Video content is becoming the most popular medium for commercial marketing. There’s a video to be seen everywhere you look.
As a result, a company that hasn’t gone on the video marketing bandwagon is just throwing money away. There are a plethora of videos that organizations may generate when it comes to video marketing. And, a promotional video is one of the most basic but effective tools.
About 83 percent of marketers admit that promotional videos provide a positive return on investment and 68 percent of consumers admit that they prefer to learn about a product or service by watching a promotional video. Now then, let’s know more about the promotion video and its benefits.
What is a Promotion Video?
A promotion video is a short yet powerful tool designed to highlight a product, service, event, or brand. Much like a movie trailer, it gives just enough to spark curiosity without revealing everything. The goal is to motivate viewers to take the next step by providing the right information in an engaging and impactful way.
A well-crafted promo can showcase a specific product, share a brand’s mission, or bring your brand story to life. It works across different platforms, from holiday campaigns to user generated content, helping a broad audience feel more connected to your brand. A perfect example is how Rare Beauty means more than makeup, it inspires people to embrace their own skin while boosting brand visibility.
Unlike hard-sell ads, a promotion videos does not need to push aggressively. Instead, it delivers a powerful message that effectively communicates your value, improves click through rates, and builds trust.
With the right creative approach, promo videos not only boost sales but also drive long-term relationships by making your audience feel connected. In today’s digital space, they are a powerful tool for driving sales and ensuring your brand’s message resonates across all the games of marketing.
Also read: 5 Examples of Creative Brand Video and Why You Need One!
The Benefits of Promotional Videos
Video may be a highly successful marketing medium that firms can use to their advantage due to its flexibility. Here are some of the advantages of using a promotional video.
1. Video Develops Interest and Captures Attention
We are naturally drawn to moving imagery, which provides video an advantage over text and photographs. Video can engage people from all over the world. Even if you don’t understand the language or have no prior knowledge of the subject, you can still watch and listen, interpreting the message for yourself.
Video gives people a simple, easy-to-understand manner to absorb information with minimal effort. It doesn’t require your entire concentration because it can be absorbed passively. They are less time-consuming and less demanding on the viewer than reading articles or books.
2. Create Brand Awareness Across Different Platforms
Footage that promotes your brand can raise awareness of what you have to offer. This may be extremely beneficial to your company.
When brand colors and logos are used consistently throughout, they may leave a lasting impression on the audience, making your company more remembered. When combined with a strong call to action, the video may help your company achieve its objectives, such as attracting new customers and inquiries.
3. An Engaging Promo Video is Easily Shareable
Promotion videos can be shared across a wide range of digital venues, including all of the major social media networks, online publications, and newspapers. This is why online promotional videos are swiftly becoming the most popular method of increasing brand recognition.
Making a video that is hilarious, emotional, or unique will enhance the likelihood of your audience sharing it. When your audience shares your video, it reaches a significantly larger audience than sponsored advertising ever could.
Also read: Check Out This 5 Examples of Great Event Launch Video!
Why Should Promotion Videos Be Animated?
We now know that video may be a valuable addition to a company’s promotional weapon. It’s one of the most flexible and profitable forms of digital marketing. It allows you to communicate the narrative of your company or product in a fun, engaging way in just a few minutes.
Animating a promotional film is one of the most effective methods to do it. Here are a few reasons why animated videos may help you with your marketing.
1. Explainer Videos Make Complex Topics Simple
In a way that text or live videos can’t, animated explainer videos can bring concepts to life. Whiteboard animations are incredibly successful at teaching step-by-step operations in a fun and straightforward manner while also attracting the attention of your customers. In only a few minutes, they’ll have a deeper grasp of your products and services.
2. Build a Better Connection with Customers
Animated videos are a fantastic method to interact with customers on a more personal level when it comes to brand marketing. It’s easy to show off your brand’s unique perspective and personality using animation. It lingers longer in the thoughts of your customers, resulting in an improved recall.
Your brand has a great potential to be authentic and present a unique point of view through animated videos.
3. Help you answer common questions
Animated explainer videos allow you to respond to customer questions, solve consumer issues, and convey all product features and benefits before they even ask. Written content is more likely to be disregarded or overlooked, but an animated video may deliver all relevant information in a short amount of time.
By just posting a simple video on your website and social media, you may improve conversions by as much as 80%.
