Stop motion animation services have genuinely changed the way we build campaigns. I still remember standing in our Singapore studio, looking at a row of carefully handcrafted puppets for a Health Promotion Board project.
The client’s brief sounded straightforward, but was actually a tough challenge: create a health message that people in Singapore would actually want to watch, enjoy, and share.
We quickly realised that regular animation wouldn’t carry the message the way we needed. The turning point came when we chose stop motion and brought real physical objects to life frame by frame.
That single creative decision resulted in a 65 percent message retention rate, proving just how powerful the tactile, handmade quality of stop motion can be in capturing attention and driving engagement.
Key Takeaways:
- Stop motion animation transforms product stories into captivating visual narratives that stand out on social media.
- The tactile charm and organic feel of stop motion differentiate a brand from glossy, computer-generated content.
- A transparent and collaborative creative workflow, from concept to delivery, is crucial for a successful animation project.
- Versatility is key; stop motion animation services can be tailored for diverse industries, from healthcare to large-scale public installations.
- The unique visual impact of stop motion animation creates a memorable and emotionally resonant experience for the audience.
Bring Your Brand Story to Life with Stop Motion Magic
For marketing leaders seeking genuine engagement, the core challenge is breaking through the noise. This is where stop motion animation services in Singapore like SuperPixel offer a completely different texture.
The design challenge we faced was how to explain complex ideas without losing the audience. Stop motion animation transforms ordinary product stories into captivating visual narratives that grab attention because they feel real and handmade. You can feel the art in every frame.
What makes stop motion unforgettable is its tactile charm and organic feel. Unlike slick 2D or CGI animations, every object in a stop motion video has weight and presence. This sense of reality creates a unique connection with the audience.
According to a qualitative study on the visual impact of the medium, this feeling of tangibility and materiality deeply influences an audience’s viewing experience, making the story more impactful (Arora, 2021).
It’s this physical connection that makes the final video feel so special and engaging. At SuperPixel, we’ve seen this firsthand. For our large-format installation with Resorts World Sentosa, the goal was to create an immersive visual experience that would stop people in a high-traffic tourist destination.
- Challenge: Create an unmissable visual experience for a premium tourist hub.
- Solution: We developed a large-format projection mapping project using detailed stop motion sequences that brought a fantastical story to life on a massive scale. The physical characters and objects, scaled up through projection, gave the art a sense of grandeur while retaining its handmade charm.
- Business Impact: This became a featured attraction at RWS, achieving an 80% visitor engagement rate and generating over 120,000 social media impressions. It showed us that the tangible art of stop motion can captivate audiences on any scale.
What separates good creative from award-winning work is a deep understanding of the medium and a collaborative process.
We organise our creative workflow around precision and partnership: concept > storyboard > shoot > edit > deliver. This ensures that every stage, from lighting and camera setup to the movement of each object, is perfectly aligned with the brand’s story.
A Structured, High-Impact Process for Every Vision
From a creative and business standpoint, we needed to build a process that was both creatively excellent and reliable for our clients. For business owners, clarity on the production timeline and process is everything.
A typical stop motion animation project can range from three weeks for a simple social media video to six months for more complex animated films, designed to align with the campaign’s scale.
Here’s how we tackle this challenge at SuperPixel. The creative strategy breaks down into a clear, step-by-step value narrative for our clients:
Discovery Session
We start by understanding your brand, your audience, and your marketing needs.
Style Direction
Our animators and creative team develop a unique visual style, selecting materials and characters that fit your story.
Frame-by-Frame Design
This is where the magic happens. We design the individual frames, planning the sequence of photos that will create the illusion of movement.
Animation Build & Production
Using the latest software and camera equipment, our animator meticulously captures each frame, manipulating the physical objects to create fluid motion.
Post-Production
After all the frames are captured, we enter the post-production stage where everything begins to take shape. During this phase, we:
• edit the footage to ensure a smooth visual flow
• refine colours for consistency and mood
• add music, voice, or sound effects to enhance emotional resonance
• assemble everything into a cohesive final video ready for release
This structured approach allows us to deliver reliable and high-quality stop motion animation services in Singapore for industries ranging from government communication and healthcare to consumer brands and commercial advertising.
We’ve consistently seen how well stop motion performs on digital platforms. In social feeds dominated by glossy graphics and fast 2D motion, stop motion stands out because it feels real and physical. The audience can sense that what they are watching exists tangibly in the real world.
Here’s a clear example of how it works in practice:
- Challenge: Create highly engaging, organic content for oversaturated social media feeds.
- Solution: We developed a series of short, punchy stop motion videos using everyday objects and clever visual gags. The focus was on creating a thumb-stopping opening sequence in the first three seconds.
- Business Impact: These campaigns averaged over 500,000 organic views each and resulted in a 3x average follower growth for our clients, with an engagement rate of 75% far exceeding the industry average.
