Explainer video animation services are no longer just a nice-to-have, they are a must for brands struggling to make their message clear.
You might have a great product, but if your audience doesn’t understand it within seconds, they scroll on. Your website explains everything, yet conversions stay flat. Your sales team keeps saying, “people don’t get what we do.”
Attention spans are shorter than ever, and even the strongest brands struggle to stand out online. That’s where animation becomes your edge. It turns complex ideas into visual stories that people actually remember and act on.
At SuperPixel, we combine creativity, strategy and technology to deliver corporate animation solutions that help brands communicate clearly, connect emotionally and convert faster.
Still wondering what makes an explainer video so effective? Discover how it works.
Why Animation Custom Videos Works for Your Brand
Imagine flipping through a book where every page comes to life. That is what animation does for your brand by transforming static ideas into dynamic visual stories that capture attention instantly.
By using your brand colours, character design and a tailored visual language, you reinforce brand recognition and make your content feel personal, consistent, and unique.
Whether you are launching a new product, explaining a service, or training your team, animated videos make communication faster, clearer, and far more memorable.
Key Takeaways
- Capture Attention Instantly: Animation cuts through digital noise with vibrant, engaging visuals that stop the scroll.
- Simplify Complex Concepts: Break down complicated products or services into simple, memorable stories.
- Boost Message Retention: Viewers retain 95% of a message from a video compared with just 10% from text.
- Communicate Quickly: A 60-second explainer can clearly present your brand’s message and value.
- Drive Conversions: Videos on landing pages can increase conversions by up to 80%.
- Strengthen Brand Identity: Custom characters and unique visual styles build long-term brand recall.
How Animated Videos Simplifies Your Pitch
Think about your last business presentation. Was it packed with text and bullet points? Animation transforms that experience into a conversation, not a monologue.
Through clear scripting and a purposeful storyboard, explainer video production simplifies complexity and makes your value proposition instantly understandable. The human brain processes visuals 60,000 times faster than text that no wonder animated storytelling delivers stronger results.
Studies show viewers remember 95% of a message when watching a video, compared with only 10% from reading. That is why more brands are turning to professional explainer video services to communicate with impact.
Here’s why top startups use explainer videos to win investors and customers. Read all 11 reasons.
Explainer Video Services Cost: What to Expect
The explainer videos cost varies based on style, length and detail. At SuperPixel, every project starts with research and clear goals. We plan each production process carefully to match your brand and message.
Our animated video production process is transparent from concept to delivery. We design custom videos that solve real communication problems and help brands grow. Every stage focuses on clarity, storytelling and measurable impact.
Generally speaking, a good video production is an investment that pays off. Clients trust SuperPixel for reliable solutions and proven results. Strong testimonials show how our team refines every detail and leaves nothing unchanged until it feels just right.
Case Study: AIA Absolute Critical Cover Explainer Animation
When AIA wanted to explain its Absolute Critical Cover plan, the challenge was clear. Insurance products are complex, full of numbers and terms that customers often find confusing. SuperPixel turned that challenge into a clear, visual story.
How SuperPixel Made It Work
1. Simplifying Financial Complexity
Critical illness insurance can be difficult to understand, especially with benefits like Power Reset, Child Discounts, and high payout options. Through 2D animation, SuperPixel transformed these details into simple, easy-to-follow visuals. Viewers could finally see how each benefit worked, step by step.
2. Building Trust Through Design
The video’s clean, friendly art direction helped AIA connect with viewers on an emotional level. SuperPixel’s style made the message approachable and trustworthy essential for financial products where credibility matters most.
3. Driving Digital Engagement
Published on YouTube, the video became a powerful marketing asset. It boosted engagement, reach, and understanding across AIA’s digital channels.
Animated explainers like this are proven to increase conversion rates by helping customers feel informed and confident in their decisions.
Thinking of doing it yourself? Here’s why a professional explainer team is worth it. Find out more.
Choosing the Right Animation Style
Choosing the right animation style starts with your goal. As HubSpot’s 2024 State of Video Marketing Report highlights, the most effective videos are the ones built with purpose and clear intent.
Every project should connect the visual style to the audience, message and desired action.
