Social media has become one of the most popular online activities in the world and is a big part of our daily lives. Hence, businesses and marketers use social media to communicate with their audiences in promoting products and services.
But with a rise in video content over the years, people are now preferring to watch engaging videos over static images or reading long texts by causing a slow decline in the average user’s attention span.
So how does one compete for user retention and engagement? Well, the answer is relatively simple through the use of animation services!
Animation has become one of the most effective marketing tools for any type of business. It’s fun, entertaining and able to appeal to the mass audience in the shortest amount of time!
In this blog post, we’ll explore the different types of animation services available, the benefits of animation for your brand and how you should consider using animation services to help grow your business.
Key Takeaways
- Animation services are a dynamic and versatile medium that can elevate or enhance your brand’s story or campaign to a new level.
- The majority of consumers prefer video content to reading that shifting the online scene to favour video content on all social media platforms.
- Animated videos have the ability to engage users for a longer period of time which leads to improved user retention rates.
- The use of animation services will help businesses grow their social media presence and increase brand awareness.
What Are Animation Services?
When I talk about animation services, I’m referring to the process of creating animated content such as 2D, 3D, or motion graphics that help you communicate your story in a more visual and engaging way.
Instead of relying on static images or long paragraphs, animation helps you capture your audience’s attention instantly and keep them interested.
For me, animation is not just about movement. It is about emotion and how you make people feel something about your brand.
Why animation services are important for your business
Your audience scrolls through hundreds of posts every day, and getting them to stop and watch is no easy task.
That’s where animation services come in. HubSpot’s research shows that video is the most engaging type of content on social media, generating up to 1,200% more shares than text and images combined.
You can use animation for almost anything, a short explainer video, a 3D showcase, or even a simple motion graphic to highlight a message. It helps you say more with less and keeps people interested without feeling like an ad.
Whether you’re telling a brand story or launching a new product, animation gives you space to be creative and connect with your audience in a way that feels real. For me, that’s the power of this medium, it draws people in because it feels alive.
Types of video animation services
1. 3D Animation
3D animation is the process of using motion to bring images to life within a three-dimensional space with a lot more depth and dimension. 3D animation has the ability to portray realistic settings, character animations and objects that allowing for a more immersive type of animation.
Hence, making it one of the most applicable animation styles for any type of industry. Not to mention how eye-catching the visuals are that can make your animated video memorable and engaging.
For a better visual understanding, here’s Superpixel’s take on this animation style that was used for Singapore’s Health and Promotion Board campaign against the incorrect use of antibiotics.
The campaign was successful in educating the public and the video received so much love that it ended up being the 4th most-watched YouTube video ad in Singapore from July to December 2018!
2. 2D Animation
Compared to 3D animation, 2D animation is more flat and two-dimensional and can be produced at a much faster rate than the former. 2D animation is a popular animation style used especially for marketing purposes as it allows messages to be conveyed easily whilst still keeping it visually engaging.
Moreover, because of its reasonable prices, 2D animation is a budget-friendly option for smaller businesses who are looking to use animation services and get the best bang for their buck.
Check out this stunning example of a 2D animated video done by the animation team at Superpixel for McDonald’s Family Mental Wellness Campaign.
In this animated project, the storyline was presented through vivid and eye-catching illustrations to communicate a heartfelt message that engaging viewers throughout the entire video while evoking an emotional connection to create a lasting impression.
The use of 2D animation is a great way to depict sensitive topics like mental health as it can be a more appropriate medium for informing viewers.
3. Whiteboard Animation
Whiteboard animation is an easy way to relay information since people tend to learn better when a topic is visually explained.
It features an illustrator physically drawing static images on a whiteboard or a white background in real time where information is presented in smaller chunks by making it easier to take in and understand.
This animation service is quick, clear and simple yet extremely effective at presenting information. Here’s Superpixel’s example of a whiteboard animation showcasing AXA’s Whiteboard Animation Video that educates people on the importance of having insurance.
4. Motion Graphics Animation
This animation service is a type of animated graphic design that involves the movements of texts, brand logos, simple graphics and is usually accompanied by a voiceover.
Motion graphics animation is typically used to outline and emphasize certain information in videos which can be a great tool for companies who want to keep a more sophisticated tone.
Here’s Superpixel’s take on this type of animation for Epson’s Be Cool Heat Free printer explainer video that showcases the product’s features with simple animations.
5. Mixed Media Animation
Mixed media animation is a combination of animation with live-action video that allows for the best of both worlds. This animation service has the ability to enhance the video to another level by overlaying animation.
It is a great choice for brands who want to keep a human connection whilst adding an innovative twist that will surely increase engagement. Here’s an example of mixed media animation we created for the Ministry of Foreign Affairs, Thailand.
6. Kinetic Typography Animation
This type of animation involves the movements of texts integrated with fonts, colours and sound effects to enhance its appeal. It is a great way to tackle audiences who usually opt for soundless viewing as people can just read the texts on the screen.
Watch this example of this video animation done by the creative team at Superpixel for a Singlife Campaign to get a better understanding of this type of animation service.
7. Explainer Videos
Explainer videos are one of my favorite ways to teach and connect. They turn complex ideas into something visual and easy to follow. When done right, an explainer video doesn’t just inform, it helps people get it within seconds.
A good example is our work with BytePlus on their CDN and Edge Function launch. The goal was to make technical concepts feel simple and intuitive. We used bold motion graphics, clean illustrations, and UI-inspired visuals to tell a story about speed and reliability.
