Attention spans can be relatively short, thus the faster you can capture your audience’s attention, the better. This is why visual storytelling is gaining popularity and has been shown to have a significant impact on viewers.
The addition of a cartoon character or company mascot can increase engagement significantly.
Cartoon characters are not only eye-catching and distinctive, but their whimsical attitude may also serve to express a pleasant and approachable message while also providing another depth to your business.
How Cartoon Illustrators May Benefit Your Company
You may believe that cartoons are childish and unsuitable for your type of business, but after researching the various styles of illustration available, you’ll see that they don’t have to be.
Companies use illustrations to promote in a variety of ways, and they have been proven to increase audience engagement. For many years, cartoons have been utilized as a marketing tool, and there are various reasons why they are still popular today.
According to Brain Rules, people can recall 65 percent of visual information up to three days later, compared to 10 percent of plain text information. People are more likely to remember your brand if it is accompanied by a cartoon in your marketing activity.
Here are some benefits you can get by hiring character designers.
1. Give Personality to Your Brand
When it comes to presenting your brand’s personality, animation artists are trusted professionals.
They can represent your company while keeping its principles and identity in mind. Designers can develop figures that match your business if you work with children’s toys or other playful products.
They can also produce more ligne claire or clear line style visuals for a clean, professional look, the same timeless visual logic once seen in European comics and even early Batman concept art.
Every industry and corporation has its own distinct brand identity, value, and figure, which can be portrayed graphically.
Relatable
Because they often reflect our human quirks. Like a comic girl drawn with empathy, your brand becomes someone your audience can see themselves in.
Entertaining
Humour, timing, and visual rhythm make people stay longer, the same narrative charm found in the best comic strips or classroom doodles from a creative teacher who knows how to keep attention alive.
Shareable
A well-thought-out character design, complete with sound and music, encourages viewers to share, helping your brand grow through organic advocacy not unlike fans advocating for their favourite animated cat or hero.
Also read: Character Animation: Why It Works for Brand Communications
2. Interesting Product Illustration
Images always stand out more than words.
Since our brains can retain and recall visuals much faster, a strong illustration is like mini storytelling that compresses big ideas into memorable form.
A cartoon or drawing stays with us longer because it captures the essence of a moment, action, tone, emotion, in ways a photo can’t.
Some artists even describe this as “finding god in the details,” the subtle gestures that make visuals human and memorable.
For example, the Brother Inkjet Printer video turns a complex process into simple, story-driven visuals.
By using animated illustration, it explains advantages clearly while keeping the viewer’s attention, an innovative approach to tech storytelling.
3. Cartoon Illustrations are More Appealing than Real People
A lovely cartoon figure would elicit feelings of affection from almost everyone. Here’s why. For starters, cartoons elicit a subconscious yearning for pleasant childhood years.
This knowledge alone puts the person at ease. It gives them the impression that they are in the presence of something familiar, something that brings back happy memories.
Although it’s not all happy memories, McDonald’s cartoon video brings out the emotion and feeling that some people may convey wrongly.
It shows the turmoil of how it feels to be bullied, but in the end, it shows how family can help overcome that.
Would you be more interested in watching real people act that or a cartoon with added background illustration?
Also read: Concept Art Character: Definition, Importance, and How to Create
From high art to playful comics, illustration remains one of the few art forms that merge clarity, creativity, and universal emotion.
It’s storytelling that adapts from classroom teachers to brand strategists by showing that art’s true power lies in its ability to connect, inspire, and endure.
Why Hiring Illustration Artists Is a Smart, Low-Risk Bet
In 2025, standing out in the endless scroll means thinking in motion, memory, and mood.
Skilled illustration artists help brands stand out in crowded short-form feeds, turning static pages and images into living, breathing figures with real attitude.
Each frame becomes a form of visual exploration, where every color and movement reveals new layers of story and emotion.
Unlike AI-generated drawings that come with copyright gray zones, a human designer gives you full creative ownership. No legal limbo, no pixel déjà vu, just a visual identity that’s original, on-brand, and entirely yours.
In this new creative era, authorship is more than a technicality; it’s what gives your work emotional survival beyond the algorithm.
A well-crafted illustrated subject works like a memory structure for your brand.
Audiences remember shapes faster than slogans, and your mascot becomes the shorthand for everything your company stands for.
