RedMart, an online grocery store based in Singapore, entrusted SuperPixel with the creation of animated ads to amplify the promotion of RedMart’s services. We designed four bite-sized animated videos, featuring adorable 3D-animated characters of grocery items finding themselves in comically relatable and inconvenient situations.
The success of these animations was remarkable, garnering over a million views with an exceptionally high view-through rate, owing to its brief duration. The versatility of these ads allowed seamless adaptation across various social media platforms with minimal adjustments. While the combination of short and compelling call-to-actions along with a strong brand message significantly enhanced RedMart’s brand awareness through this animated series.
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