Animation Outsourcing Services in Singapore have grown faster than anyone expected, and from what I’ve seen as a studio founder, the shift isn’t slowing down. Brands here are producing more content than ever, but not every team can keep up with the pace or the complexity.
And that’s exactly where outsourcing becomes powerful. It gives companies instant access to specialised talent, stronger creative capacity, and the ability to scale without burning out their internal teams, something I’ve watched happen repeatedly across the region.
Key Takeaways
- Outsourcing animation allows companies to cut costs significantly and scale up production to meet more demands.
- Animation outsourcing is an invaluable tool for businesses to save time and focus on central tasks that are crucial for development and growth.
- Animation services are a great marketing approach for businesses to improve engagement and build brand awareness.
What Are Animation Outsourcing Services?
If you look at the content landscape in Singapore right now, one thing becomes very clear: brands are producing an increasing amount of animated content, but not all of them have the internal capacity to keep up. That’s where animation outsourcing services come in.
In simple terms, outsourcing animation means partnering with an external animation outsourcing company or independent studio to produce specific animation projects, anything from explainer videos and 3D assets to social content, personalised characters, or full campaign storytelling. Instead of building everything in-house, brands tap into specialised expertise that’s already production-ready.
This isn’t a new practice. Outsourcing began decades ago when Hollywood studios needed scalable teams to meet production demands.
Even entertainment giants like Pixar, Disney, DreamWorks, and Warner Bros used external support to accelerate their pipelines. And today, that same model is becoming an indispensable tool for brands here in Singapore.
Want to see how good animation can lift your brand? Let’s chat.
Why More Singapore Studios & Brands Use Animation Outsourcing Services
As someone who has worked across Vancouver, Jakarta, and Singapore, I (Kelvin Wira, CEO of SuperPixel) see outsourcing not as a cost-cutting move, but as a strategic creative partnership.
Here’s what’s driving growth in Singapore specifically:
1. Content Volume Has Exploded
Digital-first brands here are producing way more animated content than before:
social ads, product explainers, onboarding videos, internal comms, and even animated campaigns for government outreach.
Outsourcing allows them to scale up quickly without overloading their internal team or hiring a full-time project manager, animators, or concept artists.
2. Access to Specialist Expertise
Modern animation isn’t just drawing nice shit studio–style frames. It requires:
- strong storyboard planning
- tight script development
- creative and technical expertise
- production pipelines for 2D, 3D, and motion graphics
- teams that know how to create relatable, personalised characters
- tools like Blender, Maya, Houdini, and Unreal
Outsourcing lets Singapore brands tap into teams that do this every day, at a quality level expected by global brands.
Thinking about outsourcing animation but not sure where to start? Drop us a message.
3. Cost Efficiency Without Sacrificing Quality
Instead of maintaining permanent animators for every skillset, brands only pay for what they need per project.
A single outsourcing engagement can cover:
storyboarding, modelling, animation, rendering, compositing, and final delivery without the overheads of in-house hiring.
4. Faster Turnaround for Campaigns
Because outsourcing studios run full production pipelines, they can move fast and deliver more in less time.
A dedicated team handles each stage, so while one group refines the script, another begins the visual direction. This parallel workflow is a big reason outsourcing remains one of the best ways to speed up production.
And yes, even Singapore’s top agencies quietly outsource when timelines get tight.
Animation Outsourcing in Singapore’s Gaming Industry
Singapore’s gaming sector, from indie devs to tech accelerators that relies heavily on outsourcing because player expectations keep rising. Gamers want:
- high-quality 3D environments
- stylised worlds
- cinematic-level visual effects
- smooth character animation
- immersive story moments
But producing this internally is expensive and takes time. So developers outsource 3D animation, cutscenes, motion capture cleanup, and even UI animations to external partners who specialise in game-ready pipelines.
The quality of animation can make or break a game. That’s why more studios turn to outsourcing partners who can deliver production-ready assets consistently.
Benefits of Working With an Animation Outsourcing Company
1. Reduced Costs
You probably think that hiring another company or a freelancer to deliver animation services would cost more but on the contrary, it actually saves you more money.
Outsourcing animation is one of the best ways to reduce the costs of animation production as it removes the need of having an in-house team or a full-time animator to do the work required. This is especially beneficial for small businesses that do not have a professional animator for animation production for their intended marketing and advertising purposes.
Outsourcing allows companies to hire competent professionals without having to pay more for what you normally would with in-house animators reducing the costs of hiring new employees, paying benefit packages and providing employee training.
Moreover, because of the significant difference in wage patterns between countries, animation companies can outsource animation from foreign countries like the Philippines, Singapore, South Korea and China. It would considerably cost a lot lesser, especially for western countries to outsource from lower-priced overseas studios which is what most companies are doing.
2. Time-Saving for Large and Small Animation Projects
When compared to producing through an in-house team, outsourcing animation significantly reduces the turnaround time to complete an animation project. Hence, outsourcing accelerates production time which in turn, allows for the take up of more projects.
