By now, we have established the fact that video is a popular marketing tool for brands. 86% of businesses use video content, and 93% of marketers who use video say that video is an important part of their strategy. It’s no secret why there are over 2 billion YouTube users!
Yes, videos are popular. Just because brands use videos, it doesn’t mean that all kinds of videos are effective. Videos without content and purpose won’t cut it. That’s why you will need “Brand Video” as a marketing strategy.
But what is a brand video? What video is a great brand video? And why do you need a brand video?
What Is A Brand Video?
A brand video is any video that increases awareness and contributes to the perception of your business and its products/services.
A key determinant of brand video is that it emphasizes your brand. This means you don’t have to advertise a specific product or service yourself. The goal here is, first of all, to build your brand in the minds of your audience.
It must be a low-quality video that has not been edited properly. Or at least not. As a warning, 62% of consumers tend to have a negative perception of brands that post poor-quality videos. High-resolution videos that touch or tell a story can make a big difference in the realm of branded video, and quality is important to viewers.
Also read: How to Make A Great And Effective Educational Video?
How to Create a Branded Video Content
Creating a brand video is not only about making something that looks good on screen. A strong brand video needs a clear purpose, a strong message, and the right emotional connection with the audience.
When all of these come together, a brand video can do much more than just introduce a business. It can build trust, improve visibility, and make your brand more memorable.
1. Start with Clear Objective
Define clear objectives and measurable KPIs to determine what the video should achieve.
This is the first thing to get right. Before thinking about visuals or style, it is important to know what the video is meant to do. Is it supposed to increase awareness, generate leads, explain a product, or strengthen your brand image? Having a clear goal makes the whole production process much easier to direct.
2. Understand Your Audience First
Your brand video should always have a clear focus on the audience, addressing their needs, interests, and pain points.
Understanding your audience involves knowing exactly who you are speaking to, so your video should speak directly to their pain points, interests, and values.
This is what makes a brand video feel relevant. If the message is too broad or too generic, it becomes much harder for people to connect with it. The best brand videos make the audience feel like the message was made for them.
3. Build a Compelling Story
A strong brand video begins with a compelling story that captures the essence of your brand and resonates with your target audience.
When building your narrative, focus on tapping into audience emotion, as humans connect with stories, not sales pitches.
This is why storytelling matters so much. People may forget features and claims, but they are much more likely to remember a feeling, a message, or a story that stayed with them. At SuperPixel, an animation studio in Singapore, this is one of the things we often help brands shape from the start: not just how the video looks, but what it should make people feel.
4. Focus on Quality and Shareability
High-quality visuals are essential for a professional brand video, making it aesthetically pleasing and effectively conveying the message.
Creating a video that people want to share is key to expanding your reach, and shareable content is usually emotionally resonant, entertaining, or highly informative.
Good brand videos need both substance and polish. Strong visuals help build trust, while a good idea helps the content travel further. The more useful, emotional, or entertaining the video is, the more likely people are to share it with others.
5. Keep the Length Practical
A brand video is usually best around 30 seconds to 2 minutes long to keep the audience’s attention while getting the point across.
This length usually works best because it is long enough to communicate the message clearly, but short enough to hold attention. Of course, the ideal duration can still depend on the platform and the kind of story you want to tell.
6. Include a Clear Call to Action
Every brand video should include a clear call to action (CTA) that guides viewers on what to do next.
Once people watch your video, they should know what the next step is. That could mean visiting your website, learning more about a service, making an enquiry, or contacting your team directly. Without a clear CTA, even a strong video can lose some of its impact.
7. Think About SEO and Distribution
Websites with video are more likely to rank higher on search engine results pages due to the prioritization of engaging content.
Search engine optimization for videos includes platform-specific optimization and creating appealing thumbnails.
Distributing your content on the right communication channels is crucial, and you should optimize your video for each channel.
A good brand video should not only be made well, but also distributed well. This means thinking about where the audience will see it, how it will appear on each platform, and what will make them click. A strong thumbnail, the right format, and the right placement can all make a big difference.
8. Consider the Budget Early
A brand video cost can range between $1,000 to $50,000 depending on production quality, video length, and the team involved.
This is why early planning is helpful. Budget affects everything from the scope of the idea to the style of production and the number of people involved.
Whether a brand needs a simple video or a larger campaign piece, the important thing is making sure the concept fits both the goal and the available resources.
That is also where a creative partner like SuperPixel can be valuable, because the team can help shape an idea that feels ambitious, polished, and still realistic to produce.
But sometimes examples speak louder than words, so let’s take a look at some good branding videos.
Real-Life Examples of Brand Videos
The easiest way to understand an effective brand video is to look at a few real life examples.
Compelling storytelling in brand videos can engage viewers emotionally, making them feel connected to the brand. Here is what Superpixel do for the brand.
1. Aveeno – Premium Skincare Brand Video
Aveeno is a good example of how a brand video can make product science feel elegant. Using clean motion design, subtle music and sound effects, and smooth ingredient transitions, the video made the skincare story feel premium and easy to understand.
