Changi Airport Group
“Magic in Transit” Brand Campaign
Video briefed to a marketing goal, not a run-time.
Ads, launch films and always-on content that move the number.
We produce marketing video the way a growth team plans a campaign — every cut tied to a channel, an audience and a metric it has to move, from the paid-social hook down to the launch film and the always-on content that keeps the funnel fed — so you brief an outcome, not a shoot.
Trusted by
“Magic in Transit” Brand Campaign
Brand Story Video
Product Campaign
Event Highlight Video
Documentary / Behind-the-Scenes Film
Corporate Brand Video
Community Documentary
Branded Talk Show
Corporate Office Tour
Social Campaign Video / Brand Activation
Social Content Series
Employer Branding Video
Most production shops quote you a deliverable and a run-time; we start from what the video is supposed to do — stop the scroll, launch a product, lift assisted conversions, keep an always-on channel warm — and cut the format, length and variant set backwards from that. A performance ad and a brand film are not the same job, so we do not brief them the same way: paid-social work ships in hook-first cut-downs sized per placement and tested against each other, while a launch film earns the longer, crafted treatment because its job is a moment, not a click.
Ten years of work for brands like Changi and Mastercard sits behind that judgement, and live-action is delivered with our production partner Thunk under our creative direction, so a shoot-heavy campaign never becomes a coordination problem for your team. If your brief is broader than marketing — corporate, event or commercial film with no specific channel target — our video production services page is the wider starting point; this page is for teams whose video has a number attached.
Pick the job the video has to do. Most engagements combine two or three of these into one campaign plan.
A flagship film built around a product launch or brand campaign, with the cut-downs and channel variants planned from the same shoot.
Best For:
Product launches / brand campaigns / hero content with a fixed go-live date
Hook-first ad creative sized per placement and delivered as a tested variant set, made to earn the click and the conversion.
Best For:
Paid social / performance marketing teams / creative testing at scale
A crafted brand or narrative film whose job is a memorable moment rather than an immediate click.
Best For:
Repositioning / top-of-funnel reach / brand-building spend
Product, feature and demo video that makes a complex offer land fast, in live-action, 3D or motion as the story needs.
Best For:
Product marketing / SaaS and tech / launches and feature rollouts
A retained content engine that produces a steady stream of on-brand social and channel video from a shared plan.
Best For:
In-house teams needing consistent output without standing up a studio
A predictable five-step process. No surprises, no scope creep.
Brief, audience, message, success metrics
Script, style frames, storyboard
Illustration, animation, sound design
Two structured rounds of revision
Final files, cutdowns, captions
FAQ
Same craft, different brief. Our general production service takes any video job — corporate, event, commercial — from concept to final cut. This page is for video built to move a marketing number: the format, length and variant set are decided by the channel and the metric, not just the story, and a campaign is planned as a set of assets rather than one film.
Most projects land in the S$10,000–20,000 range, and where a job sits inside that band depends on scope — a single hero film with a handful of cut-downs versus a multi-format ad campaign or an always-on programme. Once we know the channels, the number of variants and whether it is live-action or animation, we quote a fixed price before any work starts. Retained always-on programmes are priced monthly.
Plan for roughly four to eight weeks for a single film from kickoff to final delivery, faster for social-first ad cut-downs and longer for a launch film with a bigger live-action shoot. Always-on programmes run on a rolling monthly cadence once the plan is set. We lock the schedule against your go-live date at the start so the campaign is never waiting on the edit.
Yes, and we plan for it. Before the shoot we map the full asset list — the hero film, the placement-sized cut-downs, the vertical and square variants, the teasers — so a single production day is captured to serve all of them. That is usually the difference between one expensive asset and a campaign’s worth of video from the same budget.
Both. In-house we cover 2D, 3D and motion graphics; live-action is produced with our partner studio Thunk under our creative direction, so a shoot-heavy campaign runs through one creative lead and one point of contact. Many marketing videos mix the two — live footage with animated product moments or motion-graphic overlays — and we build them as one piece.
Regularly. We plug into an existing campaign plan, take a brief from a brand or performance team, and work alongside a media agency running the buy — we handle the creative and the production, they handle placement and spend. With four studios across Asia-Pacific and North America we can keep a project moving across time zones, which matters when a launch date is fixed.
TESTIMONIALS
Tell us what you’re trying to communicate, and we’ll recommend
the right production approach.