McDonald’s

Family Mental Wellness Ad "Always Being There"

McDonald’s Singapore has partnered with the Ministry of Social and Family Development (MSF) and Families for Life (FFL) to launch the family mental wellness campaign.

Superpixel is honoured for the opportunity to work with McDonald’s to produce a heartwarming animated short film as part of the campaign launch. The film aims to raise awareness about the crucial role parents play during early childhood when children may begin to feel stressed, and will be promoted on McDonald’s Singapore’s social media channels.

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Character Design

Styleframes

Behind the Scenes

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