Mounth Elizabeth Hospital
Brand Story Video
Character Animation Services
Characters that carry your brand—in 2D and 3D.
Mascots, campaign figures and IP built to move.
Superpixel builds character animation services around figures people remember—expressive mascots, campaign leads and brand IP designed once and animated to work across video, social and web, whether the look is hand-drawn 2D or fully rigged 3D—so a single character stays on-model everywhere it appears.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected Character Animation Work
Changi Airport Group
“Magic in Transit” Brand Campaign
BytePlus CBN
Product Animation Video
TikTok
Mega Sales 2024 Campaign
Why brands brief us for character work
A character is only worth the investment if it holds up in motion. We design and rig characters so they stay on-model across every cut, expression and platform—the walk cycle, the reaction shot, the two-second social loop—instead of a static mascot that falls apart the moment it has to act. Since 2015 we’ve animated across 2D and 3D, and we pick the technique that fits the brand and the budget, not the other way round.
Four studios across Asia-Pacific and North America give us timezone coverage from brief to delivery, so review cycles don’t stall waiting on one office. When a project needs the character to sit inside a larger explainer, spot or campaign film, the same team carries it through—see our 2D animation services for the wider production picture.
- 2D and 3D character work under one studio, matched to brief and budget
- Design-to-rig pipeline that keeps characters on-model in motion
- Timezone coverage across four studios from concept to final delivery
What We Offer in Character Animation
Five ways we take a character from idea to finished animation. Most briefs combine two or three of these.
-
Hand-drawn and rigged 2D characters with expressive frame-by-frame or puppet motion for explainers, spots and social.
Best For:
Story-led content / Warm, illustrative brands / Explainers / Fast social turnaround
-
Fully modelled, rigged and lit 3D characters for hero films, product moments and detailed performance.
Best For:
Premium hero pieces / Product storytelling / Realistic or stylised depth / Reusable rigs
-
Original mascots and brand IP designed once and built to animate consistently across every channel.
Best For:
Long-term brand assets / Campaign continuity / Merchandise-ready characters / Ownable IP
-
End-to-end character creation from first sketch and turnaround through rig to finished animation.
Best For:
Starting from zero / No existing character / Full ownership of the pipeline / One accountable team
-
Short, loop-friendly character animations cut for feeds, stories and paid placements across a campaign.
Best For:
Always-on social / Multi-format campaigns / Fast iteration / Performance-led creative
How we work
A predictable five-step process. No surprises, no scope creep.
-
1
Discover
Brief, audience, message, success metrics
-
2
Concept
Script, style frames, storyboard
-
3
Produce
Illustration, animation, sound design
-
4
Refine
Two structured rounds of revision
-
5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
Yes. We work in both and recommend the technique that fits your brand, budget and where the character will live—2D for warmer, illustrative, fast-turnaround work, 3D where you need depth, realism or a reusable rig for hero pieces. Some briefs use both, with the same team keeping the character on-model across styles.
Both. We regularly design original mascots and brand IP from the first sketch through turnaround, rig and finished animation, and we also take existing characters or brand guidelines and build them into something that moves consistently. Working from zero means one accountable team owns the whole pipeline.
It depends on 2D versus 3D, how many characters and shots, and whether we’re designing from scratch or animating an existing figure. Most of our projects land in the S$10,000–20,000 range. Once we understand the scope—character count, length, and how many formats you need—we give a fixed quote rather than an open-ended estimate.
A focused piece with an existing character can move quickly; a full design-to-animation build with an original mascot and rig takes longer because design and rigging happen before any final animation. We set a schedule against your brief up front and build in defined review points, so timing is clear before we start rather than a moving target.
That’s the point of building it properly. We design and rig characters so they stay on-model across cuts, expressions and formats—a hero film, a social loop and a web animation all read as the same character. For long-term brand IP, that consistency is what protects the investment over time.
Yes, and we build with that in mind. A well-designed mascot or IP character—especially a rigged one—becomes a reusable asset you can bring back for new campaigns, formats and channels without redesigning from scratch. We can hand over the character in a way that keeps it usable across future work.
TESTIMONIALS
Measurable Impact.
Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Have a campaign,
story, or experience
in mind?
Bring us the idea. We’ll help shape it into something
worth watching, sharing, and experiencing.