Animation is all over the world, there is no escaping this phenomenon. In fact, we see it almost every day, be it on TV, cartoons, videos, phones, and even all over the internet.
The process taken to make these animated videos are not short. It is essential for us to know the process behind animation production when we are creating our own animation or hiring a video production company.
In this blog, we’re going to steep into the world of animation, from its definition, types, and the process behind its production.
What is Animation?
Animation is a method where a series of still images were being animated into moving images. Still images, such as drawings, models, or puppets, are photographed sequentially, then quickly played one after the other so it looks like it’s alive or moving.
Why Use Animations for Video Marketing?
Smart Insights published new statistics on video marketing in 2020 and highlights that 92% of companies believe that video marketing is growing in importance and should be considered as a part of their strategies.
Videos are a very effective tool to engage users and increase brand awareness, plus creative marketing video may help your brand leaves a lasting impression.
Customers are more likely to pay attention to animation, because besides being informative, animations can also be fun, imaginative, creative and unique.
Animated videos allow people to transmit their messages simply and easily, including corporates’ products which can be complex and hard to understand at first sight.
Types of Animation
1. 2D Animation
2D Animation is one of the oldest types of animation, or also known as traditional animation. Each frame of 2D animation video is carefully hand drawn on celluloid transparent sheets, which then streamlined over the years with digital software and modern techniques.
Check out Superpixel’s unique project of corporate 2D explainer video for National healthcare Group.