SuperPixel had the absolute honour of working with MTV – the channel that profoundly impacted the creative world with its fun and quirky animations that stood out against all the visual noise.For this animation project, we centred our focus on surrealism and abstraction to produce memorable animations that were consistent with MTV’s brand identity. Working with themes such as “K-wave” and “Japan hits”, we created 3D animated music bumpers that were closely related to this. With its whimsical scenarios and bright, bold, striking colours, these concepts sit somewhere between a visit to a candy shop and a fever dream. It was a dream come true to create the iconic music bumpers we’ve all known to love and for them to be aired in both Asian and European markets.
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