It’s what some artists have called the “visual soul” of a brand, something instantly recognizable, deeply human, and impossible to copy.
From vertical video campaigns to interactive WebAR experiences, that single drawing style can stretch across every format without losing its essence.
What to Ask Your Illustration Artists in 2025
The most influential artists and emerging talents in both digital and traditional media share one goal: to craft visuals that leave a lasting impression and tell stories with meaning.
Before you begin your next visual adventure, it helps to know what to ask.
Here’s your 2025 guide to working with illustration artists, a mix of practical insight, creative inspiration, and a nod to the timeless contributions that shape how brands and audiences connect.
1. Define your goal
Is your campaign built for awareness, engagement, or conversion?
Each outcome shapes how the artist composes the scene, from bold lines that echo comic book energy to subtle framing reminiscent of fine art. The best visual storytellers balance commercial clarity with the expressive depth of the art world.
2. Clarify your asset package
Request 9:16 short-form videos, 1:1 thumbnails, a sticker pack, and optional Lottie icons.
This keeps your visuals consistent across every medium, from digital feeds to physical canvases, much like how New York’s art scene blends media, style, and influence into one coherent identity.
3. Include accessibility guidelines
Ask your creator to plan contrast, alt text, and safe motion for sensitive viewers, now a legal must-have in the EU market.
Modern illustrators know accessibility isn’t just compliance, it’s good design. Think of how Walt Disney or Jack Kirby built worlds that every reader could experience, regardless of background or ability. Their lasting legacy lies in inclusion through creativity.
4. Discuss AI policy upfront
Which tools are used? Who’s the human author? Make sure your final work meets copyright standards and stays 100% brand-owned.
Even in an era of AI-driven art, it’s the human touch, the sense, tension, and humorous spark that gives illustration its soul. As cartoonists once pushed boundaries of comics, today’s illustration artists explore new digital space while preserving creative authorship.
5. Plan your “fluent device”
That’s the visual system of signature poses, catchphrases, and world-building that helps audiences instantly recognise your brand persona over time.
Think of how co-creators like Jack Kirby or early anime pioneers shaped a series of characters that lived beyond one campaign. Great design leaves an indelible mark, a characterized universe that keeps evolving yet stays unmistakably yours.
6. Think beyond the frame.
Ask for versions adapted to AR, WebAR, or Snapchat Lens, especially post-Spark AR.
Modern storytelling doesn’t stop at the canvas. It extends into space, motion, and interactive adventure. The goal isn’t just to make art, but to create recognition, connection, and a lasting legacy through every platform.
How Superpixel’s Creative Illustrators Turn Stories Into Brand Impact
1. Giving Groceries a Soul (RedMart)
Even a shopping cart can have personality.
In RedMart’s campaign, everyday grocery items were reimagined as 3D cartoon characters, funny, expressive, and full of life.
By turning simple products into emotional figures, the brand made people smile and remember the message. That’s the power of a good creator: transforming graphic style into genuine connection.
2. Bringing Imagination to Life (Oribel)
When your product is designed for kids, the story matters as much as the specs.
For Oribel’s Vertiplay Wall Toys, animation artists brought the toys to life through playful 3D animation, bridging the gap between reality and imagination.
Instead of static product images, parents saw the joy their children would experience. It’s drawing that literally moves markets.
3. Making the Complex Simple (Treehouse Finance)
FinTech can sound intimidating.
So when Treehouse Finance launched a new digital token, Superpixel turned the concept into a vibrant cartoon world complete with a clever squirrel hero inspired by retro games.
The result? A complex technology explained through a story anyone could follow. Because sometimes, the smartest way to explain innovation is through animation.
Looking For Cartoon Illustrators?
We already know that cartoon illustration is an effective audience engagement strategy for promoting brands. Illustration artists play a key role in shaping brand awareness and visual personality.
However, finding the ideal cartoon creator might be difficult. You may have opposing views, or the design may not be to your liking.
No need to worry. Because we have the solution for you!
Superpixel is an animation studio consisting of a diverse group of cartoon illustrators, animators, designers, and strategists. We deliver high-quality graphic solutions for businesses based on your specifications.
Superpixel provides creative illustration services such as infographics and explainers, broadcast design, 3D visualizations, and many others.
Do you want to develop your own cartoon illustration? You can start collaborating with us by clicking here.
