In today’s digital age, video content has become a crucial aspect of marketing and advertising. Animated commercials, in particular, have gained popularity as they offer a unique and engaging way to showcase products and services. Whether it’s a short social media ad or a long commercial for TV, animated commercial videos can help businesses stand out in a crowded online marketplace.
In this blog post, we will explore the benefits of animated commercials for businesses and brands. From increasing online presence to driving sales, find out how animated commercials can help you achieve your marketing goals.
Benefits of an Animated Commercial Video that Businesses Should Know
Animated ads are becoming an increasingly popular tool for businesses and brands looking to increase their online presence and drive sales. With their unique ability to engage and captivate audiences, animated video commercials offer a wide range of benefits that traditional commercials simply can’t match.
From increasing brand awareness and visibility to driving conversions and building trust with potential customers, animated advertising videos offer a powerful and effective way to promote products and services. In this section, we will explore the key benefits of animated videos and how they can help you achieve your marketing goals.
1. Increasing Online Presence
It can help increase brand awareness and visibility by catching the attention of viewers on social media platforms, websites, and other digital channels. By targeting specific audiences and demographics, businesses can reach more potential customers. Lastly, it can also be shared and spread easily, which can help increase brand exposure and reach more people.
One good example is Apple’s commercial video called “Mindfulness.” With so much talk about the negative effects of excessive screen time, Apple needed to take some proactive PR measures to maintain its reputation.
The company released this captivating animated commercial—a straightforward, brief story that highlights the power to include a few moments of silence in your everyday life, at the same time that they added mindfulness features to their Health app. This commercial strengthened Apple’s position as the market leader in everything related to lifestyle, in addition to promoting its new app feature.
2. Driving Sales
Animated videos can help drive sales by showcasing products and services in an engaging and visually appealing way, which can increase consumer interest and drive conversions. It can also be used to educate consumers about a product or service, which builds trust and credibility with potential customers. They can also be used to create a sense of urgency, encouraging potential customers to make a purchase.
Take Slack’s animated commercial for example. This animated commercial’s theme is straightforward yet creative, as a character caught in traffic imagines a flying car.
It is understandable why Slack is one of the greatest email substitutes for internal communication in a business. The idea is simple, original, and remarkable to immediately capture the audience’s attention and drive conversions for the business.
3. Flexibility
Animated commercials can be used to promote a wide range of products and services, and can be tailored to different audiences and marketing goals. They can be used to reach both local and global audiences, making them a versatile option for businesses of all sizes. Lastly, they can be easily customised to meet a business’s specific needs and goals.
A good example, considered as one of the best animated commercials is Headspace’s “Say Hello.”
The animated video is proof that often the finest ones are also the simplest. Their simple commercial film describes how their app functions and the value it provides for their customers before ending with a direct request for users to download the app.
Not to mention the lovely, cartoon-like animation. Headspace is obviously doing something right as evidenced by its over 11 million views and current ranking of #5 in the Health and Fitness category of the Apple Store.
4. Creativity and Originality
Animated commercials offer a level of creativity and originality that traditional commercials simply can’t match. Animation allows for a more dynamic and visually interesting representation of a product or service, making it more memorable and impactful to the viewer. Additionally, animation can help set a business or brand apart from its competitors and leave a lasting impression on potential customers.
This was how “Stories of Better” from Toyota uses creativity and originality when they use elaborate paper models and forward-thinking brand messaging to establish value for the entire Toyota brand. Toyota conveyed the story of its brand in anticipation of the biennial Paris Motor Show, one of the biggest automotive events in the world.
This film conveyed the tale of their whole line-up of automobiles, each one optimised to be the greatest in its category, rather than promoting a single brand or model. They incorporate their brand promise, which is a dedication to quality, into a marketing piece that veers away from the conventional, pushy auto advertisement and focuses on value instead.
Also read: Here’s Why You Should Use Commercial Cartoon In Marketing Campaign
Our Favourite Animated Commercial Videos
When it comes to animated commercial videos, the options are virtually limitless. You may bring out the specific emotion you want from your audience and urge them to act using an almost endless variety of music, illustration styles, voice-overs, and other elements.
Take a look at our favourite commercials of all time that we’ve listed below to get ideas for your next (or possibly very first) animation advertisement as you’re brainstorming.
1. In Pursuit of Greatness (Wimbledon)
With this lovely and inspiring animated ad, Wimbledon shows its history by highlighting the innovations they have made to the tennis game. Wimbledon’s ad, which marks The All England Club’s 150th anniversary, is aimed towards tennis enthusiasts. Check out how the animation style evolves throughout the video according to each era, going from clean simple line art to cel animation with detailed colours and shading.
2. Android
In this iconic animated ad, Android delivers a heartwarming story entitled “Be together, not the same” and incorporates it into the game of rock, paper, and scissors. Three major characters in this endearing animated video support one another against bullies. The entire video encourages courage, kindness, and connection while also increasing the value of this major company.
3. Nespresso
In this calming video, Nespresso is showcasing its latest product. It implies that you are only a drink away from unwinding at your ideal summer getaway. The video is one of the best animated commercial videos on the internet because of its remarkable creativity.
4. Skirmish
This platform uses sci-fi graphics and cinematic music to create excitement. The video was produced with amazing effects that are aligned with the video’s elements. When creating a video like this, consider incorporating graphics, music, and other elements that complement your idea.
5. SEMrush
This animated video ad for SEMrush packs a lot of detail and fun into just 23 seconds. The illustrations of how the program functions are impressive, but what makes this ad truly genius is how our wizard character is in control and manipulating the app.
This video shows that explaining the functionality of an app or website can be both engaging and entertaining. The video starts with bold and legible typography that immediately catches the viewer’s attention. It continues with inventive character animations that are not only informative but also humorous, making the video stand out.
6. WhatsApp
One of the most popular apps for social interaction and quick messaging is WhatsApp, as you may already be aware. They released this animated video to highlight the many features and user benefits of their end-to-end encryption function when it first went live.
Also read: Let’s Unveiling the Wonder of Video Ad!
Start Your Animated Commercial Videos
In conclusion, animated commercial videos offer a wide range of benefits for businesses and brands looking to increase their online presence and drive sales. From increasing brand awareness and visibility to driving conversions and building trust with potential customers, animated commercial videos, when done well, can offer a powerful and effective way to promote products and services.
Finally, it is important to remember that the possibilities are almost limitless when it comes to creating your animated commercial. Working with an animation production company can help you inspire and think of creative ways to introduce your business to the world. So, don’t hesitate to contact one and start creating an animated commercial that will make your brand stand out and drive more sales.
