By now, we have established the fact that video is a popular marketing tool for brands. 86% of businesses use video content, and 93% of marketers who use video say that video is an important part of their strategy. It’s no secret why there are over 2 billion YouTube users!
Yes, videos are popular. Just because brands use videos, it doesn’t mean that all kinds of videos are effective. Videos without content and purpose won’t cut it. That’s why you will need “Brand Video” as a marketing strategy.
But what is a brand video? What video is a great brand video? And why do you need a brand video?
What Is A Brand Video?
A brand video is any video that increases awareness and contributes to the perception of your business and its products/services.
A key determinant of brand video is that it emphasizes your brand. This means you don’t have to advertise a specific product or service yourself. The goal here is, first of all, to build your brand in the minds of your audience.
It must be a low-quality video that has not been edited properly. Or at least not. As a warning, 62% of consumers tend to have a negative perception of brands that post poor-quality videos. High-resolution videos that touch or tell a story can make a big difference in the realm of branded video, and quality is important to viewers.
But sometimes examples speak louder than words, so let’s take a look at some good branding videos.