Video content is often signified as the key to success on social media platforms – but why is that the case?
In today’s globalised market, video content consistently outperforms other content forms by driving higher user engagement such as likes, comments and shares.
It has become the preferred medium for storytelling and information sharing, whether through short videos like the ones on TikTok or longer, more informative YouTube videos.
Which is why it’s seen as a crucial component to do well on social media platforms. As businesses race to leverage video in their social media strategies, standing out amidst the flood of content has become much more difficult.
The competition is fierce, and the need to create videos that are fresh, unique and memorable is now more pressing than ever. But that’s where motion graphic comes in as a game changer.
Key takeaways
- Motion graphics effectively explain complex ideas into engaging and memorable visuals with animation, smooth transitions, and creative effects.
- Motion graphics video have numerous benefits for companies, such as capturing audience attention, improving message retention, and boosting engagement across platforms.
- By incorporating motion graphics into videos, businesses can create memorable experiences that differentiate their content in a competitive online space.
What is Motion Graphics in Animated Videos?
Motion graphics which are essentially animated graphics or illustrations – are emerging as a viable solution to this problem. Motion graphics are a blend of graphic design, smooth transitions and animation to create impressive visual art.
Unlike traditional live-action videos, motion graphics can capture attention almost immediately which is why they’re considered the top dog among various animation styles in the industry.
They’re bold, visually interesting and adaptable to a wide variety of styles and messages. And this appeal lies in their ability to transform complex ideas into easy-to-digest but still engaging visuals.
Moreover, motion graphics videos don’t just grab attention, they keep the viewer engaged. With attention spans shrinking and the volume of online content continuing to grow, ensuring your audiences are engaged is crucial.
So, in a crowded digital space where everyone is vying for attention, motion graphics serve as a secret weapon for anyone looking to stand out and stay in the spotlight.
What makes motion graphics special is their ability to bring ideas and stories to life through captivating visuals. By using animation techniques, smooth transitions, and creative effects, motion graphics not only grab attention but also make information interesting.
Whether they’re in ads, videos, or presentations, motion graphics add an extra punch to content, making it more appealing and memorable.
To help you grasp the concept better, take a look at these motion graphics examples created by SuperPixel for the ASUS ExpertBook B9 product video.
In the motion graphics video, you’ll notice how each word seamlessly transitions to illustrate the features of the Asus ExpertBook B9. These animated movements are what we typically call animated motion graphics.
They’re crafted by blending different motion graphics elements like illustrations, typography, and even photos using 2D or 3D animation techniques.
To delve deeper into this topic, be sure to read – Why You Should Use Motion Graphics Service for Your Business.
Types of Motion Graphic Videos
After watching the example video, do you feel you have a clearer understanding of motion graphics? Let’s dive into its different categories to further enhance your knowledge of motion graphics videos.
Explainer Videos to Communicate Complex Ideas
One of the most popular forms of motion graphic videos is explainer videos which are designed to simplify and clarify concepts for the audience. Motion graphics provide specific emphasis on different elements of the video, making it easier for viewers to remember the content.
These types of videos usually incorporate various additional elements such as typography and visual effects enhancing the audience’s grasp of the presented information.
Here’s an example of a motion graphics explainer video by SuperPixel animation studio.
To understand more about explainer videos, be sure to read – Get to Know 7+ Types of Explainer Videos.
Brand Videos
This Lazada animated motion graphics video showcases a powerful way to communicate complex messages through engaging visuals. By blending graphic design with movement, it transforms longer instructional content into a captivating experience.
The use of motion graphics not only keeps viewers engaged but also makes the steps easier to follow and remember, ensuring the message is both clear and memorable.
This approach helps break down instructions into digestible, visually appealing segments, making it a highly effective tool for delivering detailed brand messages.
But Why Use Motion Graphics?
The use of motion graphics in explainer videos or animation video has proven to be powerful for many industries, providing significant advantages for businesses seeking to develop their brand, such as:
A Visual Aid
Incorporating motion graphics into your videos can significantly enhance audience comprehension, especially when presenting complex data or statistics.
By combining motion graphics with other animated elements like dynamic typography or character animations, you create a more engaging and intuitive way to convey information, making it easier for viewers to grasp even the most intricate concepts.
Communicating Information Concisely
Motion graphics do more than just enhance visual appeal – they help audiences grasp information quickly and effectively. Unlike live-action videos or traditional speaking formats, such as a teacher lecturing in front of a class, which can be time-consuming and sometimes lead to viewer disengagement, motion graphics streamline the message.
They present information in a more concise, visually compelling way, making complex ideas easier to digest without sacrificing clarity. By combining visuals and motion, this approach delivers content that’s both engaging and efficient, keeping audiences interested while minimising the time needed to convey key points.
Creating a Lasting Impression
Videos enhanced with motion graphics tend to leave a stronger, more positive impression on viewers. The dynamic movements of the graphics help simplify complex information, making it easier for audiences to grasp key messages.
This clarity not only aids understanding but also boosts engagement. Viewers are more likely to return for future content, drawn by the creativity and ease of consumption that motion graphics offer. This unique visual approach sets your video apart from the vast sea of content online, giving it an edge in capturing attention.
10 Best Motion Graphics Examples to Inspire You
As you already know, motion graphics play a powerful role in the dynamic landscape of design and animation.
They represent the seamless fusion of artistry and technology, resulting in visually compelling narratives that leave a lasting impact. From intricate transitions to mesmerising visual effects, motion graphics showcase the pinnacle of creativity and serve as a wellspring of inspiration for those looking to elevate their projects.
