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AstraPay Character Design

AstraPay, a prominent Indonesian payment service company, entrusted SuperPixel with the task of crafting endearing 2D animated characters – both human and robotic – to embody its brand essence and values. These characters were thoughtfully integrated into various use case scenarios, enhancing relatability for AstraPay users.

The outcome? AstraPay now enjoys a more robust and engaging customer-facing identity across its digital platforms. Beyond character design, our collaboration led to a tangible boost in customer conversion rates. We achieved this by implementing chatbots, enhancing help centers, and establishing a dynamic digital content hub, collectively enriching the overall AstraPay user experience.

Character Poses

Character Expressions

Implementation Mockup

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