Have you watched a video today? Chances are yes, because videos dominate the digital world with a global reach of over 92 percent.
The challenge is that competition is fierce and live action videos, while popular, are often costly, time consuming, and difficult to repurpose. Animated sales videos offer a smarter solution.
They are budget friendly, easy to edit, and still highly engaging, helping businesses capture attention without draining resources. In this article, you will discover 5 reasons why animated sales videos can support your business growth.
Key Takeaways
- Animated sales video production can effectively shorten the sales cycle and allow you to allocate resources on finding more leads.
- Animated sales explainer videos are a great way to improve search engine rankings and deliver your sales proposition successfully
- People process and retain information better by watching animated sales videos allowing your message to be delivered effectively and with impact
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What is an Animated Sales Video?
An animated sales video is a great tool for businesses to effectively communicate their core message and support the sales pipeline.
By combining engaging visuals, creative imagery, and compelling storytelling, these videos simplify complex ideas into impactful videos that keep viewers engaged.
Think of it as your sales pitch in video format that highlights key features and solves customer pain points. The result is a final product that creates an emotional connection with potential customers and leaves a lasting impression.
Animated sales videos are produced with fewer resources while still delivering a strong branding message. With the right animation style, voice over, and strong call to action, they integrate into marketing channels like websites, social media, and email marketing campaigns.
This approach helps boost customer engagement, enhance brand recall, and drive more sales. In a crowded digital landscape, animated videos show an excellent example of how to create engaging video content that supports lead generation and revenue growth.
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How to Develop an Animated Video that Converts
Creating an animated sales video is not just about design, it is about strategy. Here are the key steps to guide your video creation process.
1. Define your goal
Decide whether you want to build awareness, generate leads, or drive revenue growth. A clear objective ensures the video supports your sales pipeline.
2. Know your target audience
Gain a deep understanding of their needs and pain points. This makes the final product resonate and builds an emotional connection.
3. Craft a Sharp Script to Highlight Key Features
Focus on key messages, compelling visuals, and real life situations your audience relates to. Keep it simple while ensuring a strong call to action.
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4. Choose the Right Animation Style for Complex Concepts
Select an approach that effectively communicates complex concepts. Explainer, whiteboard, or motion graphics work well for introducing a new service or product.
Styles such as motion graphics or whiteboard animation are effective for breaking down services and products into clear, simple visuals.
5. Add production elements
Enhance with music, voice over, and branding details. These elements strengthen brand identity and create a lasting impression.
6. Optimize distribution with Email Marketing Campaigns
Share the video across multiple marketing channels. From websites and social platforms to email marketing campaigns and even rental cars display screens, seamless integration increases reach and engagement.
Case Study: Product Layer Animation for Oribel PurePlay
To highlight the innovative design of Oribel’s PurePlay antibacterial playmat, SuperPixel created an animated explainer video using a clean 3D layer breakdown. Each component, from the antibacterial coating to the fabric mesh and foam base, was visualised with clear typography and seamless transitions.
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This approach simplified complex product features, making them easy for parents to understand while reinforcing trust in the brand’s safety and quality standards.
Reasons to consider animated sales videos for your business
Animated sales videos help you explain complex ideas in a simple way. They keep viewers engaged while supporting your sales and marketing goals.
Shorten Your Sales Cycle with Short Explainer Videos
Animated sales videos are a powerful tool in video marketing because they help showcase products and explain services clearly to potential clients. Instead of relying on long sales pitches, a short video can deliver your core message in just 60 to 130 seconds.
With visual storytelling and effective demonstration, businesses can explain how their solutions solve customer problems while requiring fewer resources in the production process.
This shortens the sales cycle, drives more sales, and frees up the sales team to focus on new leads.
Improve Search Engine Rankings
Animated videos often appear on the first page of Google because people prefer watching over reading long text. The compelling storytelling and engaging nature of these videos keep visitors on your site longer and reduce bounce rates.
Search engines reward content that audiences love. By seamlessly integrating animated sales videos into your website, you not only increase clicks but also apply proven advertising principles that help your video content rank higher and attract more organic traffic.
Delivers your value proposition by Showcasing Key Features
You’ve already discovered how an animated sales video can concisely relay information, but it can also deliver your value proposition in a way that engages potential prospects.
Animation can easily portray why a company’s offerings are worthwhile coherently and effectively making animated sales explainer videos a great medium for companies to utilize.
In addition, an animated sales video is appealing as it includes animated characters, music and eye-catching visuals that can help your message stand out in the digital space.
Delivering your value proposition successfully is crucial to turning potential prospects into actual paying customers. Generally speaking, Explainer videos guide viewers through the buying process, making it easier for them to take action.
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Produces an infinitely reusable asset
One of the best things about animated sales videos is the fact that they can be reused for a wide range of applications, as social media content, a video on your company’s website, email newsletters, ads and so on.
But it can also act as a core pitch for any sales calls and meetings to ensure consistency. You can even turn specific elements of the video to be used on other marketing materials with just minor editing, eliminating the need for a new video to be produced.
An animated sales video is such a big bang for your buck that will help save your time, money and resources.
Case Study: Sizzle Video Animation for TikTok South East Asia Mega Sales
SuperPixel worked for TikTok to produce a 2D animation and motion graphic sizzle video for the South East Asia Mega Sales launch campaign. The goal was to create animated videos that deliver clear messages in a fast and engaging format while showcasing the excitement of TikTok Shop.
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The video highlights how TikTok is reshaping e commerce with dynamic content live shopping and creative storytelling. Using strong visual storytelling motion graphics and carefully chosen music tracks the video became a versatile marketing asset for TikTok.
This project shows how explainer style videos can inspire audiences and support the future of shoppertainment.
Retain information longer
We’ve already discussed how animated explainer videos have the power to capture attention and engage their audience, but they’re also a great method of ensuring your message stays in their mind even after the fact.
Many studies have found that people can retain information better through video. This is because the human brain inherently processes 90% of information visually, hence why people prefer watching a video rather than reading through lengthy paragraphs.
We also process visual information much faster than just textual content. Animated explainer videos are especially great because they can bring your message to life leaving a lasting impact as well as ensuring information is delivered and retained effectively.
Demonstrate Solutions to Problems
In any sales process, people will only buy if they see clear value. This is why video marketers rely on animated explainer videos to demonstrate solutions and show how a product or service truly helps.
Animated sales videos simplify complex processes so prospects can quickly see the value your product brings. By highlighting your platform’s features, you can prove value early, making it easier to guide potential customers toward the next step.
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Use animated sales videos to grow your business
At SuperPixel, we create a wide range of animations from 3D to whiteboard that bring your sales message to life. Our professional team helps you turn complex ideas into engaging visuals that boost customer engagement and brand recall.
It also help attract new customers by clearly showing how your solutions meet their needs.
With our animated sales video production services, you can shorten the sales cycle, highlight key features, and stand out in a crowded digital landscape. Ready to get started? Visit our website and book a free consultation today.
