Finding the best Singapore production house isn’t as simple as Googling a list and picking the top name.
Most brands today struggle with the same problems: videos that look good but don’t convert, teams that overpromise but underdeliver, and production partners who don’t fully understand the brand’s message or target audience.
Even worse, many companies spend time and budget on shoots that drag on, unclear workflows, or content that ends up feeling generic.
With so many production houses in Singapore claiming to be “the best,” the real challenge isn’t choosing a studio, it’s finding one that actually understands your goals, supports you from script to post-production, and produces content that truly stands out.
Before you commit to a team, it’s worth knowing what a production house really does and how to identify the right one for your needs.
What is the definition of a production house?
A production house or production company, or also called video production company, is a content-producing business, including films, television, music, video games, corporate films, etc. This term mostly refers to film production companies.
Singapore is one of the best destinations for video production as there are many top video production companies in Singapore.
What do production houses do?
Video production companies perform tasks of producing videos or content from pre-production to post-production.
Video production company’s projects may range from small-scale television productions to large full-length films, corporate videos, event videos, tutorial videos, brand videos, advertising and promotional materials, short films, and many other types of video production.
But for sure, no matter what kind of project they’re doing, every video production company will assist numerous aspects of planning, shooting, marketing, advertising and publicity from pre-production to post-production to maximize their project.
Some of the things that a video production company does are as such:
- Manage editing or media creation
- Buy or rent camera equipment
- Facilitate casting and contract hair, makeup, costumes, and production design
- Develop quality scripts
- Secure IP
- Perform market research and video marketing
- Pitch to distributors
Do we need a good film production company?
Video production requires experience, professional equipment, and knowledge.
A good video production industry may help firms to save time, money, and achieve their vision.
A professional and great film production company provides video services that may help corporate to minimize their preparation time and organize the motion pictures they needed with a time body that meets the firms’ desires, so these firms don’t lose their valuable time.
A professional video production company speeds up the video production process by understanding what needs to be done so they can create videos that may reach the audience targetted by the corporate.
Corporate video production companies have professional equipment that allows clients to have better shots for their video content, and also give the best video services to provide quality video content.
Also Read: What is the true meaning of Cinematic Video
SuperPixel, Singapore’s Best Production House
SuperPixel is widely recognised as one of Singapore’s best production houses, helping brands create compelling video content that stands out in today’s fast-moving digital landscape.
As an animation and creative production studio with deep expertise in film, motion design, and video production, we work with organisations across diverse industries from government agencies to leading global brands by creating tailored videos that elevate brand visibility and communicate stories with clarity.
Whether you need Singapore corporate video production, animated explainer videos, recruitment videos, brand films, or even full-fledged social media campaigns, our creative team guides you through every step of the journey.
From concept development to the final video, we deliver seamless production backed by technical expertise, creative flair, and cutting-edge technology.
Why Choose SuperPixel?
At SuperPixel, we’re a small but focused team of creative directors, animators, illustrators, and designers who genuinely enjoy turning complex ideas into videos people actually want to watch.
We work closely with clients, figuring out what they need and shaping visuals that feel clear, intentional, and on-brand.
Over the years, we’ve partnered with companies across Asia, and what they value most is our mix of creativity, reliability, and attention to detail.
Whether it’s a green screen shoot, corporate photography, or a full-scale campaign, we make sure every frame earns its place and contributes to a story that works.
What Does SuperPixel Do?
We offer a comprehensive suite of production services designed to cover every type of video production need from simple marketing videos to large-scale immersive experiences.
Our capabilities include:
- Corporate video production
- Branded content & brand story films
- TV commercials & broadcast packages
- Social media campaigns
- Product videos & explainer videos
- Training videos
- Event content
- Commercial photography
- Corporate photography
- Video editing & post-production services
- Sound design & audio production
- Location scouting and video shoot support
- Full post-production phase management
We also help brands navigate video production costs with clear scoping, transparent planning, and competitive pricing.
SuperPixel’s Core Creative Specialisations
1. Animation
From 2D and 3D animation to stylised visual effects, our animation team transforms ideas into compelling visuals that make your brand story feel alive. Whether it’s educational content, marketing videos, or animated explainer videos, we specialise in creating tailored videos that resonate with audiences.
2. Motion Graphics
As a design-driven video production house, we turn complex concepts into simple, relatable communication using motion design. Our team blends creative storytelling with clean visual language to produce impactful graphics for corporate content, marketing campaigns, and social media.
3. Interactive Content
Beyond traditional video, SuperPixel also creates immersive visual experiences. This includes touchscreen interactions, experiential installations, and interactive storytelling used in exhibitions, events, and government showcases.
Next-Gen Production: Immersive & Experiential Content
Modern brands need more than just video that they need experiences. That’s why SuperPixel also offers:
1. Immersive Visuals
Cinematic, high-impact visuals that elevate events, exhibitions, and brand launches.
