You have probably heard the saying “content is king” before. But why?
In the realm of digital marketing today, content creation has become a predominant marketing strategy that is used by businesses of all industries to reach out to consumers. As social media platforms have seen an increase in the number of users, the majority of consumers are now online. Hence, marketing strategies have shifted to online content in order to reach out to their target audience. Multiple studies have also shown that video content among other forms of content have a higher chance of capturing user engagement. However, with the plethora of video content surfacing online, the competition for this is at an all time high. Fortunately, motion graphics services are quickly becoming the solution to this problem for its ability to stand out and capture the attention of your target audience – no matter what your niche is.
Motion graphics services are effective tools to elevate your business and enhance marketing strategies.
Motion graphics animation videos can increase user engagement, build brand awareness and help you stand out from the rest of the competition.
The versatility and multi-purposefulness of motion graphics knows no bounds – making it the perfect choice for any type of industry.
What is Motion Graphics?
Motion graphics or sometimes referred to as motion design is a type of animation that adds elements of time and space to static designs in order to produce moving images. At its core, motion graphics is essentially graphic design in movement or better known as animated graphics. Motion graphics primarily focuses on components such as texts, shapes and images to create visually appealing videos. It is also usually coupled with background music and copywriting to really bring the overall video together – creating a satisfying and enjoyable experience for its viewers.
Why you should invest in motion graphics services for your marketing campaigns
Motion graphics videos are such as great choice when it comes to marketing and digital advertising because they can be applied to just about anything! Endlessly customisable, they are, if not, one of the best options for any type of business to present abstract ideas and complex concepts through visually appealing designs. We already know that in the world of digital marketing, video content reigns supreme as it targets both visual and auditory senses – allowing greater understanding and processing compared to reading lengthy texts alone. And let’s be honest, we take in information faster when we’re watching a video compared to reading – one of the biggest reasons why motion graphics services are so effective.
In the explosive era of content that we live in, every company aims to attract eyeballs and clicks to reach out to a wider range of audiences. With motion graphics animation videos, businesses can have a better chance of standing out to leave a memorable impact on consumers – especially above all the noise that is found online.
The Business Benefits of Motion Graphics Animation Video:
1. Motion graphics can illustrate complex concepts
Especially right now with the abundance of video content found online, attention spans have become much shorter – approximately 8 seconds for the average user. This poses challenges for companies that require long form material to explain complex ideas and concepts. With motion design, companies can overcome such challenges and create motion graphics videos that are not only visually appealing but also concise when compared textual content alone. In addition, motion graphics videos are extremely useful for explaining a process, message or even stories in a way that can captivate the audience.
2. Unlimited creativity with motion graphics
One of the best things about motion design is that you can create motion graphics videos without limiting the creative process. Because it is a form of animation, you can basically bring life to anything you can imagine – one of the reasons why people love watching motion graphic videos! Do you want to show a cow driving to the beach wearing your brand’s sunglasses? You got it. How about a unicorn flying to outer space to give out samples of your products to aliens? No problem! With motion graphics videos, the creative possibilities are endless, no matter how ridiculous it seems. Because of this, you can communicate whatever concept or idea that you have in a whole new way that will absolutely help you stand out from your competitors.
3. Motion graphics can improve website rankings
If you are looking for a way to attract more organic traffic and improve your website’s rank on Google’s search pages, motion graphic videos can do that for you. Animated content is exceptionally known to be engaging and well received. Therefore, adding a motion graphics video to your website can significantly improve Search Engine Optimisation (SEO) rankings because people are more likely to spend more time on your website which in turn increases web traffic. Not to mention, Google loves video content or any other types of moving elements simply because consumers do too!
4. Motion graphics is versatile
There is nothing more versatile than a motion graphics video. You can turn pretty much anything into a moving and animated element with motion graphics – whether its shapes, logos, texts or images. Hence, they can also be applied to a wide range of content. Turn them into animated ads, create brand videos for your campaigns or make an explainer video for your business offerings. You can use motion graphics to produce compelling videos that tells a message, relay a story, or simply both!
5. Motion graphics videos are shareable
In this social media led generation we are in, videos can “go viral” especially if it is entertaining and appealing to the audience. This is because people love sharing content that is useful, amusing and interesting to one another. Inherently shareable, a motion graphics video can generate tremendous organic growth when done correctly. Not only will it allow you to reach a wider audience, it can also help improve brand awareness – and the more people know of your brand, the better.
