We see LED displays mostly used for outdoor advertising, product and service promotion, billboards, store signs, and even to provide information to the public.
One of the most common reasons why LED display offers a great deal for most businesses is because moving images and videos can capture, most often than not, the interest of their potential market better than static, and other digital displays. What’s more with the use of these huge outdoor display screens!
People can see this huge outdoor led display while going to work or going home as they are often seen in the busy business district where people from almost all walks of life can see them.
Learn more about what 3D LED display is, how they work, their benefits, and examples in this article.
What is a 3D LED Display?
A 3D LED display is a new way to let the viewers enjoy three-dimensional graphics or even videos with their bare eyes, hence the term “naked eye” 3D display.
3D LED display is often installed outdoors, that has creative LED screen, which usually appears on building facades, to attract potential customers as businesses use this to promote their products and services or simply increase their brand awareness.
The best viewing distance and range outdoor display screens are often situated in areas where people usually come and go such as business district environment, at crossroads, or in squares. This increases the likelihood that advertisers and businesses achieve their goal of attracting more audience to look at the led display.
How does 3D LED Display Work?
Now that we understand what a 3D LED display is, let’s find out below how they work.
In contrast to 3D films requiring 3D glasses, a naked-eye 3D display screen can provide viewers with a perception of depth without the need for such eyewear. To briefly explain, when our eyes see an object, we see two different tiny pictures because of the small distance between our left and right eyes. Our brain then combines the images from our left and right eye, presenting them in a three-dimensional view.
3D display screen uses a flexible LED screen that is either curved or bent to 90 degrees so that two images taken from different angles are combined producing a three-dimensional image.
The Evolution of Outdoor LED Media
We have seen traditional LED screens over the years in the form of static images, texts, and graphics. This is what we’ve seen in banners, posters, billboards, and painted signs. Their goal is to inform the public about the brand, promote products and services, or simply provide information.
Moreover, we see traditional displays in public locations where people can see them on their way to work or while waiting in line and at certain commercial spaces.
With the advancement of technology continuing to expand in various formats, comes the popularity of the 3D LED display.
In 3D LED displays, consumers view products and services more realistically and convincingly. With the use of the 3D LED display, brand and product displays are lifelike because images are larger, clearer, and, of course, in 3D!
Furthermore, 3D LED display is not only limited to printed images and texts. Recent technology allowed viewers to see videos, motion graphics, images, and more that are not possible in traditional displays.
3D LED display offers a unique and exciting way of introducing products and services, which then leads to increased brand recognition. Therefore, customers become curious about these brands, making them an effective tool for marketing campaigns.
Unlike traditional LED screens that are often shown advertisements to a generic audience, a 3D LED display can show the right advertisements to the right customer at the right time.
Back in the day, advertisers needed to contact media companies to discuss their ad campaigns to be advertised at a certain location. This is when the traditional LED screen is still one of the best ways to advertise brands and products.
With recent development, the use of data analysis software allows businesses to manage and adapt to customer insights, helping them understand the demographics of their target audience. Therefore, advertisers can now easily access data that would allow them to connect with their target audience much better.
Lastly, we can say a 3D LED display becomes a much better way to convey messages to their target audience. Meanwhile, a traditional outdoor led screen can be less appealing and less effective as it does not easily attract customers’ interest and curiosity as a 3D LED display can easily do.
Benefits of 3D LED Display in Businesses
Making digital advertising a key component of your business marketing plan has never been more beneficial. More businesses are adding it to their ad campaigns as they see its huge potential to increase brand awareness, reach a wider audience, and promote products and services effectively.
Let’s look at the benefits of using a 3D LED display as part of your marketing campaign.
1. Connect with consumers both outdoors and online
Using an LED screen can connect to your target audience whether they are outdoors or online. While this benefit can also apply to 2D displays, the impact is better felt when using 3D displays.
Imagine, on your way to work, seeing the usual Coke bottle advertisement, previously on a flat screen, with the bottle and the person occupying and being moved in three-dimensional space.
Consequently, you can indirectly connect with your audience online as people who watched the screen, recorded the event, and took photos or videos to post on their social media can see your advertisement. Therefore, advertising becomes more effective in connecting both those who can access outdoor and online advertisements.
