Teaming up with Singapore’s Health Promotion Board (HPB), SuperPixel took on the mission of producing a compelling 2D animation video to elevate awareness for HPB’s nationwide campaign dedicated to enhancing mental well-being.
Our focus honed in on a 2D animated video set within a Housing Development Board (HDB) block, a deliberate choice to resonate with the majority of Singaporeans residing in HDB flats. Employing 2D cel animation techniques, we achieved a classic and timeless aesthetic. The narrative was enriched by a diverse array of characters representing various walks of life – embracing differences in race, gender, and life stages, to ensure relatability and connection with the diverse population of Singapore.
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