenses or hiring a sales representative on the other side of the world.
Just by creating a product demo video, you can sell your product to any part of the world and it also allows customers the convenience of watching it at their own time, which is a win-win situation for everyone.
Furthermore, demo videos can be repurposed across various platforms, maximising their reach without additional costs.
Whether embedded in emails, featured on landing pages, or shared on social media, these videos ensure consistent messaging and branding, reinforcing your product’s value proposition repeatedly without additional investment.
This creates broad appeal and enhances user engagement, helping you drive engagement, attract more customers, and connect with a wide audience. By creating engaging content even if you create short formats with a personal touch, you can highlight user friendliness and increase trust.
Builds trust
A demonstration video is a surefire way to prove the effectiveness and credibility of your product. It gives your audience tangible proof that your product does exactly what it promises, strengthening your marketing claims and reducing any scepticism that may arise.
Moreover, it helps to build trust and creates a professional image for your brand, making it easier for customers to believe in what you offer.
In today’s competitive market, trust is a cornerstone of brand loyalty. By offering a transparent look at your product, demo videos can bridge the gap between consumer scepticism and brand trust.
Additionally, featuring customer testimonials or case studies within these videos can further solidify credibility, as potential buyers see real people vouching for the product’s reliability and effectiveness.
Combats concerns
People are often concerned about the effectiveness of a product based on misinformation or preconceived notions. Having a product demo video can easily combat this especially because it is coming from the ultimate source itself, your company.
Your product demo video can thoroughly explain the key information about your product and lessen the concerns of people who are interested in buying your product.
Addressing common customer objections head-on in your demo video can preemptively resolve doubts that might otherwise deter a sale.
This proactive approach not only eases customer concerns but also positions your company as one that understands and empathises with its customers’ pain points.
Provide visual support
Whether online or offline, product interaction is a critical factor that customers take into account before making a purchase. This is because people need to see how the product looks like at the very least in order to feel comfortable about making the decision to spend their money on something.
Product demo videos can provide the visual support needed whilst also providing an engaging experience to customers. Especially for online businesses, a product demo video is an important asset in order to increase sales and stand out from competitors.
Visual storytelling is a powerful tool in marketing. A well-crafted demo video can take a complex product and break it down into easy-to-understand segments, using visuals to highlight key aspects.
This not only aids in comprehension but also in retention, making your product more memorable to potential customers.
Creates word-of-mouth marketing
Videos are shareable forms of media by making them one of the best tools for companies to market their products in the digital realm. As social media is a big part of everyone’s daily lives, companies can leverage this phenomenon and post product demo videos on their social platforms.
The more compelling a video is, the higher the chances that your demo video will be shared which can greatly create word-of-mouth marketing that not only reaches more people but can also increase your sales.
In addition to organic sharing, consider encouraging customers to share their experiences with your product in their networks. User-generated content can be a powerful endorsement, amplifying your reach and lending authenticity to your marketing efforts.
Encouraging customers to share their own demo videos or reviews can further boost word-of-mouth marketing.
Reusable and multifunctional
A product demo video is multifunctional and can be used for a variety of purposes. You can place it on your website to educate visitors about your product, use it as content on social media platforms, increase conversions through email newsletters or even repurpose it into an ad.
Product demo videos can even work as a training tool to educate internal teams and new employees about their products or even serve as a blueprint for sales pitches.
Moreover, these videos can be easily updated or edited as your product evolves. This flexibility ensures that your content stays relevant and up-to-date, without the need for a complete overhaul.
By investing in a high-quality demo video, you’re not just creating a marketing tool, but a versatile asset that can be adapted to various stages of your product’s lifecycle.
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Product demo video examples
Below you can see some specific examples of product demo videos that our team at SuperPixel has created for our past clients.
Betadine – The Right Way To Gargle
Betadine is one the most trustworthy healthcare brands worldwide with a wide range of successful products. To provide an engaging demonstration of how to use their best-selling gargle solution, we created a 3D animated demo video that simplifies the product demo into three simple steps.
The use of animation for this video allowed the audience to see the demonstration visually by mimicking an x-ray illustration of gargling which would be difficult to do through live-action footage. This helps prospective customers easily understand how to use the product and how it can effectively relieve a sore throat.
Pigeon – Milk Saver Pump
In order to showcase how the Pigeon’s milk saver pump works, we used 2D animation to help the audience visualise breast pumping without having to show real-life footage that could be inappropriate for some audiences.
With animation, the demo video effectively showcases how the product works while educating the audience on the key features that make the product valuable and worth buying.
Oribel – Vertiplay Wall Toys
We took a creative twist to make Oribel’s demo video eye-catching by combining 3D animation with live action to bring the wall toys to life. In this video, the product’s features are demonstrated by showcasing real-life scenarios accompanied by original audio that explains how the products work through a catchy song.
This video demo successfully markets the wall toys without coming across as hard-selling but still captivates audiences through its unique functions. The use of animation in this video made it even more visually appealing as it portrays a child’s imagination on how they view their toys.
Change Up Mobile Application
The Change Up demo video highlighted how the app works using 3D animation and a playful frog character. This character showed how easy and convenient it is to use the app for receiving change.
The animated demonstration was both entertaining and informative. It gave potential users a clear picture of the app’s benefits, serving as a perfect example of video content that connects with real customers.
Shiseido – 3D Product Animation
We collaborated with an ad agency to produce a refined 3D promotional video for Shiseido’s Vital Protection cream. Using gold tones, silky textures and flawless lighting, the animation reflected the brand’s luxury and elegance.
Every element, from subtle shadow placement to the perfect swirl of the cream, was designed to highlight product quality. This project is a perfect example of how 3D animation can elevate product marketing for global brands.
Why you need an animated product demo video
Animated product demo videos are a bulletproof way to keep audiences engaged throughout the entire video and understand how a product works entirely. They are also a great alternative to live-action videos that can be time-consuming and costly to produce.
With animation, you can literally animate anything that comes to mind just like the video examples we’ve shown above.
In summary, product demo videos are an indispensable tool in the modern marketer’s arsenal. They offer a dynamic way to showcase products, build trust, and ultimately drive sales.
Whether you’re a startup looking to make a mark or an established brand seeking to maintain your edge, investing in well-crafted demo videos can provide a significant return on investment.
Create your own animated product demo video with us!
A great product demo video demonstrates more than features. It can turn a food app, a baby’s nose product, or even a solo stove bonfire into a perfect example of product marketing that connects with your audience.
Looking at our portfolio with an impressive collection of brand videos, you can see how much experience our creative team brings to every project.
So don’t hesitate, let us create your own animated product demo video and show the world what makes your product stand out.
Also Read: Understanding Business Video Styles for Marketing Campaigns
