Lazada
11.11 Campaign Super Show Voucher Rain
In 2019, Lazada, Southeast Asia’s leading e-commerce platform commissioned SuperPixel to craft a signature animation backdrop for Lazada’s monumental 11.11 Sales Campaign, their largest one-day online shopping festival.
Our mission was to design a unique animated campaign featured prominently on display screens during the launch event. The animated video served as a captivating visual experience and acted as a cue for the audience to open their Lazada app and seize exclusive online shopping vouchers. Accompanied by Lazada’s distinctive tune, our 3D animated video added an extra layer of excitement to the campaign, making it a truly highly anticipated sales event.
Broadcasting simultaneously offline in six Southeast Asian countries, the 11.11 Super Show became a truly unforgettable and special event.