2. A 3D Display Screen is an excellent tool for attracting attention.
The attraction of a 3D LED screen will be hard to resist, especially for first-time spectators. The more engaging 3D content you produce, the more attention you’ll get from your intended audience. And because the appeal of 3D LED display is unique, audiences tend to get curious about the product or the company they saw and could potentially become customers.
3. A creative approach to building brand awareness
Using 3D display screen to advertise your products and services means that your digital content can be displayed with high-quality outdoor LED screen and passed on to a broader public audience. You can get your ads in front of a broad cross-section of a local community, generating new interest, and increasing awareness about your company and inquiries about your products and services.
Examples of Outdoor 3D LED Displays
The main goal of using a 3D LED display screen is to attract new and existing consumers to promote products and services.
Therefore, colourful and extremely captivating 3D content can undoubtedly help to achieve the goal. There is no doubt that businesses across various industries are started using a 3D LED screen for their ad campaigns.
Here are examples on where you can promote your business through a 3D LED display.
1. Shopping Malls
Without the need for 3D glasses, people are enjoying 3D displays found in shopping malls. It is another form of marketing to help companies promote their services to a wider audience. With compelling content that viewers can enjoy, a 3D LED screen in shopping malls may soon be a regular visual attraction.
2. Retail Stores
With 3D technology, brands can easily showcase their products through LED displays. This can easily attract interest from onlookers and excitement even to existing customers. This is also what the largest athletic apparel company Nike did when they advertised their ‘Max series’ right outside of the Shinjuku station in Japan.
3. Centre of the Business District
As people become more familiar with 3D technology, brands and media companies are taking advantage of its popularity by showcasing intriguing videos and images in busy, public places such as what the South Korean creative agency ‘d’strict’ did when they display waves crashing down onto a blue whale in this huge 3D LED display in New York City.
Another way to showcase your service to the public is by using a 3D LED screen in business exhibits. This is an impressive way of advertising your service while creating a memorable experience for onlookers and potential customers.
Although schools and universities may still be using a traditional display, a 3D LED display can be a promising tool for the delivery of high-quality content to students and can be a good way to promote the school to new students.
Alternately, 3D LED displays can be used in art galleries and museums to pique the visitor’s interests and their overall visual experience.
The Limitations Of a 3D LED Display For Commercial Use
Despite their immense popularity, commercial uses for a 3D LED display are still limited to some extent. Here are some of the reasons why.
1. Production of 3D content is expensive.
Although they can be effective, not all businesses can afford such high costs to use a 3D LED display to advertise their products and services. The price of producing creative content on a 3D LED display ranges from $500 per second to several thousand US dollars per second.
2. Custom 3D content is required for each screen.
The best viewing angle for a curved glasses-free 3D LED display is only in one direction. Additionally, 3D content must adjust to the dimensions, viewing angles, and other features of the screen. During production, it can be challenging to coordinate content between different screens. As a result, producing 3D content needs to be unique that would offer a fresh visual experience to the audience.
3. Challenges in combining content and brand value
The challenging part of using a 3D LED display to advertise products or services is that creativity reflects commercial value. This means that fresh and unique ideas need to be informative or useful to the audience that would solve the customer’s problem to make the visual experience more appealing to them. The key to achieving successful advertisement is to find the perfect balance to fulfil both the customers’ and brands’ goals.
Therefore, it is essential to satisfy the company’s marketing requirements while also making the content appealing so that audiences would want to see it and eventually, inspire them to take action.
4. The Future of Outdoor Advertising Display
The use of 3D LED displays to advertise products and services is slowly gaining popularity. In addition to being significantly more appealing to the public than traditional displays, 3D LED displays are also great for advertising and branding strategies.
Furthermore, the public may now connect with the content being broadcast on the LED screen more easily thanks to 3D displays. Additionally, it is more likely to draw interest and capture people’s attention through this format.
However, brands also need to consider some of its downsides so they can reap the benefits of using 3D outdoor LED displays for their marketing campaigns.
Create 3D Content with SuperPixel
If you’re looking for a production company that can help you with 3D content creation then SuperPixel might be the one for you.
SuperPixel is a design-driven animation studio that helps businesses to increase brand awareness, deliver compelling stories and more through high-quality animation content whether it is in 2D or 3D format. We can also help you in creating high-quality content such as motion graphics, animation or interactive content, which you can display in your 3D LED display video presentation.
Contact us today and let SuperPixel help you succeed to reach your business goals.