Here are five exceptional motion graphics examples to spark your creativity and inspire your next project:
1. SI JIN Bali Farewell Video
For SI JIN Bali, a modern steakhouse with Korean flair, we created a great motion graphic video that marked their farewell after four successful years. Instead of static images, we used kinetic typography and cinematic effects to highlight the restaurant’s unique brand tone.
This compelling video shows how motion graphics artists can transform a brand story into a personal message that resonates on an emotional level. With stunning visuals and seamless transitions, the farewell became a perfect example of how motion design goes beyond animation—it’s about connecting with audiences.
👉 Watch here: SI JIN Bali Farewell Video
2. BytePlus Product Marketing Explainer
BytePlus needed to communicate complex concepts like CDN and Edge Function to a broad audience. We delivered a compelling video using infographic animations and animated charts to simplify complex ideas into clear visuals.
Our creative process combined motion graphics templates, consistent color palettes, and animated text with smooth dynamic transitions. The result was a great example of video marketing—bridging technical features with engaging storytelling that drives brand consistency.
👉 Watch here: BytePlus Explainer
3. ASUS ExpertBook B9 Launch Video
For ASUS, we produced a stunning motion graphics design to launch the world’s first carbon-neutral business laptop. The video blended live action footage with animated logos, animated text, and Netflix’s backstory–inspired title sequences to capture attention.
With sound design, seamless transitions, and colorful animation, the campaign highlighted both innovation and sustainability. This project is a perfect example of how motion graphics artists craft brand stories that align with global brands while maintaining brand identity and tone.
👉 Watch here: ASUS ExpertBook B9
4. TikTok Southeast Asia Mega Sales Campaign
TikTok Shop wanted a video show that captured the excitement of its Mega Sales. We produced a sizzle reel packed with dynamic transitions, upbeat music, and animated text overlays to energize audiences.
The design style combined infographic animations and kinetic typography to effectively convey both discounts and product variety. It’s a great motion graphic video that shows how clever motion designs can inspire purchases while keeping a broad audience engaged.
👉 Watch here: TikTok Mega Sales
5. GoBusiness IP Grow
GoBusiness needed to simplify complex ideas around Intellectual Property. We created a 2D motion graphics project that used infographic animations and simple shapes to make abstract concepts accessible.
The animation featured a consistent color palette, animated charts, and smooth transitions that made the complex subject both clear and engaging. This project is a perfect example of how visual storytelling helps brands effectively convey value to business owners.
👉 Watch here: GoBusiness IP Grow
6. KAO MegRhythm Steam Thermo Patch
For KAO MegRhythm, we created a compelling story through motion graphics design that showcased product benefits for menstrual comfort. The video used animated text, colorful animation, and a soft sound design to keep the brand tone approachable.
By focusing on clarity and brand identity, the video provided clear visuals that highlighted each product variant. This compelling video example shows how motion graphics can increase engagement and make even health-focused products resonate with a broad audience.
👉 Watch here: KAO MegRhythm
7. SGX Bullcharge
SGX Bullcharge wanted to encourage acts of kindness through a motion graphics campaign. We used kinetic typography, animated text overlays, and colorful animation to illustrate the domino effect of small actions.
The video combined visual storytelling with clever motion designs to inspire behavior change. With stunning visuals and a clear message, it became a perfect example of how motion graphics design can drive social good while encouraging viewers to act.
👉 Watch here: SGX Bullcharge
8. Pigeon – Milk Saver Pump
For Pigeon, we showcased the innovative Milk Saver Pump using animated logos, infographic animations, and dynamic transitions. The goal was to effectively convey the product’s unique benefits to a broad audience.
With stunning visuals, upbeat music, and seamless transitions, the video delivered clarity and emotional resonance. This great example of video marketing shows how animation can transform static ads into compelling video content that drives understanding and trust.
👉 Watch here: Pigeon Promotion Video
9. National Healthcare Group
The National Healthcare Group wanted to present a healthcare product through engaging visual storytelling. We created a game-inspired video that used animated charts, colorful animation, and text overlays to keep viewers immersed.
This video example transformed complex healthcare solutions into a compelling story that a broad audience could understand. By using a consistent design style with seamless transitions, the video provided both stunning visuals and clear explanations by making it a great motion graphic video for health marketing.
👉 Watch here: https://www.youtube.com/watch?v=chU8zMyZDtY
10. Lazada – Sponsored Solutions
In collaboration with Lazada, we produced a motion graphics project of three animated shorts introducing their Sponsored Solutions platform powered by SMART. Each compelling video was designed to highlight the service’s key features, providing a clear and engaging visual guide for brands and sellers.
Using 2D animation with animated characters, kinetic typography, and seamless transitions, the videos simplified complex concepts into a story that sellers could easily follow. This approach ensured the content was not only informative but also visually appealing for a broad audience.
👉 Watch here: https://www.youtube.com/watch?v=fY6OXnjkB6A
Create stunning motion graphics videos with us
At SuperPixel, we are your trusted partner for exceptional motion graphic solutions that elevate your brand’s storytelling.
Our talented and creative team of skilled animators crafts visually stunning content that captivates audiences and drives results. We tailor each animation to meet the unique needs of our clients, ensuring every project bursts with creativity and aligns with your vision.
Explore our diverse portfolio on our website, showcasing a range of impactful motion graphic works that demonstrate the power of this dynamic visual medium.
Connect with us today to discover how our expertise in motion graphics can enhance your visual communication strategies and set your brand apart!
