There has always been a debate in the area of animated videos about the difference between motion graphics and animation.
If you’re not a part of those worlds, you probably have no notion of what the difference is. It is highly typical for a motion graphics designer to be confused with an animator, even if they do not work on cartoons.
In many cases, a piece of content will use both motion design and animation. Particularly in ads. However, to distinguish between the two, we will examine how each serves a distinct purpose.
What are Motion Designs?
Motion graphics (including characters) or motion designs are created to convey information to the audience. A video does not need to be amusing; its primary purpose is to give information, promote a product, or explain an idea.
Motion design, for instance, includes infographics, ads, subtitled movies, etc.
So, what makes motion design unique? It frequently differs from animation in terms of typography, abstract forms, and so forth. In reality, the formal distinction between animation and motion design is more of a by product than a true differentiation.
Motion Graphics Advantages
The ability to split information in motion into discrete sections that can be used for various reasons is provided by motion graphics. Additionally, it saves money and time.
Motion graphics are less expensive to develop than other animations or explainer videos, and they’re also simpler to make, use, and distribute.
What are Animations?
Animation creates animated graphics that could be independent of other works of art. The primary goal of animation is frequently to entertain viewers or elicit a certain response.
For instance, these could be TV series, cartoons, music videos, short and long animated films, claymation, etc.
These definitions clarify the formal distinction between animation and motion graphics, which we will refer to as the former due to the latter’s potential inclusion of graphics as an intrinsic component.
Animation is a truly cost-effective communication approach. It is beneficial to avoid extraneous words and graphics to respond to communications more quickly.
It also enhances the overall visual grasp of the content far more than typical visualizations such as diagrams, etc.
What is the Difference Between Motion Graphics and Animation?
Let’s delve deeper into the distinctions between animation and motion designs, and then compare the two using examples.
1. Type of Video Look
A motion graphics video often combines on-screen text with shapes and, sometimes, images.
Channel News Asia | Talking Point Logo Animation
An animated video, on the other hand, usually incorporates animated characters.
Mandai Pedro Mission 3D Animation
2. The Narrative
Another significant distinction is the presence of a narrative or story.
When you want to tell a tale, an animated video is best. The use of characters that viewers generally find relatable is an important visual component of storytelling.
A good example of an animated video is an explainer video.
Example of an animated explainer video:
Daikin | Maintenance Service
The basic goal of a motion design video is to generate visually interesting movements that are meant to catch the viewer’s attention.
Although storytelling is not always absent from a motion graphics video.
3. Dimensions: 2D vs 3D
Another distinction between animation and motion graphics is the difference in dimensions.
Mandai Ranger Buddies 3D Animation
While animation can apply to both 2D and 3D visuals, motion designs are usually entirely made up of 2D images.
DBS | Treasury Prism
While this distinction may make motion graphics appear less engaging when compared to the realistic graphics provided by animation, this isn’t always a bad thing.
It is not the responsibility of a motion graphic to capture your heart or appear lifelike. Its purpose is to direct and inform. A 2D design is typically easier to consume and grasp, allowing the spectator to quickly follow its instruction and the motion graphic to achieve its aim.
Which One Should I Choose?
Humans respond well to moving visuals – after all, we are constantly bombarded with them! Motion graphics and animations pique our curiosity and give marketing materials a fresh, current vibe.
As a general rule, the animation is required if you wish to convey a story, such as demonstrating how your product works or displaying your customer’s experience.
Motion graphics, on the other hand, are required when displaying the value of your brand, stressing a point, or providing visual feedback to someone. These are always brief, sometimes lasting only a fraction of a second.
Superpixel team will be the best at it when it comes to finding the best option for your business to create a fantastic video.
From 2D and 3D animated videos to motion graphics, we create everything you’ve seen and will see on digital displays and beyond.
Do you want to experiment with motion graphics or animation but don’t know where to begin? Contact us right now and we will gladly assist you in creating compelling content for your business.