Smooth transitions and tight pacing kept everything clear and engaging. That project reminded me why I love this format, it proves that even the most complex technology can be understood when it’s told through good design and animation.
The advantages of using animation services
Now that you are familiar with the different types of animation services available, here are some key points on why you should use animation services to create customized animated videos that will help you scale your business.
1. Boosts social media engagements
As our attention spans become shorter and shorter, animation services like 2D and 3D animation are an ideal solution for this issue. Undoubtedly, animated videos are appealing to a wider audience be it children, adolescents or adults, animation can grab a user’s attention seamlessly because of its stunning visuals and entertaining nature.
Hence, users spend more time interacting with your animated video instead of scrolling past it by keeping them watching until the end and retaining user attention.
Especially in this social media era that we live in, attention-grabbing videos are more likely to be shared, which increases exposure and ultimately improves your brand awareness.
2. Cost-effective
Despite popular belief, animation services are actually more budget-friendly when compared to live-action videos.
This is because live-action productions require real-life actors, set design, camera equipment along with a professional production team in order to produce a high-quality production video.
On the contrary, you will only need to hire an animation video company to create an animated video for your marketing campaigns which will be more cost-efficient and effective.
In addition, animations can always be reused and modified without having to start a new one from scratch and repurposed for future marketing campaigns. If you do not have an in-house team to create your desired animated video, you can look for an animation studio to outsource animation services from.
3. Time-saving
As aforementioned, live-action productions require a lot of effort and resources to produce the final video. This can take a longer duration for planning and completion due to the time spent on the logistics of hiring actors, finding suitable set locations and coordinating calendars.
Whereas an animated video will take lesser time to produce, create, edit, customize and upload by saving valuable time and maximising your assets.
4. Helps your business stand out from the rest
With the saturation of content on the internet, businesses need to constantly look for innovative ways to make a memorable impression and entice potential customers.
Video animation has the ability to do that through fun and eye-catching visuals or even through evoking an emotional connection that is relatable. Some might even find video animation to evoke feelings of nostalgia as animations are frequently used in cartoons or childhood films and movies.
3D animation characters are also a great way for businesses to increase brand recognition and recall whilst differentiating your brand from the rest.
5. Limitless possibilities
Animation services allow you to bring whatever ideas and concepts you have in mind to become a reality. There are no limits when it comes to animation, it can be fully customized to breathe life just as how you imagined it to be.
You can create your own animated characters, explore your imagination and even make a dog fly, if you can think it, you can animate it.
It is a superb way to enhance marketing campaigns to make them more entertaining and fun. And the best possible light of it all is that you are in control of everything!
From controlling every motion to the colour of your characters and even the desired effects that you want the animation services allow for great flexibility throughout the entire production process.
6. Versatile
If you don’t know it yet, animation is an extremely versatile medium that can be widely used in many different forms. Whether it is for an ad, short film, music video, television series, corporate videos or even for educational purposes that you name it!
Another advantage of using animation services is that they can be reused and modified to fit any marketing campaign that you have planned for the future. It just takes a team of animators and professional editing skills to do the trick and you will be able to keep up with the times on all the latest trends you need.
7. Easily explains complex concepts
Animation primarily uses appealing visuals and sound effects entertainingly in the shortest amount of time by allowing the explanation of complex ideas and concepts to be simple and easily understood.
Because it is fun and engaging, information expressed through an animated video is generally easier to digest. Hence, allowing the message of the video to be retained much better in comparison to boring dry videos that require a whole lot of reading.
In addition, animation can help convey messages with an appropriate and informative tone. This is a great approach for when you need to talk about difficult topics or portray distressing visuals that may be too overbearing through live-action videos.
How to Choose the Right Animation Studio
When you’re looking for the right animation studio, here’s what I’d pay attention to:
- Look for tailor-made work. Avoid one-size-fits-all templates. Every brand has a different story, and your studio should be able to adapt through various styles from explainer videos and product videos to augmented reality experiences.
- Check their attention to detail. The best teams align every frame, color, and transition with your brand’s core message.
- Review their portfolio. Pay attention to realistic visuals, rendering quality, and how smoothly the story flows.
- Listen to client feedback. It tells you a lot about how they collaborate, stay on schedule, and deliver results.
- Evaluate their intent. A good studio doesn’t just move objects on screen. It focuses on demonstrating expertise and turning ideas into visuals that connect emotionally.
When you find a team that treats your project with that level of care, you’ll notice the difference right away, your animation will stand out from the competition and truly work for your brand.
Use Animation Services to Grow Your Brand
At SuperPixel, we specialize in animation services that merge creativity with technology from promotional videos and product videos to augmented reality and immersive commercial experiences.
Our work spans different industries, but the goal never changes: to make every story feel alive and relevant.
Every piece we create is tailor made to fit your goals and audience. Our artists start with sketches, refining every element until it works in motion. With careful rendering and smart workflows, we deliver strong results in less time, without cutting corners on quality.
As I often tell clients, “A good animation doesn’t just look good, it works hard for your brand.” It informs, entertains, and makes people care. That’s what drives us at Superpixel. Whether it’s a presentation, a streaming campaign, or a high-impact commercial, our focus is always on clarity and emotion.
Animation isn’t just decoration. It’s communication with intent — and when done right, it becomes one of the most powerful tools a brand can use to grow with confidence.
Contact us to learn more about how we can help you visualise your brand through the power of animation today!
