Have you ever heard of the power of testimony? That’s exactly how a case study will impact your business. You can showcase the success of your clients and how your company has a hand in their accomplishments.
Case study videos, especially, are a powerful tool for businesses to attract new clients and generate more revenue. Videos add a personal touch that is difficult to achieve in text-based case studies.
Before you see some of the best case study videos, let’s take a closer look at the meaning of the case study video.
What Is A Case Study Video?
A case study video showcases positive customer experiences. It could describe how your product or service has helped clients achieve their business goals. And frankly speaking, every testimony is just as precious.
It is an opportunity for businesses to impress potential clients and tell them who you are in a more relevant and authentic way. Great case study videos are designed to be lively, unfiltered, and personal. It allows people to see the behind the scenes of your business and discover the human side of your organization.
You want the opposite of a simple and predictable company profile that is just “mediocre”. Be honest and share your imperfections to speak directly to your audience’s heart. In fact, the more you show your struggles and be more real, the more people will engage with you, and the less they will see you as “just another company”.
It is important to note that a case study video is not always an ad. Although the two genres may intersect, advertising is more commercially driven, with the intent of encouraging viewers to take immediate action. In contrast, case studies are more of a branding activity whose purpose is to influence the viewer’s perception of a company or product. The intentions are more subtle here. It’s about building trust over time and not expecting viewers to take immediate action.