A strong and compelling company profile can give someone a strong first impression about a company as it acts as the company’s introduction. Company profiles can also act as the first step towards earning the trust and attention of new leads for your company. 

Writing a profile for your company is one of the most effective ways to create good branding. But is it the same as the ‘about’ page we saw on a website on the internet?

This article breaks down the definition of a company profile, its importance, components, the steps for writing one, and some tips to create a strong company profile.

Introduction to Company Profile

An introduction to a business that details what it sells, its history, mission, activities, and the products or services it provides, is the definition of a company profile. A company profile is a description of a business and what it does in the format of a professional summary. 

Compelling company profiles can help you hook investors and give customers an additional reason to trust your business. The profile of your company also acts as a way to make your company stand out from the competition and describe how you’re unique and different from the others. 

This brand video created by Superpixel is one of the examples of a company profile. Superpixel created a brand video for ST Engineering to create awareness of their brand harmonization on their 4 core companies, Aerospace, Land System, Marine, and Electronics. 

Importance of Company Profile

We have probably seen a company description on the ‘about’ page on a website. So why do we still need to create a company profile if the ‘about’ page on a site already tells us about our website?

The profile of your company does not only introduce your company, but it also shares your company’s story, how it started, how it went and got to where it is today. It also goes far beyond the standard ‘about’ page in a website as it includes a lot more elements than just a page of a company’s introduction.

Your company profile can develop an investment plan to provide information for potential investors to decide whether to provide funding for a company.

Besides, you can also utilize the company profile to inform your company’s mission, vision, history or origin, values, plus products and services to a website or social media users.

Also read: Corporate Videos: Why Is It Important For Brand Awareness

Benefits of A Company Profile 

Here are some examples of benefits you can gain from creating a profile for your own company. 

Differentiate Your Brand

A good company profile will help you differentiate your brand from other companies, and describe the uniqueness that your company owns. There are no companies that have the exact same founding story and reason for existing as one does. 

A company profile is the one place where you can mention your history and values, which acts as the integral parts of a brand positioning strategy. 

Communicate Culture And Values

A company profile can emphasize your company’s positive culture and strong values. Show how you value each and every one of your employees and the positive culture you craft for them. This may help attract employees, stakeholders, and investors. 

Build Reputation And Public Image

While reputation and public image can be built through marketing, service, and sales campaigns, a company profile creates the groundwork needed for bringing up a positive reputation in the community or even the world for your company name. 

Let the community recognize and be more aware of your organization by creating a compelling profile.

Justify A Higher Price Point

A higher price point for your products and services can be justified by breaking down into detail how you produce or create these products and services or how ethically sourced is the material you used in your products.

For example, high-quality materials will create the sense that you’ll need to pay a premium for its goods and it makes the high price point understandable for the customers.  

Components of A Good Company Profile

In writing a company profile, it is often tricky to know what to say to be able to foresee what the audiences are looking for from viewing your company profile. 

One of the main elements we must include in writing a good company profile is good spelling and grammar.

A good company profile is clear, accurate, and free from typos. Make sure you read through your profile several times to avoid writing errors and typos. You might need a proofreading tool to help you check this problem. 

You should also describe how you solve your customers’ problems, what kind of problems you seek to solve, and why you’re different from other competitors in your profile.

Below are the three main umbrellas you must include in your company profile to ensure your information is sufficiently shared. 

1. Business Details

The first element you must include is your business profile.

The profile for your company should pull double duty by being an easy-to-read report that breaks down in detail all the most important aspects of your company, including your products, business, and mission. This part is done by your business profile.

Business details or business profiles act as the basic information of your company. Here is the list of things that are important to be told or mentioned in a business profile. 

  • Company name

  • Founding date and place

  • Established date physical address

  • Contact information, including phone and fax numbers, your own website URL, and email address

2. Company Details

Whilst a business profile only delivers the basic information in company profiles, company details or company basics will aid audiences about who your company is and what it stands for in a more detailed way.

The items in a company’s details will vary depending on your industry and what you happen to do or sell specifically. This part helps you show clients your company values, where your company stands, the course it is heading to in the future, and the world you’re trying to build with your team. 

A good company profile includes any relevant content you need in your company profile. You do not need to put all the information on your website and bore your audience.

Here are some examples of the data you can include in your company details.

  • Business name and description, including company’s mission statement and vision

  • Product or service descriptions

  • Company’s history, expansion, and growth

  • Public relations and advertising

  • Information of industry

  • Policies of safety, health, and environmental

  • Core team details

  • Client portfolio

3. Industry Recognition

In this part, prove your worth to your audience and brag about how your organization is a team of winners. Share your company’s growth accomplishments, achievements, or anything noteworthy.

This can become a final and strong push for the customers to choose your company. 

Feel free to include certifications, awards, media or news recognitions your company has achieved, and the business partner you have worked with. In addition, you can also include the special programs and projects you have conducted before. 

Your previous customers’ testimonials can also be included to show the audience how your company strives to achieve customer satisfaction. 

Also read: 5 Examples of Creative Brand Video and Why You Need One!

