SUSS Alumni
2D Animation
SUSS’s Strategic Use of 2D Animation
Animation is a versatile art form with incredible storytelling ability. It can connect communities and communicate a brand’s values and benefits uniquely. But you might be wondering – how does it do this?
We had the privilege of partnering with Singapore University of Social Sciences (SUSS) not once, but twice. For the second time, SUSS entrusted us with a 2-minute 2D animation and crafting the script for their Alumni Relations Department video. This explainer video highlights the perks of staying connected with SUSS, showing alumni the benefits of remaining engaged with their alma mater.
In this article, we explore the power of storytelling using animation and how it can effectively convey your brand’s message in a way that resonates with your audience.
About SUSS
SUSS is a vibrant academic institution that unites a diverse alumni community from all walks of life. The university’s Alumni Relations Department is dedicated to fostering lifelong connections between the university and its alumni by providing alumni with a range of exclusive benefits and services.
To showcase these offerings, SUSS Alumni Relations turned to a 2D animated video. Featuring the university’s bear mascots, UrSUSS and SUSSha, this 2D character animation breathes life into the Alumni Relations Department’s mission, highlighting the perks and connections that alumni can enjoy within the SUSS community. This visual storytelling approach adds a personal touch, creating a warm and welcoming appeal.
SUSS’s journey for alumni engagement
Animation has become an invaluable tool for organisations like SUSS Alumni Relations, transforming the way they bring their mascots to life and connect with their audiences. With 2D animation, SUSS Alumni Relations has found an engaging medium to catch their alumni’s attention, blending informative content with a visually appealing, approachable style.
This choice reflects a thoughtful approach to storytelling. For the Alumni Relations Department, 2D animation was chosen to enhance alumni engagement and leave a lasting impression.
Q: You produced the first 2D animation for SUSS Alumni with SuperPixel last year. What motivated you to continue working with us to create this 2D animation project?
“Last year, SuperPixel successfully met a very tight deadline, which reassured us that they could match or even surpass that standard as we have a more flexible timeline this year. It was genuinely rewarding to work with a team that was not only talented but fully committed to every stage of the project, from concept to production.
Given our institution’s multiple layers of approvals, we also appreciated SuperPixel’s patience and flexibility with our process. With their familiarity from 2023, the collaboration this year ran even more smoothly, with a more streamlined approval process.
Last year’s experience was already a positive one, and it was great to have one of our alumni, Katherine, involved in the project again this year. Meeting the team this time around, I was welcomed with the same energy and enthusiasm, which made the entire process enjoyable.
I noticed that the team handling the project has grown, which definitely improved coordination. SuperPixel’s enthusiasm and proactive approach have remained consistent, and I genuinely hope this never changes.”
By using 2D animation to convey the mission of the Alumni Relations Department, SUSS effectively highlighted the benefits of staying connected with the campus for current students, alumni, and the broader university community – all through vibrant visuals and an engaging storyline. This approach made the information feel approachable and relevant to viewers across different age groups and backgrounds.
2D animation, with its versatility and visual appeal, proved once again to be a powerful medium for delivering a clear and memorable message. By blending storytelling with visuals, SUSS transformed a complex message into something easy to understand and compelling to watch, leaving a lasting impression on their audience.
Amplify your Marketing Campaign with 2D Animation.
Whether you’re looking to craft a brand promo, educational content, or showcase a new product or service, 2D animation consistently delivers engaging and memorable results. At SuperPixel, our skilled and passionate team is committed to creating animations that perfectly fit your unique needs. Beyond 2D, we bring expertise in 3D animation, virtual and augmented reality, and a range of innovative techniques, ensuring your vision is brought to life with creativity and precision.
Explore our portfolio to see how we’ve helped clients like you make an impact.
Ready to elevate your brand? Contact us today to see how animation can amplify your message and captivate your audience!