In addition, when companies outsource animation to other countries with a time difference, it helps to keep workflow going all around the clock, an added advantage for an animation studio to continue working on the whole project even after the usual office hours like being able to work even when you’re asleep!
If your team needs breathing room and better content, we’re here for you.
3. Increased Creativity Through External Animation Services
An animation is a form of creative work, hence, outsourcing animation can bring in new perspectives and fresh ideas for a particular project by increasing creativity. Working with external animators allows businesses to tap into new ideas that may have never been considered before.
4. Focus on Core Competencies While Experts Handle Animation Projects
Outsourcing animation is a great way for businesses to accelerate work productivity and efficiency as it allows the business to focus on its core competencies instead of smaller tasks.
In other words, outsourcing helps companies to save more time and resources to focus on business development, branding, research and many more.
Not only does this helps with improved focus on central tasks, but it will also ensure the animation project is of quality work and done professionally by an animation studio or freelance animators.
5. Scalability Through the Best Animation Outsourcing Teams
When businesses outsource animation, it enables the ability to scale up production and meet the market’s demands. This is especially great for animation companies that are looking to increase their production rate and take on more projects without having to hire more animators.
6. Access to Specialised Skills in 2D and 3D Animation
Outsourcing animation allows the advantage of access to an international pool of talent. Through outsourcing, businesses are not limited to hiring professionals that have to be in the same country to work for the company.
With the advancements in technology, animation work can be done remotely. Therefore, businesses will have greater access to a wide range of talents and specialised skills that may not be available internally by allowing for better hires that will improve the quality of work.
Most common types of animation outsourcing
There are many different types of animation techniques – from animated videos to 3D animation that can be a great marketing tool to enhance your brand and improve your business’s growth!
In this section, we’ll discuss the most common types of animation that can be outsourced:
1. 3D animation outsourcing
3D animation is one of the most popular animation styles that businesses outsource. It can be used to create animated series, movies, games, and music videos, as well as animated videos for marketing and advertising for just about any industry.
3D animation is appealing because of its ability to portray objects and characters in a three-dimensional space with realistic features and movements. It is a great choice for businesses that aim to convey a message in a way that grabs the attention of their target audience.
Here’s an example of a 3D animation video we created for our clients for their marketing campaign. Mandai Wildlife Reserve wanted to promote its Ranger Buddies program which aims to educate about the importance of wildlife preservation to families and young children.
The 3D animated video portrayed appealing visuals that represented the real-life animals that were habitants of Singapore’s Wildlife Reserve – increasing relatability and enticing viewers to visit. This was a great approach in utilising 3D animation because of the capabilities of making the video realistic and engaging to both children and parents.
Also read: Unleashing the Potential of Your Business with 3D Animation Services
2. 2D animation outsourcing
2D animation is another sought-after animation technique that has been constantly used by businesses for a variety of purposes. Unlike 3D animation, 2D animation is flat, does not have depth and portrays a less life-like appearance.
However, it still provides the same visual appeal that can grab viewers’ attention. In addition, compared to 3D animation, 2D animation is more affordable and low-cost, an amazing choice for businesses who want similar results but on a much tighter budget.
Here’s SuperPixel’s take on 2D animation for McDonald’s Family Mental Wellness ad that highlights the importance of familial support through a simple storyline. The use of 2D animation for this ad was valuable in depicting real-life difficult situations that children face.
The ad’s storyline was translated through vivid and eye-catching visuals to suit a more appropriate tone that can be more approachable for all viewers.
3. Character animation outsourcing
Character animations are a great way for businesses to stand out from the competition and can convey the message of a story effectively. When used as a brand persona or mascot, it has the ability to improve brand awareness as well as create a positive brand image.
One of the best things about character animation is how customisable they are, businesses can create a character design that uniquely represents their brand. People are also much more receptive to character animations because they have human-like traits that people can relate to. Character animations are a worthy investment for businesses as they can be reused, modified and applied to just about any marketing material.
Here’s a visual example of a 3D character animation also referred to as the “Antibiotic Boy” that the animation team at SuperPixel created for the Health Promotion Board’s Antibiotic campaign.
The character animation was a big hit due to its relatable traits and comedic qualities which garnered a high engagement rate – making it one of the most viewed videos in Singapore. It was also successful in educating the public on the improper use of antibiotics which was the main goal of the animated video.
4. Animated video commercials
Last but not least on the list are animated video commercials which are probably the most outsourced type of animation. Many businesses opt for an animated video commercial to present their marketing campaigns that advertise products, services and promotions. Animation makes marketing campaigns much more effective because of their ability to capture attention and entice viewers.
Here’s an example of a short animated video commercial done by the creative team at SuperPixel to promote Redmart’s online grocery service through witty and relatable animations that are just too cute to even press skip.
Also read: Guide for Video Ads: Definition, Benefits, Types, and How-To
5. Immersive & Interactive
Immersive animation is quickly becoming a favourite for brands that want to turn complex ideas into more compelling videos. This often includes interactive explainers, light WebGL experiences, and animated product walkthroughs.