2. Shiseido – 3D Product Animation
Shiseido’s video did more than show the product. It used lighting, texture, and strong visual appeal to reflect the brand’s luxury image and make the video showcases feel refined and memorable.
3. Hero RLB – 2D Brand Values Animation
Hero RLB is a strong example of a brand video that focuses on values instead of a product. The animation used compelling storytelling and simple visuals to tell the brand’s story clearly and make the message easier to connect with.
4. Eu Yan Sang – Menstrual Monster Campaign
Eu Yan Sang’s campaign made a sensitive topic feel more relatable and engaging. The character-led approach helped shape a stronger brand voice, keep viewers interested, and create deeper connections with the audience.
Also read: Corporate Videos: Why Is It Important For Brand Awareness
Difference Between Brand and Corporate Videos
Brand videos and corporate videos are often placed in the same category, but they actually serve slightly different purposes. Both can help a business communicate better, but the way they speak to the audience is not always the same.
In simple terms, brand videos are usually more emotional and perception-driven, while corporate videos tend to be more direct, informative, and structured.
1. Corporate Videos Are More Informative
Corporate videos are more formal and educational, focusing on the company and its products or services.
This is one of the biggest differences. While a brand video often tries to build a feeling around the brand, a corporate video usually aims to explain, inform, or present the business in a more straightforward way.
2.Corporate Videos Often Use Clear Informational Formats
Corporate videos often include interviews, how-to guides, and tips to engage their specific audience.
This makes corporate videos especially useful for company introductions, internal communications, product education, recruitment, or stakeholder-facing content. They are usually designed to help viewers understand something clearly rather than simply feel connected to the brand.
3. Good Corporate Videos Still Need to Be Easy to Watch
The best corporate videos maintain a professional tone while keeping the information clear and easy to understand.
That is what makes a corporate video effective. Even if the tone is more formal, the content should still feel accessible and engaging.
At SuperPixel, an animation studio in Singapore, this is often where the right visual approach can make a big difference. A well-crafted corporate video can still feel polished, modern, and memorable without losing clarity.
Impact of Brand Videos on Marketing
Brand videos can do much more than just make a business look good. When done well, they help people remember your brand, understand what you stand for, and feel more connected to what you offer.
That is why brand videos have become such an important part of modern marketing. They are not only useful for attracting attention, but also for building trust, strengthening brand identity, and creating long-term brand value.
For many businesses, brand video creation has become a powerful marketing tool because it helps build brand awareness while keeping the message clear and memorable for a wide audience.
1. Brand Videos Build Long-Term Value
Unlike direct-response advertisements, brand videos focus on building long-term awareness and loyalty.
This is one of the biggest reasons brands invest in this type of content. A brand video is not only about getting an immediate click or sale. It is also about shaping how people see your business over time.
In many cases, an own brand video helps brand videos showcase not just the company’s products, but also the bigger story behind the brand and its core offering.
2. Brand Values Matter to Consumers
84% of people want to know a brand’s values before considering making a purchase, highlighting the importance of brand videos.
This shows why brand storytelling matters so much. People are not only looking at products anymore. They also want to know what a brand stands for, what it believes in, and whether it feels relevant to them.
A good story helps a video connect with people on an emotional level and on a more personal level, which is often what makes customers feel closer to the brand.
3. Brand Videos Can Support Sales
Research indicates that 87% of marketers reported that video marketing directly increased their sales.
Even though brand videos are often more awareness-focused, they can still have a real business impact. A strong brand presence can make people more confident in choosing your business later on.
That is because a video can effectively communicate a clear message, encourage viewers to learn more, and keep your brand top of mind when they are ready to buy.
4. Quality Directly Affects Credibility
Subpar production value can damage brand credibility; investing in professional visuals and audio is crucial.
This is why execution matters. A strong concept can lose its impact if the visuals feel weak or the audio feels rushed. Good video production helps a brand feel more polished, more trustworthy, and better able to hold viewers attention, especially now that audience attention spans are getting shorter.
At SuperPixel, an animation studio in Singapore, this is one of the reasons we put a lot of attention into both storytelling and craft, because great ideas deserve to look polished as well.
5. Strong Brand Videos Leave a Lasting Impression
A well-executed brand video can create a lasting impression on targeted consumers and improve brand loyalty.
This is what makes brand videos so effective in the long run. When people remember your story and connect it with your brand, they are more likely to come back, trust your message, and stay engaged over time. A strong brand video does not just captures attention for a moment. It can also build familiarity, trust, and even brand love over time.
Why Do You Need Successful Brand Video?
Video marketing is a proven way to increase brand awareness. As consumers demand more video content and brands shift their marketing spending to a visual approach, this is important marketing that you cannot miss.
Businesses need to seize opportunities and find new ways to win their audience’s attention and trust. Without this, the brand only adds to the noise.
According to Wyzowl’s State of Video Marketing 2021 Report, 84% of people say they buy a product or service after watching a brand video. Unlike video ads, which explicitly promote a product or service, brand video focuses on delivering great content related to your core values to a specific audience.
Want to talk to experts on how your brand video should be made? Contact SuperPixel Animation Studio in Singapore today, we are happy to answer your question and collaborate with you.
