Mounth Elizabeth Hospital
Brand Story Video
Explainer Video Company in Singapore
Animated explainer videos that make complex products, platforms, and processes clear in under 90 seconds.
From script and storyboard to animation, voiceover, and final delivery, Superpixel turns dense product, SaaS, and process stories into short explainer videos that audiences understand on the first watch.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected Explainer Video Work
Changi Airport Group
“Magic in Transit” Brand Campaign
BytePlus CBN
Product Animation Video
TikTok
Mega Sales 2024 Campaign
Why an Explainer Video Earns Its Length
Explainer videos work because they remove friction. A 60-90 second animated explainer takes a product, service or process that's hard to describe in words and makes it obvious — so prospects grasp the value before they ever talk to sales. For SaaS, fintech, healthcare and B2B brands in Singapore, that clarity is the difference between a bounce and a booked demo.
An explainer is also one of the most reusable assets you can own: it lives on your homepage, in your sales deck, in paid ads and across onboarding. We build it end to end — script, storyboard, illustration, animation, voiceover and sound — so the story lands and the message sticks.
- Understood On First Watch
- Built Around Your Funnel
- Script-Led Production
What We Offer in Explainer Video
Every explainer video starts with the script, because clarity is written before it is animated. From there we
shape the storyboard, visual style, and length around exactly what your audience needs to understand.
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For platforms, apps, and software that need to show what the product does and why it matters in a single watch.
Best For:
SaaS Videos / Product Launches / Homepage Hero Videos / Fundraising Decks / Demo Videos
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For services, workflows, and technical processes that are hard to explain in words but obvious once they are shown step by step.
Best For:
Fintech Flows / Healthcare Procedures / Onboarding / Public Service Communication / B2B Sales
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For turning setup guides, policies, and internal processes into short videos that reduce questions and support tickets.
Best For:
Customer Onboarding / Employee Training / Compliance / Internal Comms / Product Adoption
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For abstract ideas, data, and category-defining offers that need a visual metaphor to land before the audience can buy in.
Best For:
Tech & Cloud / Finance Education / New Categories / Investor Education / Research Storytelling
How we work
A predictable five-step process. No surprises, no scope creep.
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1
Discover
Brief, audience, message, success metrics
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2
Concept
Script, style frames, storyboard
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3
Produce
Illustration, animation, sound design
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4
Refine
Two structured rounds of revision
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5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
Most explainer video projects in Singapore are priced by length, animation complexity, and how much of the script and storyboard we develop versus what you supply. A focused 60 to 90 second animated explainer sits in a different range from a multi-scene product film with custom character work. Send us the product and the goal and we will scope a fixed quote rather than a vague band.
A standard animated explainer typically takes four to six weeks from approved script to final delivery, moving through script, storyboard, style frames, animation, and sound. Timelines depend mainly on how quickly script and storyboard are signed off, since those stages lock the direction. If you have a launch or campaign date, tell us up front and we will plan the schedule backwards from it.
We work script first. We start by writing and approving the script, because an explainer video lives or dies on clarity before a single frame is animated. From there we move to storyboard, then style frames to lock the visual direction, then animation, voiceover, and sound, then final delivery in the formats you need. You review and approve at each stage so there are no surprises at the end.
Most explainers run between 30 and 90 seconds, which is the sweet spot for keeping attention while still explaining the product. We deliver in the aspect ratios you need for web, social, and presentations, including 16:9 for landing pages and YouTube and vertical or square cuts for social and ads. We can also provide silent captioned versions for feed autoplay.
Yes. We build explainer videos around your brand system, colours, type, and tone, and we can animate real product screens or stylised UI so the video reflects how your platform actually looks. For SaaS and fintech especially, showing an accurate interface is often what makes the explanation credible. Share your brand guidelines and product assets and we will design the look to match.
Either way works. We can write the full script from your product information and a short brief, or refine a draft you already have so it is tighter and built for animation. Because we treat the script as the foundation of the whole video, we are involved in it regardless, even when you bring the first version. The clearer the script, the clearer the final explainer.
TESTIMONIALS
Measurable Impact. Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Have a product,
platform, or process
to explain?
Bring us the complex part. We’ll turn it into a short
explainer your audience actually understands.