Outsourcing this type of animation project makes sense because the animation pipeline involves concept art, storyboarding, modelling and technical execution that require an experienced team. An animation outsourcing studio can handle the full animation production and final delivery while keeping everything consistent with the brand’s digital marketing goals.
6. FOOH (Faux Out-of-Home)
FOOH animation has taken over advertising campaigns in the last few years. Brands use 3D animation, motion, and visual effects to create the illusion of giant characters or surreal moments happening in real-world locations, all crafted digitally.
This style often requires tools like Autodesk Maya, strong compositing skills, and a tight animation pipeline. That’s why most companies choose to outsource animation for FOOH work to the best animation outsourcing companies that specialise in high-impact, shareable animated content.
7. Social-Media-First Animation Outsourcing
Short animated videos for social platforms are now a must. Brands outsource these because they require fast turnaround and a strong creative instinct for keeping audiences hooked in the first seconds.
Animation companies typically produce:
- character reactions and stickers
- micro motion graphics
- looping animations
- short explainers for reels
- animated product teasers
This content helps maintain consistency across campaigns while reducing the time needed for internal teams to complete projects.
8. Branding & Identity Animation Outsourcing
More companies now outsource animation to strengthen their visual identity. This can include animated logos, personalised characters, motion systems for corporate films, and visual elements for TV commercials or pitch decks.
Because branding needs to feel unified across the world, brands prefer animation outsourcing services that allow them to create assets once and reuse them across multiple platforms. A specialised studio ensures the work stays high-quality and cost effective, even as the brand grows.
How to Pick an Outsourced Animation Partner for your Project?
If you are looking for an animation company to outsource animation services, here are some tips on how you can find the best animation studios for your projects.
1. Research about the animation company
Before deciding on an animation studio, it is best to perform thorough research on the company. You can do this by visiting their website, looking through their past work and portfolio, identifying what type of animation services they offer and evaluating the quality of their work.
These are all important factors that you need to analyse to get a better understanding before diving into outsourcing animation. You should also make a list of all the companies you are interested in outsourcing animation services from to have a variety of choices that you can select if one fails to meet your standard and requirements.
2. Contact the animation company
After you have done your research, you should contact the company for a consultation and discuss which animation services you intend to go for and how your ideas can be executed. This will allow you to have an overview of the company’s services and plans for making your vision come to life.
3. Discuss the budget
Next, you should discuss the costs of the animation project to identify if it fits your allocated budget. Animation outsourcing should reduce your costs and provide you with the benefits of outsourcing animation. If the company you chose fits your budget, you can begin with the pre-production work. However, if it does not fit your budget you should go for the second-best animation company that fits all your requirements and are aligned with the goals of your project.
4. Read directories and testimonials
When researching an animation company, it is crucial to read reviews and testimonials of other clients that have worked with them in the past. This can provide you with a better understanding of how the company operates and its work conduct. You can even find reviews on other websites or online forums that may have more information about the animation company – take a look at our profile on DesignRush!
5. Leverage on social media research
Social media platforms are a great tool when it comes to research. Almost every company out there has a social media profile where you can get more information. Look at their content, read comments on their posts and view their tagged posts to have a clearer understanding of their work. It can also help you get to know them better and identify if there are any communication barriers or concerns before choosing an animation company.
Should I outsource my animation to a freelancer or an animation studio?
This all depends on several factors such as your type of project and what fits your budget. However, it is important to note that animation outsourcing companies are made up of a professional team of animators that have the advantage of completing the animation project at a faster speed and ensuring high-quality animations compared to hiring a freelancer.
Get in touch about animation outsourcing for your next projec
Here at SuperPixel, we specialise in animation services like 3D animation, 2D animation, motion graphics, character animation and so much more.
Our professional team of animators will bring all the ideas you have for an animation project come to life whilst ensuring high-quality work.
Contact us to learn more about how we can help you focus on your business and outsource your animation production with us today!
Frequently Asked Questions
1. How much do animation outsourcing services in Singapore usually cost?
Costs vary depending on style, duration, and complexity. Simple 2D projects may start from a few thousand dollars, while high-end 3D animation or full campaign work is priced based on scope. SuperPixel provides transparent estimates so brands know exactly what they’re paying for.
2. What are the advantages of working with SuperPixel for animation outsourcing services in Singapore?
Brands get access to an experienced in-house team, a streamlined animation pipeline, and production quality that matches global standards. We handle script, storyboard, design, and final delivery so you don’t need multiple vendors.
3. Can SuperPixel support urgent deadlines or high-volume animation projects?
Yes. Our production workflow is built to scale, allowing us to support tight timelines, multi-market rollouts, or large batches of animated content without compromising quality.
4. What types of animation projects can be outsourced to SuperPixel?
Brands commonly outsource 2D animation, 3D animation, character animation, explainer videos, animated commercials, and game-related assets. We support everything from social content to full campaign visuals.
5. How do I know if outsourcing animation is the right choice for my company?
If your team lacks bandwidth, specialised skills, or the tools needed for polished animation, outsourcing is more efficient. Animation outsourcing services in Singapore allow you to scale faster, control costs, and maintain production quality with a dedicated studio like SuperPixel.
