Changi Airport Group
“Magic in Transit” Brand Campaign
Marketing Video Production That Performs
Ads, launch films and always-on content planned around
the channel, audience and metric they need to move.
We produce marketing videos the way a growth team plans a campaign. Every cut ties to a channel, an audience, and a metric it has to move, from paid-social hooks down to the launch film and always-on content.
- 10 years
- 4 studios
- 300+ animations delivered
Trusted by
Selected Marketing Video Production Work
F5 Connect 2024
Brand Story Video
Alcon Dailies Total1
Product Campaign
Mastercard x NRF 2024
Event Highlight Video
Invisible Stories - HBO Asia Originals
Documentary / Behind-the-Scenes Film
Alibaba Cloud
Corporate Brand Video
AHTC - Azlinda
Community Documentary
“Real Talk with Ari” - Mastercard
Branded Talk Show
Warner Media
Corporate Office Tour
Ange Gardien “Valentines Winners”
Social Campaign Video / Brand Activation
Mastercard “Do You Have A Minute?”
Social Content Series
Hilton “Great Place to Work”
Employer Branding Video
Built for the metric,
not the minute
We turn your campaign goal into marketing video built for the right audience, channel, and action from paid-social hooks to launch films and always-on content.
Alongside the main video, we plan cut-downs and placement-ready variants for paid, organic, owned, web, event screens, and sales use.
With live-action by Thunk under our creative direction, plus in-house 2D, 3D, motion, and post-production, your team gets one coordinated process and more usable content from every shoot.
- Built around the channel
- One coordinated production team
- More value from every production
What We Offer in Marketing Video Production
Pick the job the video has to do. Most engagements combine two or three of these into one campaign plan.
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A flagship film built around a product launch or brand campaign, with the cut-downs and channel variants planned from the same shoot.
Best For:
Product launches / brand campaigns / hero content with a fixed go-live date
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Hook-first ad creative sized per placement and delivered as a tested variant set, made to earn the click and the conversion.
Best For:
Paid social / performance marketing teams / creative testing at scale
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A crafted brand or narrative film whose job is a memorable moment rather than an immediate click.
Best For:
Repositioning / top-of-funnel reach / brand-building spend
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Product, feature and demo video that makes a complex offer land fast, in live-action, 3D or motion as the story needs.
Best For:
Product marketing / SaaS and tech / launches and feature rollouts
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A retained content engine that produces a steady stream of on-brand social and channel video from a shared plan.
Best For:
In-house teams needing consistent output without standing up a studio
How we work
A predictable five-step process. No surprises, no scope creep.
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1
Discover
Brief, audience, message, success metrics
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2
Concept
Script, style frames, storyboard
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3
Produce
Illustration, animation, sound design
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4
Refine
Two structured rounds of revision
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5
Deliver
Final files, cutdowns, captions
FAQ
Questions we often get
The craft is the same; the starting point is different. General video production can begin with a film your organisation needs. Marketing video begins with a campaign goal, audience and channel. Those inputs determine the story, length, format mix and number of variants we produce.
The final scope depends on the production format, shoot requirements, animation, number of assets, and platform variants. Once we understand your campaign plan, we provide a fixed project quote. Always-on programmes are scoped as monthly engagements.
A typical single-film project takes approximately four to eight weeks from kickoff to final delivery. Social-first productions may move faster, while larger live-action launches can require more preparation. The production calendar is agreed against your launch date at the start.
Yes. Before production, we map the complete asset list and plan the footage, framing and messaging needed for the hero film, teasers, placement cut-downs, vertical edits and other campaign variants.
Both. Superpixel handles 2D, 3D and motion capabilities in-house, while live-action is produced with Thunk under our creative direction. A campaign can use either approach or combine filmed footage with animation and motion graphics.
Yes. We can take the lead directly from an internal marketing team or work within a wider campaign alongside creative, media and performance partners. Roles, approvals and deliverables are defined at the beginning so responsibilities remain clear.
TESTIMONIALS
Measurable Impact.
Real Feedback.
SuperPixel can be trusted to deliver creative animation work. Their experienced team is easy to work with, always available to guide us, and clear in managing project timelines and expectations. It has been a breeze working with them.
The event went smoothly, and it was a successful New Year's Eve celebration for us. Thank you, SuperPixel, for all the work and support you put into making it happen.
The work SuperPixel has provided us has been nothing short of great. Their revisions were spot on, and the final result matched what we had in mind. It has been a pleasure working with the team.
Really enjoyed working with SuperPixel, they are able to fully understand the creative needs of different projects given and deliver the animations accordingly. At the same time, the team is also very accommodating, clear and quick with their works.
The visuals were heartwarming and beautifully captured the story we wanted to share. It was a fantastic collaboration! The team's creativity and dedication brought our idea to adorable character, amplifying our message in a powerful way.
The animations enhanced our campaign! Delivering a polished and impactful message. The team's creativity and adaptability brought our vision to life effortlessly.
Not sure which
“video type”
fits your brief?
Tell us what you’re trying to communicate, and we’ll recommend
the right production approach.