2D animation works best for storytelling, product explainers and awareness campaigns. It’s simple, flexible and quick to produce.
Marketers often use 2D for top-of-funnel content where speed and scalability matter. It’s also great for simplifying complex messages and keeping viewers focused on the story.
3D animation delivers realism and emotional depth. It’s ideal for product launches, architectural visuals and corporate animations that need to impress stakeholders. The detail helps potential customers understand shape, texture and movement before making a decision.
Our team studies your brand, audience and marketing funnel before recommending a visual approach. We align the motion graphics style, tone and storytelling with your business goals, ensuring your corporate animation solutions drive both engagement and conversions.
Case Study: Daikin Maintenance Service Explainer Animation
When Daikin wanted to remind customers about regular air conditioner servicing, SuperPixel turned a routine message into a story that builds trust.
The short explainer animation showed how easy maintenance can be with Daikin’s official service team.
Customers saw trained engineers following the right standards, using proper tools and completing jobs with minimal fuss. The video helped shift perception from chore to care, encouraging viewers to book reliable maintenance before problems start.
Clear, confident and fast, the animation proved that good service begins with smart communication. Contact SuperPixel to make your message just as effective.
Measuring Success Beyond Views
The true success of your explainer video production lies in business outcomes:
- Lead Generation: How many qualified leads came from the campaign?
- Conversion Rate: What percentage of viewers took action?
- Time on Page: Are visitors staying longer with video content?
- Sales Lift: Can you link increased revenue to your animation?
At Superpixel, we go beyond visuals. We align creative work with marketing KPIs, helping brands turn storytelling into measurable success.
Why Partner with a Professional Studio
DIY tools may seem cost-effective, but they rarely deliver the same impact or strategic alignment. A professional studio like Superpixel brings expertise in narrative, visual language, and brand communication.
We ensure your motion design not only looks impressive but also achieves results whether you need product explainers, training videos, or branded animated explainer.
What Makes SuperPixel’s Animated Videos Services Different
At SuperPixel, we do more than just create videos, we craft stories that move people. Our professional explainer video production cover every stage from concept and scripting to final delivery.
This end-to-end approach ensures consistency, quality and results that align with your business goals.
Our whole team works closely with clients across technology, finance, healthcare and the public sector to design animations that fit their audience and objectives. Whether for sales meetings, websites or social campaigns, each animated explainer videos is built with clarity and purpose.
We take great pleasure in blending creative direction, branding and storytelling into every project. Based in Singapore, we collaborate with satisfied customers both regionally and globally. Every frame is designed to drive results, not just impress visually.
Our Explainer Video Production Workflow
Creating a powerful animation starts with a clear process. As a professional video production company, SuperPixel ensures each step is simple, transparent and collaborative. Here is how we make it happen.
- Discovery & Briefing – We talk with you to understand your goals, audience and message.
- Scriptwriting & Storyboard – We translate ideas into a compelling story with strong narration and visuals.
- Visual Design – Our designers explore various styles, from motion graphics video to character animation, to match your brand.
- Animation & Sound – Our artists bring the story to life with movement, sound and rhythm that hold attention.
- Review & Delivery – You stay involved at every stage. We welcome feedback, refine details and ensure a final product you are proud to share.
This workflow combines quality, creativity and speed. It is a seamless process that leaves nothing unchanged until you are completely satisfied.
Choosing the Wrong Animated Explainer Style
One common mistake businesses make is picking a video style that does not fit their target audience. A mismatched animated explainer videos can weaken your message, no matter how beautiful it looks.
For example, live action may suit corporate storytelling, but motion graphics could work better for explaining complex concepts.
At SuperPixel, we help you choose the right approach for your goals and industry. We take the time to understand your customers, story and tone, so every frame speaks clearly. When the visuals, narration and emotion work together, the result is a video that truly connects and converts.
Ready to Tell Your Story with Animation?
Bring your vision to life with Superpixel’s explainer video animation services. From concept to completion, we create purposeful animated stories that connect emotionally and convert effectively.
Contact our Singapore studio today for a free consultation or a tailored quote. Let’s transform your message into a story that moves people.