6. Motion graphics increases engagements
In today’s world, people are often on their phones, doom scrolling and going through hundreds of videos daily. Hence, they are more selective on what they consume online. One of the best ways marketers combat this is by using motion graphics animation to create content. A motion graphics video can easily attract eyeballs and capture attention which is why it has become the go-to method for marketers when it comes to informing viewers about their product or brand. With the use of motion design, you can create eye catching visuals that will draw someone in and keep them watching – subsequently creating a more immersive experience that can lead to increased engagements.
7. Motion graphics help with brand recognition
Creating an animated logo using motion design can elevate how people perceive your brand and increase brand recognition. If you’ve streamed Netflix, you should be familiar with their signature “tuddumm” sound as you see their animated Netflix logo before the start of any original movie or series. It’s easily recognisable right? This is a great example of how you can incorporate motion design into your branding to make it more memorable and impactful. However, this does not only apply to brand logos – there are many ways that you can integrate motion graphics into your branding in order to make your brand stand out.
8. Motion graphics is efficient and cost effective
A motion graphics video is ultimately cost effective compared to traditional live action videos. It also requires far less time to produce and we all know time is money right. Moreover, it can be easily revised at any given time – whether you need to add more animation or make changes at the very last minute, motion designers can easily do that for you. Another advantage that would be impossible when it comes down to live action videos. When you factor in all the other benefits that it provides, its definitely the best bang for your buck.
How can you use motion graphics services for your business?
1. Social media content
Nowadays, social media has become a big part of everyone’s lives. People are depending on social media for various reasons – to find more information about a product or service, get the latest news, for entertainment purposes and so much more. While scrolling through social media is a passive activity, adding motion design content can help you capture attention and attract viewers which results in more engagements.
Here’s an example of how our creative team at Superpixel used motion design to elevate social media postings by creating GIFs for SGX’s Bullcharge Charity Run Social Media Campaigns. The GIFs were successful in adding flair and attracting viewers with its entertaining visuals – increasing engagements and reaching a wider range of audiences to attend the charity event.
2. Animated explainer videos
Explainer videos are a popular tool and commonly used by marketers to deliver information through appealing visuals. They are often used to explain products and services to customers into a user friendly format that does not bore viewers. explainer videos can be added to a website’s homepage to improve SEO rankings or even on prominent product pages.
Take a look at one of our past works on a motion graphics explainer video that we made for Epson’s Be Cool Heat-Free Printer. This video combines motion graphics and 2D animation to present the product’s key features. The video is also accompanied by voice overs to reduce textual content and increase visual appeal.
3. Digital marketing campaigns
Motion design not only attracts attention but it can also make content much easier to digest because of its moving elements that are much more appealing than reading lengthy texts. This makes motion design an effective tool for digital marketing campaigns to improve conversions.
Take this example we created for Aveeno’s product campaign that uses motion design in explaining their product’s key ingredients to combat lengthy textual descriptions. In this video, motion design was used to produce movement – making the video much more interesting than viewing static images alone.
How to find the right animated video company for motion design services?
Top motion graphics studios always post examples of their animations and past work for their clients on their website. You can then find out if their graphics and style suits the concept you intend on creating for your brand. It is also important to do your research and look out for reviews or any positive feedback from their previous clients in your selection process. Once you have a few options, you can contact them for a consultation and see what they are able to offer you and if the costs lines up with your budget. Whichever company you decide to go for, it is crucial to ensure that the company aligns with your vision in order to achieve your desired goal.
Evidently, motion graphics are an effective tool for businesses and marketers to utilize for its myriad of benefits as we’ve discussed. And in the foreseeable future, motion graphics is here to stay. When done correctly, it can convey your message effectively to improve engagements and increase conversions – propelling your business growth and helping you stand out from the rest. Do take note, the more people view your content, the more trust and recognition your brand will receive. If you are in search for a proven and powerful tool to enhance your marketing strategies, motion graphics services may just be the solution you are looking for.
Motion Graphics Services | SuperPixel Animation Studio
If you are looking for motion design services, our dedicated creative team of motion designers would be happy to create motion graphic videos and bring your message or story to life. We specialise in a wide range of animations from motion graphics services to 3D and 2D animations that will help you achieve your business goals.
Don’t hesitate to contact us for a free consultation and let us know how we can assist you. Visit Superpixel website to view our past work and inquire today!