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Medishield Life Plans

In an exciting collaboration with AIA, the esteemed Asia-Pacific insurance company, SuperPixel crafted a dynamic 2D animation video to promote AIA’s Medishielf Life Plan.

Infused with nostalgic charm, the animation draws inspiration from 8-bit video games, accompanied by captivating soundtracks to enthral viewers. Transporting the audience into a 2D gameplay scenario, the animation unfolds within a hospital setting, where an animated character combats monsters, employing ‘MediShield’ plans as literal shields. This intentional concept serves as a powerful message that AIA safeguards its policyholders from life’s most formidable monsters – illnesses.

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