2 Interactive Experiences
Touchscreen content, digital installations, gesture-triggered activations, museum-grade interactives.
3. FOOH (Future Out-of-Home)
Large-scale LED experiences, anamorphic 3D billboards, and experiential retail visuals.
4. VR / AR Content
Virtual walkthroughs, augmented training experiences, product previews, simulations that great for real estate, education, and enterprise training.
These innovative formats go beyond traditional video and give brands powerful new ways to communicate, educate, and engage.
SuperPixel’s 7-Step Process to Create Super Content
1. Briefing
First thing first, SuperPixel listen to clients’ objective, vision, and goals to get at the heart of the story, and also to understand the story completely. To continue to the next step, SuperPixel delves into all the key elements and information needed, such as your target audience, deadline, and budget requirements.
2. Scripting
Scripting is the first major milestone of the project. Clients have the freedom to steer and amend their script, even if they have their own script ready, or if they require collaboration to craft the message they want to convey.
When they finally got satisfaction with the script, clients can sign off their script. SuperPixel will continue to the next step, which is voice-over recording if required by the project, only if the clients have signed off on the script.
3. Storyboard
The storyboard consists of a number of frames with illustrated sketches to represent each shot or how the video will unfold. Descriptions of the visuals and narration relevant to the scene are placed under each frame.
4. Styleframes
While storyboards are only consisting of illustrated sketches, styleframes are fully colored frames that provide an idea of the final look of the video. These styleframes indicate the look and the feelings brought on every major scene.
5. Filming
After necessary preparations are carried out, including cast, camera crews, and filming location selection, plus preparations of equipment needed, the actual shoot then can be conducted. After the footage is recorded, this footage is then brought back to the studio for post-production processes.
6. Editing and Animation
Necessary enhancements to the footage, including editing the raw footage, applying color correction, or filters, graphics, and special effects are done by a talented team in this stage.
7. Music, Voice Over and Sound Effects
In this stage, any relevant sound effects or ideal voice to match the brand are added, with the shortlisted music mixed in, while also adjusting the need to the budget.
Works Done by SuperPixel
SuperPixel has collaborated with talented teams behind some of the world’s leading brands including FOX, Giant, DBS, Pigeon, Coca-Cola, Kao, National Geographic, Gardens by the Bay, Panasonic, and more.
As a reliable creative partner, we’ve supported previous clients across diverse industries by delivering high-quality visuals, strong quality control, and a smooth entire process from concept to final delivery.
Below are three standout projects that reflect our approach to visual storytelling, innovative solutions, and the level of craft expected from one of Singapore’s best video production companies.
1. CIMB Singapore — 3D Anamorphic Festive Campaign
CIMB Singapore engaged SuperPixel to produce a high-impact 3D anamorphic animation for the CIMB Plaza LED façade in Raffles Place.
As a studio rooted in film and video production, we crafted a piece that felt larger than life where festive elements seem to break out of the screen and immerse passers-by.
Why it stands out:
- A bold 3D anamorphic illusion designed with high-quality visuals
- Adaptable across multiple festive seasons, supporting CIMB’s broader marketing objectives
- Captured massive engagement in a high-traffic zone
- Demonstrates why brands choose SuperPixel as a reliable partner for long-term campaigns
This project highlights how SuperPixel uses video production services and cutting-edge animation to turn a simple greeting into a captivating visual journey.
2. Pacific Place Jakarta — Aquarium 3D LED Display
Pacific Place commissioned SuperPixel to craft a giant 3D underwater world for their flagship LED installation designed specifically to boost foot traffic and social media virality.
By combining artistic direction with deep video production expertise, we engineered an illusion that feels almost real.
What made it special:
- A full 3D animated ocean crafted with high-quality visuals
- Perfectly suited for FOOH displays, generating buzz online and on-site
- Cinematic pacing and playful interactions with sea creatures
- Built to maximise depth and scale through advanced visual storytelling techniques
This case shows how a media company like SuperPixel blends creativity with technical precision to deliver innovative solutions for malls and leading brands.
3. Mandai Wildlife Group — Ranger Buddies: Arlo Animation
For Mandai Wildlife Group, we produced a warm, character-led 3D animation featuring Arlo the King Penguin designed to help kids understand environmental themes in a fun, emotional way.
As one of the region’s go-to studios for high-quality videos, we helped turn educational content into something engaging and memorable.
Key highlights:
- A charming 3D animation built with strong visual storytelling
- Balances fun and learning, perfect for families and young audiences
- Reinforces Mandai’s long-term brand ecosystem
- Shows how animation can be both meaningful and impactful
This project reinforces our reputation as a creative partner that helps organisations deliver impactful corporate videos and branded content with heart.
