Prudential Star Club Gala
Projection Mapping at Çırağan Palace, Türkiye
In 2023, Prudential held an exclusive gala dinner for their Star Club to honour top performers for their dedication and achievements. We collaborated with MCI to transform the historic walls of the Ciragan Palace Kempinski in Türkiye into a breathtaking visual spectacle. Our animated projection mapping lit up the palace building, intending to captivate the audience and celebrate in an unforgettable way.
The Canvas
The creative vision behind the Prudential MCI project was to fuse Türkiye’s rich cultural heritage with modern celebration elements, crafting a visually unique and captivating experience. Traditional Turkish motifs, such as intricate mosaic tile patterns, were reimagined using geometric patterns and Bauhaus-inspired kaleidoscope effects to create a contemporary yet dynamic visual narrative. This blend added depth and dynamism to the visuals – making the projection both enchanting and ever-evolving. Advanced techniques, including neon hologram effects, illumination and AI graphics were utilised to bring these elements to life, immersing guests in a vibrant yet trendy celebration that seamlessly honoured tradition while embracing modernity.
The intricate façade of the Ciragan Palace presented several challenges, including varying depths, columns, and windows, which made projection mapping difficult. Additionally, certain areas of the building, such as hotel suites and dining spaces, required blackout zones where no projections could be made. With the event being thousands of kilometres away from us, the team worked remotely and overcame these obstacles by relying on a detailed 3D mapping provided by the client. Using this model, they crafted precise projections that maintained visual harmony, ensuring the final display was both seamless and aesthetically pleasing despite the logistical challenges.
3D Development
The final deliverable was a 2.5-3 minute animated video projected onto the façade of the Ciragan Palace Kempinski, transforming its intricate architecture into a worthwhile visual experience. This dynamic and grand projection mapping created a memorable celebration for Prudential’s Star Club – making it an unforgettable experience.
“This creative team astounds with their adaptability and imaginative prowess. Their flexibility seamlessly weaves with boundless creativity, delivering exceptional work that surpasses expectations. A special mention goes out to Kelvin, Katherine, Eli and Doni for their exceptional display of patience, creativity, and adaptability.” Shu Hui Gay (MCI)
SuperPixel extends our heartfelt thanks to MCI and Prudential for the incredible opportunity to collaborate on this project. We are grateful for the trust you placed in us, even from halfway across the world, to bring this vision to life.