You must have seen a lot of advertisement videos on all kinds of social media platforms. The social media platform is the best place to tell viewers the story of your brand. In fact, six of the 20 most popular websites on the Internet are social media sites. But it is also important to create engaging and creative posts to tell people about your brand.
Have you ever wondered how to manage all the “noise” on different kinds of social media platforms, including Instagram, Facebook, or Twitter? Or how to build a strong network of followers and convey your message to more viewers? Social media animation and engaging content is the answer to these questions.
What is Social Media Animation?
Social media is one of the most powerful platforms to distribute your marketing content. Social media helps you to reach people who support your values and helps businesses to gather more followers than other media platforms, such as magazines or TV channels.
Whilst video or animation content is the most interesting tool being used by every marketer today to boost their company’s growth or promote the products and services they offer. Videos increase website traffic, which many people all around the world have access to.
The combination of animation and social media in social media marketing creates some unique engaging content that may help your business to grow and stand out. Social media animation is an incisive, unique, and snappy video that is designed to live on social channels, such as Youtube, Instagram, Facebook, etc. This animation allows you to grab people’s attention from any social platforms you may use to bridge your services.
Why Use Animation Video for Your Social Media Marketing Strategy?
So many people are turning to social media animation these days. Most people prefer to see video content over text reading, which then will lead to a video explosion in content marketing. In fact, vision is the human’s most dominant sense, and it is proven that 65% of people are visual learners.
In this section, we’ll spell out the reasons why you need a good animation video for your social media marketing strategy.
1. Captures and Keeps The Viewer’s Attention
The animation will bring up emotions that resonate with the audience,
The more entertaining your content is, there shall be more people who share it on their social media channels, such as Youtube, Facebook, Instagram, and others.
Animation videos can also make your social media messages more memorable. Unforgettable animation videos will also help you build brand loyalty with your viewers. By constantly posting interesting animations on social platforms, you can build your brand presence step by step.
Check out this Health Promotion Board campaign video made by Superpixel that aims to inform the general public about how “Antibiotics kill bacteria, but do not kill the flu viruses.” Superpixel transformed a creative concept into an almost realistic character in this 3D animation and visual effects project by creating a full 3D cute and grumpy pull to life.