Why do so many crypto companies struggle to explain what they actually do?
You’ve built powerful blockchain technology. Your tokens solve real problems. Your business strategy is solid. But the average consumer online lands on your website, scrolls through dense text about cryptocurrency assets, efficient mining, and decentralization… and leaves.
It’s a confusing landscape. This is exactly where a crypto explainer video becomes a game-changer.
Key takeaways
- An animated explainer video simplifies complex concepts in cryptocurrency for non-technical audiences.
- Blockchain explainer videos help crypto companies build trust and improve customer experience.
- Clear structure, analogies, and visual storytelling prevent audiences from getting lost.
- The right creative process ensures your animated explainer video project aligns with business strategy.
- Distribution across landing pages, social media, and YouTube maximizes impact.
What a Crypto Explainer Video Is (and What It Must Do)
The goal of a crypto explainer video is to effectively convey a company’s message and unique selling proposition in a visually engaging manner.
At its core, a crypto explainer video helps your company explain what your project actually does, without jargon.
Crypto explainer videos help companies communicate complex technologies to their audience. Whether it’s bitcoin infrastructure, safe cryptocurrency custody, or new tokens entering the market, your video explains the value clearly.
Explainer videos can simplify complex topics like cryptocurrency using visuals.
Read more: Crypto Motion Graphics: Explain Web3 Products Without the Hype
Animated explainer videos simplify complex topics like cryptocurrency using visuals. Through animated characters, infographics, and clear metaphors, even abstract blockchain technology becomes tangible.
Using animation in explainer videos can help bridge the gap of understanding for beginners in cryptocurrency.
Animated explainer videos can effectively simplify complex blockchain concepts for non-technical audiences. That’s crucial if your audience includes many individuals who are curious but hesitant to start learning about cryptocurrency trading.
In my experience working with animation explainers teams, the strength lies in clarity. If the viewer can’t summarize your solution in one sentence after they watch, the video isn’t working.
Why Animated Explainer Video Works for Web3 Marketing
Let’s talk results. Crypto explainer videos can help convert website visitors into investors by clearly presenting advantages and ideas.
Explainer videos can convert website visitors into investors by clearly presenting advantages and ideas. When the video sits on landing pages, it reduces friction in the customer experience.
Animated explainer videos can help convert website visitors into investors.
Animated explainer videos can help convert website visitors into investors because they remove confusion from the trading cryptocurrency experience. They show how the process works. They answer people’s questions.
A successful crypto explainer video can increase customer engagement and build awareness for a project.
Read more: How Crypto Animation Services Turn Web3 Confusion Into Sales
In the other topics, a successful crypto explainer video can increase customer engagement and build awareness by making cryptocurrency more fun and less intimidating.
Explainer videos can establish a powerful online presence for crypto companies. Buyers usually expect clear overview videos that explain the company’s core values, the daily operation of the platform, and how it runs daily operation securely.
Animated videos can be used across various online platforms to enhance a company’s online presence.
Crypto explainer videos can be used across various online platforms, including social media, landing pages, and email marketing.
Crypto explainer videos can be used across various online platforms, reinforcing your marketing strategies and complementing other marketing strategies.
At SuperPixel, our creative directors animation explainers approach ensures every animated explainer video project aligns with your broader business strategy. We don’t just create online videos — we create brand videos that deliver creative output with a clear objective.
Read more: Blockchain Product Demo Animation: Show Web3 Value in 60 Seconds
What Blockchain Explainer Videos Need to Explain
The basics viewers expect (decentralization, blockchain, cryptography)
Decentralization means no single entity controls the network; it is maintained by a network of users who verify transactions through consensus.
Decentralization allows cryptocurrency to function without a central authority like a bank or government.
Blockchain is a distributed public ledger that records all transactions across a global network of computers.
Cryptography secures transactions in cryptocurrency, making them nearly impossible to counterfeit or double-spend.
Your blockchain explainer videos must explain these basics in plain language. Many organisations assume viewers understand this. They don’t.
Wallet and security concepts (private keys, protecting information)
Private keys are secret codes that prove ownership of cryptocurrency, stored in digital or hardware wallets.
Animated explainer videos can effectively demonstrate how to protect and secure information in cryptocurrency.
Animated videos can effectively demonstrate how easy it is to protect and secure information in cryptocurrency, visually showing what happens if a key is lost or compromised.
Security builds trust. Trust drives adoption.
Mining and issuance (how new units appear)
New units of cryptocurrency are created through mining, where computers solve puzzles to validate transactions and add new blocks to the blockchain.
Explaining efficient mining visually makes abstract technology easier to grasp. It transforms technical diagrams into animated flow.
Structure That Keeps Viewers From Getting Lost
Clear structure and plain language
Avoid using jargon in cryptocurrency education; simpler terms should be used to enhance understanding.
Effectively communicating the basics of cryptocurrency requires breaking down complex technology into tangible concepts.
A clear structure in communication ensures that the audience does not get lost in technical jargon.
This is where creative team directors and in house creative director collaboration matters. The creative process should map:
- Problem
- Solution
- How it works
- Why it matters
Visual teaching tools (motion graphics, infographics, analogies)
Visual storytelling and clear analogies are effective approaches in educating about cryptocurrency.
Using clear visual aids, such as motion graphics and infographics, can simplify complex concepts in cryptocurrency education.
Imagine flipping through a flipbook that each page building on the last. That’s how making explainer videos should feel.
PREP method for clarity and retention
The PREP method helps reinforce learning by stating a point, explaining its importance, providing an example, and reiterating the point.
For example:
- Point: Decentralization increases security.
- Reason: No single point of failure.
- Example: Bitcoin network verification.
Short educational formats (when “5 minutes” works)
Short educational videos, like those explained in 5 minutes, allow users to navigate specific topics easily.
Overview videos are powerful. Especially for organisations islandwide trying to educate teams about safe cryptocurrency practices.
Performance Proof Points (Memory, Retention, and Why Video Wins)
Visuals can make cryptocurrency content up to 6.5 times more memorable than text alone.
Viewers retain 95% of a message when watching it in video form, compared to just 10% when reading text.
That’s why blockchain explainer videos outperform static pages full of text.
The average consumer online prefers to watch, not read.
Production Process (What Decision Makers Actually Need to Plan)
Requirements, goals, and audience definition
The production process for a crypto explainer video typically involves defining the project requirements and evaluating the client’s needs.
Your animation explainers team should define:
- Target audience
- Core message
- Length
- Tone
- Distribution platforms
Creative directors and talented individuals collaborate to ensure the creative output meets optimum expectations and quality standard.
Cost drivers (length and requirements)
The cost of creating a crypto explainer video is often based on the length of the video and the specific project requirements.
Longer overview videos require more animation, background music design, scripting time, and creative iteration.
A clear brief saves time. And time saves budget.
Distribution: Where Crypto Explainer Videos Get Used (So You Plan Once)
Animated videos can be used across various online platforms to enhance a company’s online presence.
Crypto explainer videos can be used across various online platforms, including social media, landing pages, and email marketing.
Crypto explainer videos can be used across various online platforms such as:
- Website homepage
- YouTube
- Investor pitch decks
- Social ads
- Product onboarding
Plan distribution before creating. Go big or go home.
What a “Successful” Crypto Explainer Video Looks Like
Crypto explainer videos can help convert website visitors into investors by clearly presenting advantages and ideas.
Ready to jump on the trend and elevate your digital storytelling? At SuperPixel, our creative and talented individuals help businesses working in blockchain transform complex ideas into compelling animation.
Let’s create an animated explainer video project that makes cryptocurrency easier to understand and more engaging to watch.