How To Write A Company Profile

Here is a list of the step-by-step process you can follow to create a compelling company profile. 

1. Identify your purpose for the company profile

The elements of a company profile may differ from one another depending on their end goal or purpose and target audience. So it is important for you to identify the purpose of your profile first, then followed by choosing the elements to incorporate that emphasize those purposes. 

You can consider including your company’s values if your company profile aims to recruit investors or engage customers.

However, if you write your company profile to target the investors solely, this profile can be your opportunity to demonstrate your products’ value

In addition, you can also describe your company’s performance, including its revenue in your company profile. 

2. Pick the right profile style and format

Organize your story with a style and profile structure or a company profile template that suits your profile the best.

To help readers understand what you want to convey with your company profile, you must first organize information in a way that’s easy to read and interesting for readers to view. 

The use of a series of subheadings to organize information is one example of formatting a company profile. You can also utilize a company profile template to help you.

3. Include your contact information

Input your company name, website, and contact information at the beginning of your company profile. 

By doing so, readers can conduct more research into the company by surfing the internet for your website. This may also help investors to have a way to contact someone at the company about funding from reading the company profiles and it would help them not waste any of their valuable time searching for your information. 

4. Incorporate your company’s mission statement

Describe the core values and purpose of your company with a mission statement. A strong mission statement may include:

  • Target audience, the key consumer market your company targets;

  • What you sell or the kind of product or service your company offers; and

  • Divergence is the uniqueness of the product or service offered that distinguishes it from the others

5. Include your company’s history

Write a brief story about your company’s founding to give more insight into the motivations for creating the company. You can write your story into a timeline or a short paragraph format. You can also insert the date and site of the company’s founding. 

6. Describe the products or services your company provided

In this step, you may make an exhaustive list, a summary of the company’s top-selling products, or broader descriptions of the types of products your company sells.

Describing your products or services may help enlighten the customer about what they are looking for from your company. 

7. Write about your company’s achievement

Next, demonstrate your company’s value and prestige in its industry and community by listing out the awards and other recognition your company has earned.

This will also become the answer for your viewers about why they must choose your company. 

In this section, feel free to boost your company’s pride. You can also list out some examples of your top clients and show how they had success with your product or services. 

8. Include the company’s financial information

The Company’s financial information might be necessary to be included in your company profile if your company’s main target audience is investors.

There is three financial information you can include in your company profile, including:

  • Financial targets, your company’s profile, and motivation in boosting revenue;

  • Strategies, your company’s plan for achieving those targets and goals; and

  • Past performance, description of your company’s track record.

9. Add your company’s demographic

You can also include demographic information in your company profile, such as the number of employees and the diversity statistics of your company. 

The number of employees can help describe your company size to the readers.

If your company is committed to diversity, you can include statistics for the racial, age, and gender makeup of your employees in your profile. You can also discuss and incorporate goals and strategies to improve these statistics. 

10. Put in customers’ testimonials

The customer testimonials section will help you show the readers how your company courses satisfaction to customers.

This can also be applied to employees, where one employee or several employees’ testimonials will show how your company delivers a positive culture to your employees. 

Testimonials can add a sense of personality and urgency to your profile. It can become a lead magnet that brings people to interact with your brand. 

These testimonials may be in the form of a simple quote from someone about their experience with your company. This quote can come from either the most authoritative person (CEOs), the most well-known figure (authors or other thought leaders), or the one who most closely matches your ideal consumer.

You can also include their name and title, and also photos with the testimonials. 

11. Include a Call to Action

Ask your audience to take the next step with your company. A CTA in a company profile should be evergreen and not refer to any specific offer or purchase. 

You can add a simple “Visit our website” or “Contact us for more details” at the end of your company profile or below your web. 

Also read: Check Out This 5 Examples of Great Event Launch Video!

Quick Tips for Writing A Compelling Company Profile

Below are some tips you can use to create a compelling company profile.

Use Subheadings

As mentioned above, it is important to organize your information in a company profile format or style to ensure your information is easy to understand from the audiences’ point of view. Using a subheading for each section of your company profile might be the answer as it creates a well-structured format. 

Include Your Logo

Promote your company recognition and awareness with your company’s logo on the company profile. This might also act as a design element for your company profile. 

Proofread Your Profile

One of the best tips for creating a good company profile is to utilize spell-checking software to ensure there are no writing errors in the profile you wrote so it will appear clean and professional to your audiences. 

Consider Design And Visual Elements

Make use of fonts, color combinations, graphics, and white space to design your company profile. You can follow your company’s branding style to attain a cohesive profile design. You can also choose to include graphics, visuals, videos, or any visual elements depending on the type of audience you are reaching out to. 

Collaborate with Superpixel And Start Creating Your Strong Company Profile

Ready to write a company profile for your own company but wonder how to start? Superpixel can help you start your strong and compelling company profile. 

Superpixel is a design-driven animation studio that empowers brands and businesses through well-crafted 2D and 3D animation. Every creation starts with you. We will foremost learn about your business and vision to help you articulate what matters most and what’s relevant to be included in your company profile.

Visit our page by clicking this link.