4. Less expensive to make
Animated videos are less expensive to produce than other forms of videos. When shooting a live-action video, there might be a long list of expenditures to consider. You’ll need to cast performers, scout locations, coordinate props and production time, plan for filming and post-production, and so on. Furthermore, updating or altering the text might be a difficult task.
On the other hand, you may avoid a lot of this trouble by using an animated video. You just need to contact a design firm or an animator and leave the creative work to them.
Also read: The Reason Why You Should Use Social Media Animation Videos
5. Funnel-fit: From TOFU Explainers to BOFU Conversions
Animated video promo is not just a nice-to-have, it is an essential tool throughout the funnel. At the top, explainer videos help capture attention, deliver key messages with concise language, and strengthen brand visibility in an engaging and impactful way.
Many promotional video examples, from Rare Beauty highlights to Xbox Series launches, prove how great video can build a brand’s image and grab attention with a clear call to action.
In the middle and bottom funnel, animation acts as a game changer. A skilled promo video maker can create content that addresses pain points, guides the target audience with a step by step guide, and reinforces the value proposition.
With strong production quality, adaptive AI features, and flexible visual content, brands can scale across multiple platforms and different elements. The result is a well crafted final product that inspires action, drives conversions, and supports every next campaign while keeping the brand’s message clear.
The Limitation of Traditional Promo Videos
While live-action content has long been seen as the standard for a great promotional video, it comes with challenges that often outweigh the benefits.
1. Live-action = expensive, rigid, hard to update
Live-action promotion videos look great but are costly and rigid. A well crafted promotional video needs talent, location, lighting, and often paid stock footage. Updating means reshooting, extending timelines.
Marketers need flexible content to deliver the brand’s core message effectively. Animated videos provide high quality visuals that enhance brand awareness affordably.
2. Long timelines, high costs
Producing a great promotional video live-action involves permits, crews, and endless behind the scenes snippets. For any promotional video company, costs rise while campaigns risk delays.
Marketers who want to make a promo video for social media channels struggle with slow production. Animation creates compelling visuals fast, ensuring a high quality promotional video with better cost control.
3. Not scalable across multiple campaigns
A successful promo video live-action often fits one moment, making it hard to repurpose for email marketing campaigns, paid advertising, or social media platforms.
Brands need an engaging promo video that can build brand awareness, share their brand story, and strengthen brand identity. Animated videos adapt easily, using visual elements and a compelling script to boost conversions across platforms.
Case Studies: Bringing Brands to Life with Animated Promotional Videos
At Superpixel, we specialize in crafting animated promotional videos that not only look beautiful but also capture attention, enhance brand awareness, and drive sales.
Whether it is a breakthrough tech product, a lifestyle service, or even a retail gallery experience, our team ensures each project delivers a powerful message in an engaging and impactful way.
Here are some examples of how we have helped global brands communicate their story.
ASUS ExpertBook B9: World’s First Carbon Neutral Business Laptop
For ASUS, Superpixel created a sleek motion graphic promotional video to launch the ExpertBook B9, the world’s first carbon neutral business laptop. The video highlighted its lightweight design, long battery life, and eco-conscious innovation, positioning it as the ultimate companion for professionals on the go.
By combining compelling visuals with a clear call to action, the video reinforced ASUS’s brand mission of uniting performance with sustainability.
Simmons Gallery: Raffles City Promo Video
Simmons wanted to celebrate both comfort and history through an immersive gallery experience.
Superpixel produced a unique 2D cut-out animation that showcased inspiring women such as Eleanor Roosevelt, Empress Dowager Cixi, and Soong Ching Ling while connecting them to Simmons’s legacy of quality sleep.
This engaging promo video elevated the brand’s prestige, turned a retail space into a cultural journey, and showed how animation can transform even a holiday campaign into a powerful tool for storytelling.
Brother Printers: 3D Animation for Toner Box Series
For Brother, we developed a 3D animated promotional video that demonstrated how genuine Brother toner boxes deliver high-quality prints while reducing maintenance costs.
Instead of a technical brochure, the animation became a perfect example of simplifying complex features into content that a broad audience could understand.
With strong production quality and a creative approach, the video helped Brother build trust, reinforce brand identity, and inspire customers to choose authenticity for long-term value.
Make a Promotion Video
One of the most effective methods to advertise your company is through promotion videos using animation. It provides you the ability to simplify complicated concepts into simple promos that yet look amazing!
You can make these advertising videos fast and easily with Superpixel. We’ve worked on a variety of animation videos for a variety of companies, and we’ve always delivered! Please contact us if you’d like to learn more about what we can do for you.
