With video being in the spotlight, people need to be more creative to play with the medium more than ever. How do we play with this medium? Motion Graphics! Motion graphics animation appeals to content makers because it allows them to convey a creative story without being constrained by the limits of live-action media.
Script, sound, design, and animation are only a few of the factors that go into motion graphic videos. It’s critical to grasp what is motion graphics before we jump into the step-by-step of making a motion graphics video. This blog will explain what is motion graphics, what it is used for, how to create motion graphics videos, and examples of motion graphics videos.
What Is A Motion Graphic?
Motion graphics are bits of animated graphic design or digital film that provide the appearance of motion or rotation and are commonly used in multimedia projects in conjunction with audio.
Motion graphics are most commonly seen on electronic media, although they may also be seen on manually powered technologies (e.g. thaumatrope, the phenakistoscope, stroboscope, zoetrope, praxinoscope, flipbook).
Motion graphics refers to the commercial application of animation, motion design, and effects to video, film, television, and interactive applications. While any form of experimental or abstract animation can be called motion graphics, the term typically refers to the commercial application of animation and effects to video, film, television, and interactive applications. Motion graphics are an excellent approach to interact with viewers and may enhance the story’s depth.
Purpose of motion graphic
Motion graphics animation may be used for a wide range of applications, purposes, and styles, such as:
1. Brand Video
Branding is no longer limited to words and visuals. Motion graphics are increasingly used by businesses to present products and corporate culture in addition to creating logos and marketing. Because so many people prefer video material, motion graphics are considered to be capable of luring customers. Furthermore, motion graphics are seen to be relevant in the digital environment and capable of making businesses appear more appealing to viewers.
2. Explainer Videos
For creating videos that feature explanations of certain themes, concepts, or ideas, motion graphics can be the right art form. As a result, motion graphics are used in a lot of tutorials and data visualizations.
3. Instructional Videos
Instructional movies using motion graphics are more effective and easily remembered. The audience will be able to comprehend the information the graphics and motions with increasing ease.
4. Video Clip
In the entertainment business, motion graphics are frequently utilized to introduce titles or as a continuous introduction to a storyline, such as in music videos.
5. Story Telling
When it comes to presenting a story, motion graphics are crucial. Unlike animation, motion graphics does not require a linear plotline. Motion designers may convey dynamic stories with their effects and creativity.
6. Social Media Content
People now use social media for a variety of purposes, including news, information, entertainment, and more. All of this is available in a wide range of social media material. These social media posts will attract more people if they include motion graphics.
How Do You Create A Motion Graphic Video
While there are some who use motion graphics templates, making your own graphic design elements might benefit you in the long run. Because there are so many moving pieces in animation, it may be difficult when you make a template that others created. To ensure your success and that you and your team are on the same page, you need to keep these things in mind before making a motion graphic video:
Make a strong and creative summary. It should contain any and all important information that will assist everyone from your writers to your motion graphics designers in their job. You may make this form as unique as you like.
Prepare a distribution strategy ahead of time. From your motion graphics designers, creative director, to your scriptwriter, make sure the strategy is recorded to avoid miscommunication.
Make sure you get approval every step of the way. To keep everyone happy, make sure to get approved at every point. Each stage in this procedure was carefully designed to build on the previous. You won’t be able to go on to the next level unless everyone has agreed to do so.
If you require help, ask for it. You can try bringing in some external reinforcements if you ever get stranded if your motion design team is having trouble reaching the finish line.
Steps to make motion graphics video :
1. Script Writing
Most motion graphics start from a script. Before you pick up your pen, you need to think about some basic questions. These questions will guide you on what your motion graphics video will look like.
Who is your target audience for this motion graphics video?
What do you want them to get out of it?
What emotional response do you want to get from this?
Once you have specific answers to these questions, you can start writing.
Make sure you get constant feedback from your colleagues or clients before moving on to design. This is our most important tip for the screenwriting stage because it’s a waste of time if you have to backtrack!
2. Draw your own storyboard
Again, this stage ensures good brainstorming with your design and production teams. We recommend drawing your storyboard diagram on a whiteboard so it can be reworked with new ideas.
Each frame of your storyboard should represent each change in the shot. A good storyboard requires technical skills and the ability to properly visualize the final product. A creative director needs to communicate A LOT with most graphic designers in this stage. Storyboard will bring ideas to life for engaging content.
Once the storyboard is transferred from whiteboard to paper and done, it’s time to design.
3. Take your storyboard into the design
The design stage is where the graphics that make up your video are created. What matters here is the nailing style and color. Everything needs to come back to the target.
Most importantly, everything you will design here will be used in the final animation.
Is your storyboard designer also your motion graphics designer too? If not, you might want to consider reviewing this. Having the same storyboard before moving on to the design ensures consistency and avoids confusion.
In addition to storyboards, the production team also needs visual input to work on animation. Submit this design, and you’re good to go.
You’re almost done! This is where your video animation comes to fruition. To remove that final hurdle, you need to keep these things in mind:
Does your animation style match the brand? Does your transition make sense?
To keep sharing, you need to secure your time
Don’t make it too short, or your audience will miss the message. On the other hand, drag it too long and they will lose interest. Find the right balance
We all know the power of music to set the mood. While animated videos may not require music, consider making good use of them for motion graphics. Music is also useful for filling in gaps in voiceovers. If you use one, think about how your graph will follow the path you design.
Audio effects are not as important as music for animated videos. However, they can work for your videos for a good reason. Like everything else on this list, apply only when it really adds value and isn’t intrusive.