This is why brands continue to embrace stop motion. It is not merely a nostalgic aesthetic. It is a storytelling technique that creates recognition, emotional warmth, and memorability, leading to deeper audience connection.
What We’ve Done for Brands Across Industries
Showcasing some of our standout collaborations and animation work for global and regional clients.
CapitaLand Chinese New Year 2024 Festive Campaign
Before production, we developed the concept using internal sketches, script drafts, and image references to define a visual tone suitable for CapitaLand’s target audience and brand position.
Key aspects of this project:
• We created a series of 3D animated videos in collaboration with POP Mart and Disney
• Every visual element was carefully reviewed across all the frames for consistency
• Final colour refinement and asset polishing were done using Adobe Photoshop
• The campaign was distributed across CapitaLand’s retail locations and digital platforms
This showcases SuperPixel’s ability to translate conceptual drawings into polished, festive video content that balances commercial goals with memorable brand storytelling.
CIMB Singapore – Anamorphic Holiday Display Series
Large-format anamorphic animation requires precision and a deep understanding of spatial perspective. Our team built the concept with storyboards and reference drawings before engineering the final sequence.
Highlights of this project:
• Multi-year partnership with CIMB for major festive campaigns
• Created large-scale anamorphic displays designed for outdoor viewing
• Careful planning of all the frames to ensure perspective realism
• Visual composition aligned to viewer sightlines in Singapore’s CBD pedestrian traffic
This reflects SuperPixel’s capability to create content that stands out in public spaces and attracts sustained real-world engagement.
MTV Music Bumpers
Working with MTV allowed us to push creativity beyond functional corporate storytelling. The visual language leaned into surreal motion, expressive composition, and bold stylistic experimentation.
What defined this project:
• Developed concept ideas using drawings, visual exploration, and motion tests
• Mixed abstract forms with expressive timing to match MTV’s brand identity
• Combined hand-crafted visuals with digital animation to create a distinctive result
• Designed for a young audience who responds to visually stimulating creative work
This demonstrates SuperPixel’s range from corporate clarity to artistic expression and our ability to adapt animation style to the emotional expectations of different audiences.
Your Vision, Brought to Life
Building SuperPixel from the ground up in 2015 taught me that the most powerful creative work comes from a combination of a strong idea and technical excellence.
The beauty of stop motion animation is that it perfectly blends art and science. It requires imagination to create the world, and incredible precision to bring that world to life, one frame at a time.
This approach has allowed us to deliver powerful, engaging animated videos for clients and win awards for creative excellence. You have the vision. We have the mission to make it move.
Frequently Asked Questions
What makes stop motion animation different from other animation styles?
Stop motion animation uses real physical objects that are photographed frame by frame to create movement. Unlike 2D or CGI animation, stop motion has a tactile and organic feel because the viewer is essentially seeing real materials captured photographically. At SuperPixel, we use this technique to create handcrafted visual stories that feel authentic and memorable.
How much does a stop motion animation project typically cost?
Pricing can vary significantly depending on scope. A small social media stop motion video might begin around USD $5,000, while large-scale or more intricate productions such as commercials or short films can exceed USD $500,000.
The cost is influenced by elements such as:
• project duration
• level of visual complexity
• character/prop fabrication
• shooting schedule
• production timeline
If you’re interested in stop motion animation services in Singapore, SuperPixel can provide a tailored cost estimate based on your specific needs and expected output.
How long does it take to produce a stop motion video?
A short video designed for digital use typically takes between three to six weeks. Larger productions, such as brand commercials or narrative pieces, may take anywhere from two to six months.
This timeline includes:
• concept development
• script and storyboarding
• prop/character creation
• frame-by-frame shooting
• post-production
Stop motion requires meticulous planning because every frame is manually captured. SuperPixel’s structured workflow ensures that even the most detailed projects remain on schedule.
Does SuperPixel provide stop motion animation services in Singapore specifically for brand or marketing campaigns?
Yes. We work extensively with brands, agencies, and institutions in Singapore to develop stop motion content for campaigns, product showcases, installations, social media, and public-facing displays. Our studio has experience working with both local and international brands, and we can adapt the animation style to match your target audience and campaign objectives.
Can you help with creative development as well, or do clients need to come with a complete brief?
Clients can come to us at any stage. Some provide a complete script and visual guidelines; others simply have a message or theme they want to convey. SuperPixel often assists with:
• storytelling and conceptual development
• visual direction
• drawings and character design
• narrative structure
• storyboard planning
We collaborate closely to develop a visual solution that aligns with your goals.
Can stop motion be combined with other formats such as live-action, graphics, or 2D animation?
Absolutely. We often blend stop motion with other media to achieve specific creative effects. This can include:
• live actors interacting with miniature sets
• on-screen text or title overlays
• 2D animated components
• digital compositing
This hybrid method allows us to tailor the final product to fit your brand’s personality and communication style.
