Every day, the demand for videos is increasing. Almost the entire internet contains video content. Therefore, we must take advantage of this opportunity by taking advantage of video content. One type of video that is often uploaded to the internet is an explainer video. Explainer videos can help you achieve your goals.
An explainer video is a short video that is usually used for marketing and promotion needs. This explainer aims to provide a general description of the products and services offered by the company interestingly and memorably. Explainer videos are often displayed on company product and service websites to communicate the brand well to potential customers. Explainer videos can also be used for educational purposes.
For your video to be able to compete in this digital era, you must convey the message of your video innovatively and inspire the audience who is in your target market. Video explainers can help your audience understand your new products and services quickly. Explainer videos are a bridge between companies and their customers. Understand your audience, their preferences, and their needs, and build your videos based on that research.
That way, potential customers can learn the purpose of the product or service the company provides, how it works, and whether they should buy it. This explainer video can certainly increase sales.
Types of explainer videos
This time, we will discuss types of animation-based explainer videos. Animated explainer videos use characters and illustrated backgrounds to explain the products or services a company offers to potential customers. In addition to functioning as a promotion and marketing medium, the animation is a fun entertainment facility so that audiences are willing to spend a little time watching animated videos. Here are the types of animated explainer videos
1. Character animation
Animated character displays the character in an animated environment. Animated characters perform certain actions or express emotions. The animated character will be faced with a problem or a need which is then resolved with the product or service offered.
This type of explainer video can make the audience identify themselves with the character. Most likely, consumers also have the same problem with the animated character. When the animated character problem is solved, it will tempt the audience to use the product or service offered.
2. Motion graphic animation
Motion graphic animation video includes interacting animated objects, dynamic text, and creative transitions. These elements can also be found in animated characters. However, what makes the difference is that the motion graphic animation doesn’t attach to certain characters throughout the video. Motion graphic animation aims to express voice-over in visual form.
That way, the audience can receive more information from the speech. A visual presence can also keep the audience watching the entire video. Motion graphic animation can also help visualize data with graphics and animated pictures so that information can be more easily accepted by the audience. This type of explainer video is the most frequently chosen by businesses.
3. Live-action
Live-action videos aim to educate at the beginning of the video and provide promotion at the end of the video. However, this can only be achieved when the audience understands the new market offering and its value. Live-action can provide more accurate emotions when using human characters equipped with animation because animated characters certainly don’t have emotions as complex as humans.
4. Whiteboard animation
Whiteboard animation shows a sketch illustration drawn by an artist on a white canvas and accompanied by writing. Whiteboard animation expresses the content of the voice-over to make the material more interesting and easy for the audience to digest. To be effective, create a character whiteboard that represents your target audience taking into account customer demographics and their interests. Make sure the illustrations are connected logically and form a cohesive story so that the audience has no trouble connecting the dots.
5. Kinetic typography
Kinetic typography combines text with visual communication. This moving text evokes a feeling in the audience that ordinary text cannot achieve. This is done using color, font, font size, and movement. For this video to be effective, all components must work together to build the mood of the audience. Music, illustrations, font styles, and movement follow the rhythm, working in synchrony to achieve an upbeat mood.
6. Screencast
A screencast is a video version of a screenshot. The screencast is a recording of a computer laying accompanied by audio narration. This type of video works when you want to show a person how to do something on a computer or explain something to a potential customer.
Good explainer video tips
1. Make it short
What makes explainer videos likable is their short duration. Most explainer videos are under 3 minutes, and the sweet spot is between 1 and 2 minutes.
2. Persuasive
Make sure that the explainer video that you upload can invite the audience to use the product or service that you offer.
3. Problem-solving
An explainer video should contain what problem it is trying to solve. Whether it’s telling about the product or service that you offer, or it can also provide a tutorial on how to use it. Your explainer video should offer a solution to a problem potential customers are facing.
4. High quality
Your final explainer video must be of high quality in terms of both content and production to achieve its goals. Consider the aesthetics and branding of your explainer video.
5. Choosing the right voice actor
Hire a professional voice actor who is suitable for your video. Don’t hire non-professional voice actors who will ruin the quality of your videos.
Making your explainer video is not a solution
Creating an explainer video does look easy. But in reality, it’s not as easy as it looks on the screen. You need a professional if you want to get the best results. It takes a lot of expertise to make explainer videos such as storytelling, scripting, storyboarding, editing, and so on. Don’t waste time making videos with poor quality.
Make your explainer video with Superpixel
Superpixel is a context creation studio based in Singapore with a good animation portfolio. Superpixel handles various animated video needs such as corporate videos, infographics, 3D visualizations, brand videos, and explainer videos are no exception.
Create your explainer video with Superpixel. By collaborating with us, you can create animated videos based on your ideas and imagination, adapt them to your brand, and also think about your target audience. We can give you the best animation video!
Contact us and we will be happy to help you, click superpixel.sg
